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C-PLUS
LOCAL ACTION PLAN BRANDENBURG
IMU-Institut Berlin GmbH
Scientific Board
22nd November 2012
Berlin
LOCAL ACTION PLAN BRANDENBURG implemented for the Metal Cluster
coordinated with MWE, ZAB and profil.metall based on EASW (9th of May 2012) coordinated with ZAB and MWE involve all cluster stakeholders – 24 participants
Cluster and network management Companies R&D institutions Policy / economic development actors Interest groups and other stakeholders
SWOT analysis objectives, measures and responsibilities defined
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Zukunftsworkshop Metall
C-Plus wird im Rahmen des Programms Central Europe/ Interreg IV B umgesetzt und aus Mitteln des EFRE und des Ministeriums für Wirtschaft und Europaangelegenheiten des Landes Brandenburg kofinanziert.
LOCAL ACTION PLAN BRANDENBURG 4 fields of activity, each with key proposals, objectives and
measures Innovation, R&D and technology transfer Lead markets, market development and internationalisation Staff and specialists Regional marketing and image
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LOCAL ACTION PLAN BRANDENBURG
Pilot Action with orientation on future market of „Green Tech / Green Skills“ for the metal industry with 3 objectives in different fields of activity Identification and monitoring of innovative trends and
their potentials for the metal industry Lifelong learning concepts, especially in the field of “Green Skills” Increasing economic perspectives by increasing the degree of
awareness of the region
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Innovation, Research and Development and Technology Transfer
LOCAL ACTION PLAN BRANDENBURG
Objective Measures Responsibilities Resources (A. Available, B. Needed)
Potential Barriers
strengthening of the networking between SMEs and universities
identification and monitoring of innovative trends
increase innovation by combination of ideas and approaches
innovations and prototypes and new products,cooperative projects
universities, chambers of commerce
companies
cluster management
A. public transfer agencies, local network institutions
B. communication of the benefits of networking
concentration of external financial means
more and better absorption of subsidies
provision of means by the state
influencing the proposal for the new EU financial means schedule
Ministry of the Economy of the State of Brandenburg, EU Commission
A. political actors and lobbyists
B. state’s representation in Brussels?
organisational openness as a part of entrepreneurial practice
more exchange about ideas and innovations
opening production and organization of companies
associations (positioning of subject), companies themselves
A. ideas
B. open structures
intellectual property of the individual firms
Outputstrategy paper for the cluster management concerning future cluster strategy and key projects
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Lead markets, market development and internationalisation
LOCAL ACTION PLAN BRANDENBURG
Objective Measures Responsibilities Resources (A. Available, B. Needed)
Potential Barriers
increase of exports of cluster related products and services
marketing strategies for foreign markets
entrepreneurs
consultants
universities
A. development of concepts
B. reliable databases
exchanging staff and specialists in the sector
international degree programme, exchange of knowledge and education
mutual approval of degrees
entrepreneurs
universities
networks / cluster
Ministry of Education
A. public structures
B. concepts, financial means
identification of new / future market potentials
fair participation, national and international
entrepreneurs
regional economic promotion agencies
cluster management
A. research
B. support by government
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Staff and specialists
LOCAL ACTION PLAN BRANDENBURG
Objective Measures Responsibilities Resources (A. Available, B. Needed)
Potential Barriers
retention of staff and specialists
improvement of wage and work conditions
building of incentives
systematisation of procurement of trainees and graduates
companies, entrepreneurs
government
chambers of commerce, associations
A. specialist conferences
B. money for incentives, know-how, possibly professional services
lifelong learning concepts,especially in the field of “green skills” / concepts for green jobs in the metal industry
improvement of communication between universities and business (“coordination demand-supply”)
needs oriented qualification and education with accredited certificates
universities,
educational providers (IHK)
A. development of a concept after consulting with the business needs to be implemented
B. support of implementing e-learning systems
Output:concept for a project (application) in order to promote and develop green skills in the regional metal industry as the matter of qualified labour
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Regional marketing and image
LOCAL ACTION PLAN BRANDENBURG
Objective Measures Responsibilities Resources (A. Available, B. Needed)
Potential Barriers
developing and supporting soft location factors
offers and incentives in the due to culture, education, living and basic social care
society as a whole
politics, (local / municipal) administration,
business companies
A. welcome package, cosmopolitanism, naturally, historically, culturally rich places, high living quality
B. political support
generating good vibes for the region through popular figures / institutions
questionnaire of potential multiplicators
individual authorities, marketing agencies
A. public agencies
B. outreach to popular and credible people, marketing concept
increasing economic perspectives by increasing the awareness of the sector in the region (internal and external)
marketing and communication measures
cluster management, associations, companies
A. public resources, resources of companies
B. concepts, structures
Output:promotion material, exhibitions at trade fairs and regional events, cluster video, MLR
Thank you for your attention!
ContactGregor Holst
IMU-Institut Berlin GmbH
Mail: gregor.holst@imu-berlin.de
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