Butcher of Blue

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

“Usedtoslaughteringcows,sheep

andotherbeastsandanimals,the

nameButcherhassometimesbeen

compared,bythewayofamarked

association,toahardenedmurderer.

Letusnot,however,supposethat

everybutcherisanunfeelingman;

somehavebeenpraisedfortheir

humanityandsensibility.”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The BuTcher meeTs Denham...................

a collaBoraTion

Thestorystartsatthebeginningof2009.

BobRijnders(L)andJasonDenham(R),twowell-knowncreativedenimlovers

startedworkingontheiramazingdenimadventure.

In1995BobstartedBestofBrands,thedenimstoreinHoogland

thatisregardedasashrinebymanydenimlovers.

Jasonisoneofthemostfamousjeansmakersintheworld,

workingwithhisownbrand,DenhamtheJeanmaker,since2006.

Thisstoryisabouttheircollaboration.

The above is what happened the day the Butcher solicited the Jeans maker.

But the real slaughter is about to begin.

Your work as a highly respected Butcher customer starts today.

Now there’s no going back.

All we ask is that you wear your jeans to within an inch of their life,

following these simple instructions:

1. Wear your jeans every day for 1 year.

2. Don’t wash them – ever!

3. Record every spit, spot, blemish, stain, rip and tear.

4. Note the damage in your Butcher’s Diary.

5. Keep it up. It won’t be easy. You’ll need dedication.

6. The rest is up to you. Eat in them, dance, sleep, rock, smoke, drink, bone,

fight, or slide. Just be sure not to be careful!

thecutTrimmed off excess fat to make

a lean cut grade, slim fit.

thebondCustom-made camel hide patch marked with the

Denham x Butcher logo and split to a 1mm thickness,

using the sharp edge of a meat cleaver.

themarkThe butcher’s hook.

Hot-boned into the

back pocket facing.

...................................................................................

...................................................................................

Aftershaping,swearingandsweatingfor6months

BobRijndersandJasonDenhamcreatedcompletenewdenimjeans.

Onlyahundredwereproduced.Allraw,allnumbered.

'TheButcher'wasborn.

Recordeveryspit,spot,blemish,stain,ripandtear.

NotethedamageinyourButcher’sDiary.

Keepthefaith.Itwon’tbeeasy.

You'llneeddedication.

The BuTcher...................

a limiTed ediTion jeans

THE BUTCHER’S DIARY...................

THE BLUE STORY

“THEYSAYTHERE’SNO SUBSTITUTEFORHARD WORK.ANDABOVEALL THEBUTCHERBELIEVES GOODTHINGSCOME TOTHOSEWHOWAIT.”

THEBOOK*

The BuTchers of Blue...................

The one's who made iT

THEBOOK*

Their sTories...................

every spiT, spoT, blemish, sTain, rip and Tear.

THEBUTCHERRETURNS...................

FRIDAYWASHDAY-HOOGLAND,MARCH2TH2012

After1yeartheButcherinvitedallButchersback,

togetherwiththeirjeansandtheirButcher'sDiary.Andtheycame.

On2March2012,28Butcherjeansreturnedtotheirfounding

fathers.Numerousdenimloverscametothisgreateventat

'TheButcherShop'(BestofBrands)inHoogland.

Bob'theButcher'refundedthem150%ofwhatthey'dpaid.

Sometimesoon,theButcherwilldressthedenimflesh,

coldcureyourjeansandhangthemin

theButcher'sshopforalltosee.

Sonowlookwhatyou’vestarted...

THESE JEANS HAVE BEEN BUTCHERED BY: bob

b u tc h e r f o r m

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0 3 / 0 5 - h o o g l a n d

" DA m N ! m Y W I f E

WAS H E D m Y

B U TC H E R J E A N S . "

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

". . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2 5 / 0 2 - h o o g l a n d

“WHENTHEINDIGOLEAVESTHEYARN,THAT'STHEMOMENTYOUSTART

BUTCHERINGYOURjEANS.”"

