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10 animals that can drive business growth and
inspire changeUsing principles and insight from nature it is possible to
tap into the 3.8 billion years worth of innovation expertise
Dr Phil Richardson
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In the lion pride it is the females who are long term decision makers.
Are you focusing on the right stakeholders?
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Stretching is not learnt it is passed down through the DNA.
Focusing on behaviour also needs embedded
information
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Solutions to keeping cool and free from
irritation can often be found in the very thing
you are standing on
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The waggle dance is an internal
communications method. It’s part of a
multi-layered approach.
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The owl is capable of silent flight. How often are messages drowned
out by the carrier?
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Certain species of lizard can support their
body weight hanging from one finger. Here structure creates the
result and not content
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To become a butterfly or moth the caterpillar is
dissolved into a complex protein soup.
Transformation requires more than superficial effort
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All the colour on the butterfly wing is created
by structure. Communication can be
achieved with more than information
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The turtle is a 250 million year old brand. Why change things that have lasted through the toughest environmental
change?
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To grow the crab needs to lose its old shell.
Often such strengths are the constraints to
change
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Can Nature Solve it?counterintuitive insight from nature that makes
sense
If you would like to find our more about how animals can help you accelerate change then please get in touch
Dr Phil Richardson
phil.richardson@thoughtcrew.net
+44 208 133 4728
@thoughtcrew
or check out www.thoughtcrew.net/biomimetics
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