Cape union mart christmas project coverage december 2014

Cape Union Mart Christmas

Coverage Report

Campaign Overview •Coverage appeared: 25 pieces •Total value of coverage to date: R2 940 714,48 •Monthly retainer for two months: R34 000 ex VAT•Return on Investment (ROI) for Cape Union Mart 1: 86

Influence’s Recommendations•Start planning earlier in the year and ensure high res images and selected products are available from August to ensure long lead coverage. •Many short lead titles didn’t do gift guides this year, and we feel that Cape Union Mart definitely receives better long lead coverage. •As per Influence’s original recommendation, Cape Union Mart should plan a Festive Season Gift Guide, and not Christmas. A few publications have used the products in their January issues. This would also ensure more coverage.

Project Summary

Online Coverage

Print Coverage

You Magazine

You Magazine

You Magazine

Huisgenoot

Huisgenoot

Huisgenoot

Drum

Drum

Your Baby Page 1 of 2

Your Baby Page 2 of 2

Drive Out Page 1 of 2

Drive Out Page 2 of 2

Weg Page 1 of 3

Weg Page 2 of 3

Weg Page 3 of 3

Wegry Page 1 of 2

Wegry Page 2 of 2

Heat

You Magazine

Huisgenoot

Drum

Caravan & Outdoor Life

Fairlady

Country Life