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Burson-Marsteller Global Director of Analytics Amy Gershkoff takes a look at the correlation between the number of mentions of each MLB team on Twitter in the last month and the average attendance at home games. Read the full analysis on The Huffington Post: http://www.huffingtonpost.com/amy-gershkoff/mlb-attendance-twitter_b_1504664.html
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*Thousand of TweetsAll data current as of May 8, 2012.
Standings data from MLB.comAverage Attendance data from espn.com
Teams with higher Twitter volume tend to have higher average home game attendance…
even if the team isn’t winning.
CAN MLB TEAMS TWEETtheir way to higher attendance?their way to higher attendance?
41,373908Twitter Mentions*
Average Home Game Attendance
37,586723
34,069473
28,737378
45,314361
37,306311
27,825291
42,873255
41,545191
41,212189
39,908186
30,681184
22,327165
21,933162
25,790156
33,575136
24,271134
19,911131
21,168104
33,25998
25,00295
22,70985
25,15470
35,62268
26,11265
31,92161
23,17152
14,66549
20,50040
20,83425
STANDINGSAmerican LeagueEastBaltimoreTampa BayTorontoNY YankeesBoston
CentralClevelandDetroitChi White SoxKansas CityMinnesota
WestTexasOaklandSeattleLA Angels
PCT0.6550.6550.5520.5360.429
0.6070.50.4330.3210.25
0.6550.5170.4520.433
National LeagueEastWashingtonAtlantaNY MetsMiamiPhiladelphia
CentralSt. LouisCincinnatiHoustonPittsburghChi CubsMilwaukee
WestLA DodgersSan FranciscoArizonaColoradoSan Diego
PCT0.6430.60.5520.5170.467
0.6210.5360.4480.4290.4140.414
0.6550.4830.4670.4290.333
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