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Global Business Analysis ProcessInternationalRegionalCountryBusiness risk analysisPotential conflicts and reconciliation with stakeholdersMission statement
Global Business Analysis ProcessInternational
EconomicsPoliticsFinanceTerrorismHealthEnvironmental (Global Warming)
Global Business Analysis ProcessRegional
Impact of political and economic history on regionRegional alliancesCountry selection• Market size and growth• Barriers to entry
– Tariff – Non-tariff restrictions
• Previous experiences in country• Timing
Global Business Analysis Process
CountryCulturalPoliticalEconomicLegal Physical Environment
Global Business Analysis ProcessBusiness risk analysis
Political, legal, and regulatory risks
Exchange and repatriation risks
Taxation and double taxation risks
Market risks – 4/5 P’s• Product• Price• Place• Promotion• People
Distribution and supply chain risks
Social and cultural risks
Labor availability and issues
Global Business Analysis Process
Potential conflicts and reconciliation with stakeholders:
StockholdersEmployeesStrategic partnersGovernmentRegulatorsNGO’s
Mission statement
Mission StatementsWhat is our business and who are we?
Identification of stakeholders and their claims:
Labor
Customers
Suppliers
Stockholders
Management
Community
Deciding Which Markets to EnterRegional free trade zones
The European UnionNAFTAMERCOSULAPEC
Evaluating potential marketsPsychic proximity – difficult to quantify, but very important
Business Risk AnalysisCountry and business risk analysisInitial screening
Basic need potential Foreign trade and investment
Second screeningEconomic forces Financial forces
Third screeningPolitical and legal forces
Fourth screeningSocial forcesEconomic forces
Fifth screeningCompetitive forces
Business Risk AnalysisCountry and business risk analysisApplication of STEEP factors related to country
Social-demographic
Technological
Economic
Ecological (environmental)
Political (legal)
Business Risk AnalysisCountry and business risk analysisSWOTT analysis
Strengths
Weaknesses
Opportunities
Threats
Trends
Business Risk AnalysisCountry and business risk analysis
Initial screening
Basic need potential
Foreign trade and investment
Business Risk AnalysisCountry and business risk analysis2nd Screening: Economic and Financial forces
Economic indicatorsBalance of paymentsBudget deficitsDegree of inflationExchange controlsCurrency convertibilityGross domestic product (GDP) and growth rate of the target country
Business Risk AnalysisCountry and business risk analysis
Third screening -Political and legal
forces
Entry barriers
Profit remittance barriers
Other possible barriers
Business Risk AnalysisCountry and business risk analysisFourth screening – Sociocultural forcesSocial forcesEconomic forces
DemographicsCulturalReligiousEducational levels of populaceHealthLabor and unemployment
Business Risk AnalysisCountry and business risk analysisFifth screening: competitive forces
Number, size, and financial strength
Market share
Marketing strategies
Distribution and supply chains
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