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Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual
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Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual
Overview
Brand Positioning
Catalina Kids is a small, privately owned
childrens clothing shop on Catalina Island.
Rosa Miller opened her business 21 years ago
and has been in the same exact location
marking a distinct spot for faithful customers.
The store oers souvenirs, but focuses mainly
on childrens clothing. Catalina Kids has a mix
of aordable clothing and boutique style
clothing. They carry both boys and girls from
infants to pre-teens. Only about 5 employees
are housed year-round. Fundamentally, this
is a family-ran business with help of others
here and there.
Brand Philosophy
Catalina Kids wants every customer to have a
pleasant shopping experience. They want to
help people fulll what they are looking for with
a smile on their face. They are looking for that
professional look, but also want to be kid
friendly. Having each customer walking out a
happy customer is their ultimate goal. Creating
a new logo for them would a put a new look on
the shop, potentially drawing in new customers
while keeping the same merchandise in the
store. A new logo has the capability of making
the store standout further and will expectantly
bring in a lot more customers.
Brand Attributes
FunFriendlyPleasantEnjoyableDistinctiveUpbeatInvitingProfessional
Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual
Mood
Existing Identity
Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual
Logo Variation
1 3/8
1
3/8
1 3/8
1
3/8
Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual
201 Crescent Ave. Avalon, Ca 90704
310-510-1559 fax: 310-510-1534www.catalinakids.com
201 Crescent Ave. Avalon, Ca 90704 310-510-1559 fax:310-510-1534www.catalinakids.com
Rosa Miller, Ownerrosa@catalinaisp.com
Stationary Set
201 Crescent Ave. Avalon, Ca 90704 310-510-1559 fax:310-510-1534
www.catalinakids.com
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse massa turpis, dignissim quis commodo in, dignissim lacinia tortor. Cras in ligula justo, ac sollicitudin sem. Cras bibendum imperdiet tellus, non varius lacus faucibus quis. Sed placerat aliquet elit, ac fermentum massa tincidunt in. Nunc accumsan porta elit sit amet pulvinar. Vivamus congue, est sed blandit porttitor, ligula sem cursus felis, ut dapibus enim erat eu nibh. Vivamus quis volutpat justo. Pellentesque vel dignissim nulla. Duis commodo purus blandit sem cursus pretium. Nunc fermentum placerat ligula quis fringilla.
Vestibulum ut dui at nunc feugiat luctus eu ut sapien. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce blandit aliquet felis a dictum. Mauris sed nibh dolor, non posuere quam. Fusce rutrum, massa nec vestibulum semper, magna magna tempus mi, nec accumsan mi magna ac ligula. Donec rhoncus tellus a ipsum bibendum accumsan. Phasellus vitae velit blandit lorem hendrerit malesuada egestas eu mauris.
To Whom It May Concern:
Sincerely,
Rosa Miller
Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual
$
$
Gift Cards
$$
Gift Card Envelope
Gift Card Variations
Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual
Packaging
Small Bag 3D Large BagFront
BackFront
Back
Dimensions: 7.5 x 4 x 10
Dimensions: 16 x 5 x 10
Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual
Packaging
Gift Box 3D
Gift Box Flattened
Dimensions: 8 x 12 x 2
Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual
Home Page
little girls
little boys big girls
big boys toys and gifts
souvenirs
check out our permanent collection!
phone: 310-510-1559 fax: 310-510-1534
Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual
Signage
Exterior Signage
Interior Signage
Color Palette
Pantone
Web
FFFFFF 775D9A 93D1E0 262262
FFFFFF 666699 99CCCC 333366
Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual
Catalina Typeface
Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual
Logo Progression
Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual
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