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

THESE JEANS HAVE BEEN BUTCHERED BY:FabIan

b u tc h e r f o r m

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

x x / x x - n /a

“ DA m Ag E D lE f T K N E E :

C R AS H E D m Y B I K E o N

S l I p p E RY R oA D .”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

d u r I n g t h e y e a r

- a l l ov e r t h e

c o u n t ry

“ f I lT H :

f E ST I VA lS

S o l A R ,

loW l A N D S ,

I N To T H E W o o D S

A N D B oYS ’

W E E K E N D o U T

I N p U T T E N .”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

d u r I n g t h e y e a r

“ fA D E D S p oTS :

W o R K I N g AT A N D E R S

W o lH A A R A N D B E ST

o f B R A N D S .”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

THESE JEANS HAVE BEEN BUTCHERED BY:FabIan

b u tc h e r f o r m

". . . . . . . . . . . . . . . . . . . . . . . . . . . . .

x x / x x - h o o g l a n d

“GREENSTAIN:HELpINGDjTDKpAINTHISLOGO.”"

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

b u tc h e r f o r m

THESE JEANS HAVE BEEN BUTCHERED BY:SebaStIan

THESE JEANS HAVE BEEN BUTCHERED BY:andrÉ

bu

tc

he

r f

or

m

". . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2 5 / 0 4 - u t r e c h t

“UTRECHTMARATHON,ANDTHENBACKINMY

TRUSTY007.”. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1 9 / 1 1 - a m e r S F o o r t

“ STA R T E D ' S p o R T

fAST I N g ' AT

f I T 4 H E A lT H .

D o E S m Y B U TC H E R

A lR E A DY H AV E A

lo o S E R f I T ? ”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0 1 / 1 2 - a m e r S F o o r t

“ D U R I N g A m E E T I N g

A C o llE Ag U E AS K E D

m E : W H AT K I N D o f

C o o l J E A N S A R E Yo U

W E A R I N g ? C o o l , H U H ? ”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

THEBOOK*

THEBOOK*

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

007-100

28/12- thelaStwalkInthewoodSwIthtobIaS

“ I 'm SAD... oUR Dog ToBIAS

IS No loNgER HERE. ” - andré damen

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

THESE JEANS HAVE BEEN BUTCHERED BY:JaSPer

b u tc h e r f o r m

THEBOOK*

THESE JEANS HAVE BEEN BUTCHERED BY:dennIS

b u tc h e r f o r m

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0 1 / 0 2 - l a r e n

“BESTWISHES,DB10”. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

THESE JEANS HAVE BEEN BUTCHERED BY:danny

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

“Beenthrough

a lot this year.

Births, deaths,

weddings, divorce,

everything in these jeans.”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

27/ 0 5 - n /a

“ W o R K E D o N T H E CA R .

VA R I o U S o I l STA I N S

f R o m W o R K I N g I N

T H E g A R Ag E .”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1 4 / 1 0 - n /a

“ R I g H T p o C K E T To R N ,

A lWAYS g oT m Y H A N D S

I N p o C K E TS .”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

bu

tc

he

r f

or

m

THESE JEANS HAVE BEEN BUTCHERED BY:baS

bu

tc

he

r f

or

m

THESE JEANS HAVE BEEN BUTCHERED BY:bram

b u tc h e r f o r m

THESE JEANS HAVE BEEN BUTCHERED BY:dennIS

b u tc h e r f o r m

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

17/ 1 1 - N i e u w e g e i N

“8 inches of snow up to my ankles.

chaos every-where”. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

THESE JEANS HAVE BEEN BUTCHERED BY:matthIJS

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1 2 / 07 - g e r m a n y

“DROVE115MILESANHOURINANISSANMICRA.”"

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

b u tc h e r f o r m

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1 5 / 5 - a m S t e r da m

“ g o I N g To m U S E U m p lE I N ,

A JA X I S D U TC H C H A m p I o N . “

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0 2 / 0 3 - n /a

“ o N T H E B U S H o m E ,

R E T U R N I N g m Y

J E A N S To DAY,

p I T Y ! ”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

THESE JEANS HAVE BEEN BUTCHERED BY:marcel

b u tc h e r f o r m

THESE JEANS HAVE BEEN BUTCHERED BY:tarek

b u tc h e r f o r m

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1 0 / 1 2 - a m e r S F o o r t

“ R E m oV E D TA p E R I N g I N T H E

lE g S o f m Y J E A N S ”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1 3 / 0 4 - r ot t e r da m

“JA m I R o q UA I C o N C E R T

- S p I lT B E E R o N m Y J E A N S ,

H U N g U p To A I R : o K ”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

THESE JEANS HAVE BEEN BUTCHERED BY:Peter

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Ca s a R o s s i

“Finally learnt to play

my guitar a bit.”"

