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By Group By Group 3 3
Carmen, Helen, Fish, Autumn, Carmen, Helen, Fish, Autumn, Trista, Pancho, Winnie, JoyTrista, Pancho, Winnie, Joy
We are a Limited Liability Company (LLC) named Versatile (Versatile ( 唯斯特唯斯特 ).). The ChiThe Chinese name means this is the most special. nese name means this is the most special. 这是最特别的。这是最特别的。 Our headquarters is in Guangdong Province. We provide Mini electronic hot and cMini electronic hot and cold box(old box( 电子冷热箱电子冷热箱 ) with a kinetic ene) with a kinetic energy generator(rgy generator( 动能发电机动能发电机 )) which would make your life more convenient.
Questionnaire:Questionnaire: http://www.sojump.com/jq/1071383.aspx
AnalysisAnalysis 1. Small size 2. Easy-take-out 3. Two functions: heating and cooling 4. Without worries about the power
StudentStudents s
DriverDriverss
Young Young workers workers
TravellersTravellers
Mini electronic hot and cold bMini electronic hot and cold box(ox( 电子冷热箱电子冷热箱 ) in the market) in the market
Automotive/Household Electronics hoAutomotive/Household Electronics hot and cold box (t and cold box ( 车载车载 // 家庭两用冷热箱家庭两用冷热箱 ))
Refrigeration(Refrigeration( 制冷制冷 ):): 20~25℃ lower than room temperature, about 5℃ generally.
Heating(Heating( 加热加热 ):): 50~75℃ normally
Mini USB electronic hot and cold box Mini USB electronic hot and cold box ( ( 迷你迷你 USBUSB 冷热箱冷热箱 ))
Refrigeration(Refrigeration( 制冷制冷 ): ): About 8℃ Heating(Heating( 加热加热 ):): 55~60℃ normally
Volume: Volume: 4L~20L4L~20L
Volume: A can of cVolume: A can of cola(ola( 一罐一罐 // 一听可一听可
乐乐 ))
Mini electronic hot and cold bMini electronic hot and cold box(ox( 电子冷热箱电子冷热箱 ) in the market) in the market
DisadvantaDisadvantagesgesThe effects of refrigeration and The effects of refrigeration and
heating are not satisfactoryheating are not satisfactory
Must have power supply or Must have power supply or battery battery
The temperature cannot be The temperature cannot be adjustedadjusted
Name: Name: Kinetic energy power electronic hot Kinetic energy power electronic hot and cold box(and cold box( 动能发电电子冷热箱动能发电电子冷热箱 ))Mini electronic hot and cold box(Mini electronic hot and cold box( 电子冷热箱电子冷热箱 ) ) with a kinetic energy generator(with a kinetic energy generator( 动能发电机动能发电机 ))
The most special function:The most special function: Has its own kinetic energy generator( 动能发电机 ), generate electricity( 发电 ) by turning the hand crank( 手摇柄 )
Connect to vehicles, family circuit( 家庭电路 ), computers.
Function:Function: Refrigeration, Heating, Heat preservation( 保温 )
DraftDraft
It can also connect to bicycle and running machine.If it is lack of energy, the signal light will turn red.
If you turn the hand crank If you turn the hand crank for 3 minutes, you could for 3 minutes, you could use it for 45 minutes.use it for 45 minutes.
People can charge it when People can charge it when they are doing exercise. they are doing exercise. (Especially useful for those (Especially useful for those travelers)travelers)With our product, people can With our product, people can taste cool drinks and warm taste cool drinks and warm food in their trips without food in their trips without worrying about energy worrying about energy supplier.supplier.It can also operate during the blaIt can also operate during the bla
ck out(ck out( 停电停电 ).).
The effects of The effects of refrigeration and heating refrigeration and heating are satisfactoryare satisfactoryRefrigeration: Down to 0℃
Heating: Up to 80℃
The temperature can be The temperature can be adjustedadjusted
No Freon(No Freon( 无氟利无氟利昂昂 ))
Has its own kinetic Has its own kinetic energy generator energy generator
EnvironmentEnvironmental friendlyal friendly
No compressor No compressor (( 无压缩机无压缩机 ))
PortablePortable
ClassiClassicc
GracefuGracefull
CartoonCartoon
12cm
22cm
32cm
18cm
28cm
38cm
We provide bags for each
size
Make it portable
Sales-oriented objectivesSales-oriented objectives
Penetration strategyPenetration strategy
78-450 RMB78-450 RMB
One-level distributionOne-level distribution
Store retailing (specialty stores and sStore retailing (specialty stores and supermarkets)upermarkets)
Nonstore retailing (virtual stores, maiNonstore retailing (virtual stores, mail-order houses and direct selling)l-order houses and direct selling)
Specialty stores Specialty stores They can offer wider selections of mini
refrigerators and specialist help to customers.
