BY: AMANDA CALOURO

BY: AMANDA CALOURO

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Executive Summary

• Growth Opportunity within a small enterprise• Increase awareness by engaging various

referral sources • Increase the number of patients at all three

Davis locations• Thursday, February 9 till Friday March 30

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Venture Introduction

• Richmond Hill• Woodbridge• Newmarket• Father and Son Owned and Operated• Project Names– Hygiene Lecture– Spring Cupcake Delivery

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The Team

• Myself• Peter-A. Miller (professor)• Ivana Wibowo (student advisor)• Amanda (professional)– Community Relations Coordinator

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The Activities

The Activities Cont’d• Printed 845 Mailing Labels• Labeled and Stamped Cards• Mailed Out Cards• Hand Delivered Cards• Interior & Exterior Photos

– Newmarket

– Woodbridge

Aurora 64

Bolton 22

Bradford 20

Concord 14

Holland Landing 2

Richmond Hill 200

Thornhill 140

Vaughan 37

Woodbridge 57

Markham 116

Unionville 22

Kleinburg 1

Newmarket 99

Maple 48

King City 3

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The Activities Cont’d• Changed FB layout• added cover photo• fixed profile picture• closed contest

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The Activities Cont’d• Called 6 potential venues for hygiene lecture– Le Jardin (gave prices over the phone)– Riviera Parque (booked appointment for April 5)– West River (sent prices via email)– Presidente (sent prices via email)– Next Door Lounge (emailed them with inquiry)– Match Restaurant (emailed them with inquiry)

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The Project• Hygiene Lecture: successful event hosted by

Davis Ortho to help increase brand awareness through education– end result: increase the number of patients

through referrals by hygienists

• Spring Cupcake Deliveries: enhance relationships between Davis Orhto and Dentists through thoughtful gifts.– end result: create lasting relationships and

encourage oral hygiene partnerships

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What I Learned

• Interning is doing the B!*%# work that employee’s don’t want to do... just kidding!

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Thank-You

• As a thank you to Amanda, Kevin and Allen Davis, I purchased an Edible Arrangement.