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

b u tc h e r f o r m

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2 2 / 07 - ba r c e lo n a

“ N E E D A B I B : ( ”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2 3 / 0 9 - I b I Z a

“ E X p E R I E N C E D

T H E o N lY R A I N o f

T H I S S E AS o N o N I B I z A ,

g R E AT W E AT H E R T H E

R E ST o f m Y STAY ! ”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1 1 / 0 8 - ca S a r o S S I

“GRILLINGONMY‘BIGGREENEGG’

LEFTITSMARK.”. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

THESE JEANS HAVE BEEN BUTCHERED BY:leon

b u tc h e r f o r m

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

“ T H I S B U TC H E R H AS B E E N A pA R T

o f m Y l I f E f o R T H E l AST 1 4

m o N T H S . I ' V E S W E AT E D , To I lE D ,

B E E N T H R o U g H H E AV Y W E AT H E R ,

B U T A lS o pA R T I E D , DA N C E D I N

f E ST I VA l m U D , f l I R T E D ,

C R E AT E D B E AU T I f U l T H I N g S A N D

W o R K E D I N T H E m . To S U m I T U p :

T H E R E ' S A loT o f l I f E I N T H E S E

J E A N S . T I m E To g I V E T H E m A

p l AC E o f R E ST.”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

043/100

“ fIRST REpAIR AfTER

AppRoXImATElY 6 moNTHS;

JEANS WoRN THRoUgH

BY HEAVY USE. ” - leon pruijn

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

THESE JEANS HAVE BEEN BUTCHERED BY:walter

b u tc h e r f o r m

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0 6 / 0 8 - Pa l m a m a l lo r ca

“ pA R T Y I N m A llo R CA”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1 0 / 0 9 - o P e n a I r t h e at h e r

a m e r S F o o r t

“ I N To T H E W o o D S f E ST I VA l”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

THESE JEANS HAVE BEEN BUTCHERED BY:bram

b u tc h e r f o r m

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3 0 / 0 6 - d e o l m e n h o r S t

“J U ST g oT m A R R I E D . B o B ' T H E

B U TC H E R ' A N D H I S W I f E W E R E

T H E R E ”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0 9 / 1 0 - u t r e c h t

“ W E N T S U R f I N g W I T H T H E B oYS T H I S

W E E K E N D . m Y B U TC H E R g oT H U R T.”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

“STILLNEEDTORETURN

MYBUTCHERTOTHEIRCREATOR,BUTIjUSTCAN'TLETHERGO.”"

THESE JEANS HAVE BEEN BUTCHERED BY:thomaS

b u tc h e r f o r m

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1 9 / 0 1 - n /a

“ W E N T To B R E A D A N D B U T T E R

I N B E R l I N f o R W o R K .

W E A R I N g m Y B U TC H E R S

W I T H p R I D E .”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2 0 / 0 1 - n e w yo r k c I t y

“AS K E D m Y g I R lf R I E N D

To m A R RY m E o N T H E

R o o f To p o f o U R H oT E l

S H E S A I D Y E S ! : - ) ”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

b u tc h e r f o r m

b u tc h e r f o r m

THEBOOK*

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

082/100

10/08-roSyth

“ mY DAUgHTER SAT oN mY JEANS AND

pISSED All oVER THEm (SHE’S 2).

THEY’RE SoAKED THRoUgH

AND fUCKINg STINK!

