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Case: Working the System
Tara Lane
PR Theory Spring 2010
Dr. Nancy Van Leuven
The Setting
St. Bernadette’s Catholic School
Academic Excellence
Diocesan School
The Situation
Principal Rodriguez made the school successful
So great, she was offered a new job
New principal runs the school
Crisis or Growth?
Leadership change leads to Mrs. Venice
Changes Made
Bad PR!
Mother Bears
Was there really change?
Parents join forces
“Never get between a mama bear and her cubs”
Application to PR Theory and Health Comm.
Toyota Toyota loses customersNurse Strikes- Ex:
Temple University Nurses go on Strike
References
Hansen-Horn, Tricia, & Neff, Bonita. (2007). Public relations. Allyn & Bacon.
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