Case Study DoubleTree by Hilton Cookie CAREavan Tour- Social Media Campaign

Case StudyDoubleTree by Hilton Cookie CAREavan

Tour- Social Media Campaign

Amy Jo MartinFounder & CEODigital Royalty

Diana PlazasDirector of Online

Marketing for DoubleTree Hotels, Hilton Worldwide

DoubleTree by Hilton Cookie CAREavan Campaign

Presented by: Diana Plazas & Amy Jo Martin

1 Truck + 50 States + 25th Anniversary

Digital Royalty

OMD

Larid+ Partners

Ketchum

Gensler

Organic

1,000 employees

125 DoubleTree by Hilton Hotels

The Tour “Hub”

• Socialite Program• #SweetBreak Stops• Cookie Truck Contest • Public relations • Blogger outreach • Partnerships• Charity involvement

Integrated Campaign

• 270,000 Cookies • 120% increase in Facebook “Likes”• 10,000+ Sweepstakes entries • Foursquare moving spot• 1,200 print & online features• 230 broadcast features • 2 billion impressions• 32% increase Return on Influence

The Results

Thank You!

@DianaP & @DoubleTree@AmyJoMartin & @DigitalRoyalty