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Car sharing in European CIVITAS cities
lessons learned and evaluation
May 21th, 2015
Utrecht, The Netherlands
Janiek de Kruijff, CIVITAS & TNO
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TNO connects people and knowledge to create innovations that boost the sustainable competitive strength of industry and well-being of society.
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Content
• CIVITAS – The Initiative• Car sharing• Implementation and results• Transferability and conclusions
Janiek.dekruijff@tno.nl
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CIVITAS – The Initiative
Janiek.dekruijff@tno.nl
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40% of CO2 from road transport70% of other pollutants from urban trafficMillions of hours are spent in urban and regional congestion
72% of Europe’s citizens live in cities
Xtra infrastructure is not an option
THE CIVITAS INITIATIVE IS CO-FINANCED
BY THE EUROPEAN UNION
EC Policy Dimension• Mobility: Urban Mobility Package (COM)• Air quality: New Air Quality Directive• Climate / Energy: Strategy for competitive,
sustainable and secure energy (COM)• Noise: Sound levels motor vehicles Directive
Sustainable Urban Mobility Planning
(SUMP)
THE CIVITAS INITIATIVE IS CO-FINANCED
BY THE EUROPEAN UNION
Other Developments• Decreasing public financial resources• Multi stakeholder cooperation• Apps, data, technology• Online and social media
• …Opportunities / uncertainties
THE CIVITAS INITIATIVE IS CO-FINANCED
BY THE EUROPEAN UNION
CIVITAS: A network of cities for cities to achieve sustainable urban mobility
THE CIVITAS INITIATIVE IS CO-FINANCED
BY THE EUROPEAN UNION
10 years CIVITAS:
• 69 demonstration cities• 700 measures tested• 220 cities member of the
Forum Network• > 200 M€ EC investment
THE CIVITAS INITIATIVE IS CO-FINANCED
BY THE EUROPEAN UNION
CIV
ITA
S D
emon
stra
tion
citie
s
THE CIVITAS INITIATIVE IS CO-FINANCED
BY THE EUROPEAN UNION
MobilityManagement
DemandManagement
Strategies
CollectivePassenger Transport
Clean Fuels and Vehicles
Transport Telematics
Urban FreightLogistics
Public Involvement
Safety and Security
Key domains of intervention
Car Independent
Lifestyles
IntegratedPlanning
THE CIVITAS INITIATIVE IS CO-FINANCED
BY THE EUROPEAN UNION
Key domains of intervention
Car Independent
Lifestyles
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Car Sharing
Janiek.dekruijff@tno.nl
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Car sharing in CIVITAS
• 20 projects all over Europe
Janiek.dekruijff@tno.nl
THE CIVITAS INITIATIVE IS CO-FINANCED
BY THE EUROPEAN UNION
CIV
ITA
S D
emon
stra
tion
citie
s
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Car sharing in CIVITAS
Janiek.dekruijff@tno.nl
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Car sharing in CIVITAS
Janiek.dekruijff@tno.nl
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Car sharing in CIVITAS
Janiek.dekruijff@tno.nl
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Car sharing in CIVITAS
• 20 projects all over Europe• Targeting private citizens• Different types of cars
Janiek.dekruijff@tno.nl
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Car sharing in CIVITAS
Janiek.dekruijff@tno.nl
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Car sharing in CIVITAS
Janiek.dekruijff@tno.nl
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Implementation and results
Janiek.dekruijff@tno.nl
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Drivers and barriers
• Drivers• Involvement of community• Involvement organisations• Political influence by municipality
• Barriers• Investment costs• Organizational issues• Technologies used
Janiek.dekruijff@tno.nl
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Car sharing in CIVITAS
Janiek.dekruijff@tno.nl
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User experience
• Increased awareness and acceptance• Target groups of citizens• Changing ownership culture
Janiek.dekruijff@tno.nl
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Transferability and conclusions
Janiek.dekruijff@tno.nl
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Major conclusions
• Promotion and awareness
Janiek.dekruijff@tno.nl
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Car sharing in CIVITAS
Janiek.dekruijff@tno.nl
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Major conclusions
• Promotion and awareness• Incentive• Community engagement• Distinguish different user groups• Adapt to user needs
Janiek.dekruijff@tno.nl
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Car sharing in CIVITAS
Janiek.dekruijff@tno.nl
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Major conclusions
• Promotion and awareness• Incentive• Community engagement• Distinguish different user groups• Adapt to user needs• Accommodation in rules and legislation
Janiek.dekruijff@tno.nl
Thank you!
Janiek de Kruijff
Contact Details
Janiek.dekruijff@tno.nl
http://www.civitas.eu
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