NoT SURE WHAT To Do BECAUSE

I CAN'T WASH THEm! ” - jonathan pain

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

THESE JEANS HAVE BEEN BUTCHERED BY:greg

b u tc h e r f o r m

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2 0 / 1 1 - S m I l d e

“ S K AT I N g W I T H o U T S K AT E S ”

“ S lE D g I N g W I T H o U T A S lE D g E ”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

x x / 0 9 - va r I o u S c h I n a

“ g R E AT WA ll , B E I J I N g , f o R B I D D E N

C I T Y, T E m p lE o f H E AV E N E TC . E TC .”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

“FLIESFINDMYBUTCHERINTERESTING,

DECIDETOSHOWERWITHjEANSON”"

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

BUTcHeRcARe

"It'suptoyou,butforthebest

resulttheButcherrecommends

your1stwashafter3-6months.

Handwashyourjeanssothe

enzymescanhelptenderize

thefabricandcuretheindigo

beforea2ndwear.Thiswayyour

jeanswillagebetter.

Hangonalinetoairdry."

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

InItIatorBob Rijnders, Butcher of Blue

IncollaboratIonwIthJason 'The Jeanmaker' Denham

PhotograPhySteven van Kooijk

peter van Hal

artdIrectIonBram Birkhoff

graPhIcdeSIgnDgo, www.dgo.nl

SPecIalthankSAli Kirby, Kees de Bie and all our Butchers:

CONTRIBUTORS...................

BUTCHEROFBLUE

001 Bob Rijnders

002 fabian Krommedijk

003 Sebastian gerritsen

004 Tom Ades

005 peter van Ingen

006 Jan Berends

007 Andre Damen

008 Izaak de Bruijne

009 Jasper van zon

010 Dennis Bergkamp

011 Danny Jonathans

012 Herman Hoexum

013 Niels Kuijt

014 Thomas Walschot

015 Ruben Walschot

016 merlin Stoll

017 Hielke fluitsma

018 Erno de groot

019 maarten van der Heide

020 michel Richter

021 Ritchie Brouwer

022 Bas Schreuder

023 leon Hogewei

024 Bram Voogt

025 patrick Dokter

026 Dennis mensink

027 Bert Berkhout

028 paul van Tilburg

029 matthijs Nieman

030 Wesley van Burgsteden

031 marcel van den Bosch

032 Bram Verbruggen

033 mike Beumkes

034 Chris Koop

035 Ben van 't Veld

036 Tarek van Stralen

037 peter Ros

038 Es de Kraan

039 michael mellegers

040 Niels Diekstra

041 Sjors van Kooten

042 marcel Wentink

043 leon pruijn

044 Sebas van Eenennaam

045 Nico Vreugdenhill

046 frank Uyt den Bogaard

047 gwendolyn mastenbroek

048 Anonymous

049 Jelmer Hornstra

050 Neil Simmons

051 gabor magyar

052 Walter Drega

053 Roy Jongeling

054 quincey lin

055 melvin

056 Wietse Krageling

057 John Tillema

058 Jelle Beljaars

059 paul Vahstal

060 Roel Janssen

061 Bram Birkhoff

062 Hans van de Haar

063 marcel van leeuwen

064 Anonymous

065 Anonymous

066 Anonymous

067 Anonymous

068 Clay Bobeldijk

069 Anonymous

070 Anonymous

071 Thomas Bongers

072 David Blom

073 Taco de Jong

074 Thijs Vergeer

075 Sebastiaan van Dam

076 Wesley Vreede

077 gary Winston

078 mark Kelder

079 pascal Dijkhuizen

080 Nish de gruiter

081 Dennis van Tol

082 Jonathan pain

083 Jeroen Rietbergen

084 greg Baker

085 Anonymous

086 Anonymous

087 midas Snoek

088 Anonymous

089 louis Vlaarkamp

090 Anonymous

091 Anonymous

092 Joeri Vermeulen

093 Anonymous

094 Anonymous

095 Anonymous

096 guido Ripken

097 Anonymous

098 Anonymous

099 Anonymous

100 gary

...................................................................................

...................................................................................

THESTORYCONTINUES...................

SUppORTYOURLOCALBUTCHER

ThenewButcherjeansarecuttoperfection.

TheyhavebeenwrappedupbytheButchertostayfresh-fornow.

getyourownButcheratyourlocalbutcher’sshop

andstartslaughteringforyourself.

BUTcHeROfBLUe.cOM