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Case Study: aDrive + GFUEL + Games for Love
SUCCESS STORIESIntegrated Online Charity Event Drives SuccessOVERVIEW: EVENTS by Softgiving orchestrated a high-impact 80-hour online charity event with Pokemon streamer aDrive and GFUEL that raised funds for Games for Love and drove GFUEL sales.
OUR ROLE: The EVENTS by Softgiving team conceived and managed the event,
recruiting aDrive to conduct the online charity event and bringing GFUEL in to provide prizing and donations.
Additionally, the EVENTS team provided custom ad panels, overlays, giveaways, and a donation page. The team also worked with aDrive on incentives and milestones.
Softgiving helps influencers be successful
Confidential
AWARENESS
● GFUEL and their support for the charity ‘Games For
Love’ was shown throughout the donation page,
in-stream alerts and donation panel.
● GFUEL linked incentives were built into the run of
show
● The audience were challenged throughout to raise
visibility of the event through social media if they
weren’t able to make a donation
Softgiving helps influencers be successful
Confidential
ENGAGEMENT
● GFUEL engaged with the audience directly by
showing their support for aDrive’s selected charity
via both social media and in-stream donations
● aDrive engaged his audience through social media
by offering prizes to users who posted unique
content and engaged the brand/charity
● GFUEL provided product to the event for use in our
Giveaway and Free Giveaway
Softgiving helps influencers be successful
Confidential
CONVERSION
● When a user entered our Giveaway for free, they
would be redirected to the aDrive GFUEL landing
page
● Upon completion of donation, a user would be
presented with ‘CODE: ADRIVE’ ahead of a redirect
to the GFUEL page
● Emails and names were acquired through our ‘Free
Entry Giveaway’ for GFUEL to follow up
STREAM STATS
STREAM METRICS- 236,000 unique viewers
-13,000 peak viewers
- 3,400 average viewers
- 353,000 hours watched
- Average time watched 98 minutes
- Trended nationally on Twitter
AUDIENCE - 90% is 18-34
- 84% male
- 65% U.S.
STREAM RESULTS
CHARITY- Games for Love raised over $93k in donations- Massive increase in awareness - Positive association with influencer
BRAND- GFUEL benefited from attaching to the positive sentiment, generating a 223% ROI. Plus:
- 8,500 website visits- 4,600 email opt-ins- 3,200 brand mentions
STREAMER - aDrive trended on Twitter in N. America - Avg. viewership time increased 88% to 92 minutes- Record number of paid subscriptions (7k)- Sponsorship payment
AUDIENCE - Received over $4k in prizes- Donation matching boosted contributions- Enjoyed a fun, engaging stream
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