SupermarketsSupermarketsMainly focus on supermarkets distributi
on and the main advantages are as follows:
Low prices: prices are lower than Gome( 国美 )and SUNING( 苏宁 )in most of the cases
Reason: directly cooperates with producers Self-service: more freedom and choices
Reasons for focus of Reasons for focus of supermarketssupermarkets
Though intermediaries add cost, they add value as well.
A good place with large quantity of customers, though Gome and SUNING cover most of the market share
Make full use of the close to people policy ( 亲民策略 ) which supermarkets often adopt, such as poster advertising, sales promotion etc.
Virtual storesVirtual stores Customers can make inquiries, check Customers can make inquiries, check
specifications, compare prices, place specifications, compare prices, place orders and make placement (much morders and make placement (much more efficient )ore efficient )
Mail-order housesMail-order housesOffer our productOffer our product fromfrom
catalogues to customers catalogues to customers Customers place orders through Customers place orders through
mail or phonemail or phone
Direct selling Direct selling Sell our products in the Sell our products in the
customers’ homes or workplacescustomers’ homes or workplaces Demonstrate the features of the Demonstrate the features of the
productsproducts
AdvertisingPersonal sellingSales promotion
Public relations and publicityWord of mouth
RadioRadio
Aim at driversAim at drivers
Advantages: InexpensiveAdvantages: Inexpensive
Particularly effective for Particularly effective for certain type of audience in certain type of audience in local marketing local marketing
Direct mailDirect mailAim at studentsAim at students
Advantages: CheapCan be personalized (e.g. adding
calendar, which is useful to the recipients and can avoid being thrown away)
Very effective in reaching specifically targeted people.
Aim at travel lovers, studentsAim at travel lovers, students E.g. Journal of Travel, journal of study
and examination
Advantages:Advantages: Specialist magazines:Specialist magazines: It can focus
their coverage on special fields. Make good use of colorMake good use of color Have a longer life than TV and
newspaper.
MagazinesMagazines
InternetInternetAim at students and young Aim at students and young
workersworkersBlog, Website, Online Store
Advantages:Advantages: Wide spread Can be viewed anytime As attractive as ads on TV, but cost less
OutdoorsOutdoorsAim at young workersAim at young workersSubway stationBus stationOffice building
Advantages:Advantages:High visibility and repeated exposure
Personal sellingPersonal sellingAim at studentsAim at studentsUse agents (students)Use agents (students)
Advantages:Advantages:Cost less, because student labor is cheapDevelop close relation with students
Sales promotionSales promotion
Point-of-sale displaysPoint-of-sale displaysContestsContests
SponsorshipSponsorship
Point-of-sale Point-of-sale displaysdisplays
Aim at the Aim at the prospectsprospects
Advantages:Demonstrate the function of the product Further known by
customers
ContestsContestsAll kinds of prospectsAll kinds of prospects
Advantages:Advantages:Trigger customers’ desire to buy Encourage the sellers’ enthusiasmExtend product’s market coverage
SponsorshipSponsorship
Support school activities
Aim at studentsAim at students
AdvantagesAdvantages Raise awareness
Public relationsPublic relations2% of our profits will be donated to charities l
ike Chinese Environmental Protection Industry Association( 中国环保产业协会 )
Aim at environmental advocatesAim at environmental advocatesCause marketing
AdvantagesAdvantages ::Build goodwill among the public Maintain a positive image
Word of mouth Word of mouth One of the most effective toolsOne of the most effective tools After-sale servicesPaying people to say positive thingSetting up multilevel selling schemes
( 多层次的销售方案 )
Our company, VersatileVersatile, is a Limited Liability Company (LLC) provides kinetic energy power electronic hot and cold box.
According to our survey, the According to our survey, the
requirement for convenient life has been requirement for convenient life has been increasing, effective functions in one increasing, effective functions in one simple appliance is urgently needed.simple appliance is urgently needed.
To maximize our market, we make the To maximize our market, we make the
most of marketing mix, like product most of marketing mix, like product characteristic, price, promotion and characteristic, price, promotion and place.place.
Aiming at drivers, travelers, students Aiming at drivers, travelers, students and young workers as target market, and young workers as target market, advertising, personal selling, sales advertising, personal selling, sales promotion, public relations and promotion, public relations and publicity are used to attract different publicity are used to attract different customers.customers.
Taking the advantages of more Taking the advantages of more
functions, more environment friendly functions, more environment friendly and less expensive, we believe our and less expensive, we believe our high quality product can possess more high quality product can possess more and more market share before long.and more market share before long.
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