View
225
Download
0
Category
Preview:
Citation preview
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 1/20
1
Catchment Area Analysis
www.beyondsquarefeet.com
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 2/20
2
SYNOPSIS OF CATCHMENT AREA STUDY TABLE OF CONTENTS:
1.0 Catchment Area PTA, STA, TTA………………………………………….…… 3
2.0 Bhandup & the vicinity…………………………………………………….…….6
2.1 Upcoming Residential Projects………………………………………….… 7
2.2 Commercial/Office/IT Projects…………………………………….…..….9
2.3 Retail Presence………………………………………………………...…..11
3.0 Property Demand………………………………………………………...….…13
4.0 Infrastructural Growth……………………………………………………..…..15
5.0 Summary of findings…………………………………………………………...17
6.0 Integrating the findings to strategize Magnet mall…………………………..….17
7.0 In a Nutshell.. …………………………………………………………....….....19
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 3/20
3
Catchment Area:
Primary Catchment Area: (Within 5 kms. radius)
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 4/20
TR
ADE AR
EA ANA YSIS:
4
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 5/20
5
Primary Catchment
The Primary Catchment is within 0-15 minutes drive to Magnet Mall. The areas are: Bhandup Kanjurmarg Mulund Powai Vikhroli Ghatkopar
Therefore the primary catchment of Neptune Magnet Mall is strategically situated amidst thedensely populated Mulund, Ghatkopar and Powai areas
Secondary Catchment
The Secondary Catchment is within 15-30 minutes drive. The areas are: Thane Vidyavihar Kurla Chembur Intl. Airport
Therefore the secondary catchment of Neptune Magnet Mall is the densely populated Thane, Vidyavihar and Chembur areas besides being close to the International airport.
Tertiary Catchment
The Tertiary Catchment is within 30-45 minutes of drive time. The areas are: Sion Santacruz Airport – Domestic
Jogeshwari Goregaon
Therefore the tertiary catchment of Neptune Magnet Mall is the thickly populated Sion Santacruz, Jogeshwari and Goregaon areas, and within 45 minutes of the domestic airport.
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 6/20
6
BHANDUP:
Bhandup is one of the strategically- located eastern suburbs of Mumbai. Like most of thesuburban areas, it is also divided by the railway line into East and West. Bhandup is connectedby the entire stretch of eastern suburbs through Central railway line as well the LBS Marg. Theentire Stretch of LBS Marg including West of Ghatkopar, Vikhroli, Kanjurmarg, Bhandup andMulund had developed as an industrial belt. However, owing to the real estate boom theindustrial units were gradually taken over by commercial and residential developments. Today the biggest names in the real estate business have formed a bee line to grab a chunk of thisopportunity
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 7/20
7
UPCOMING RESIDENTIAL PROJECTS:
Neptune Magnet mall has an immediate catchment of 2000 families residing in the adjoining NeptuneLiving point residential towers. As seen below,
Magnet Mall
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 8/20
8
Listed below are upcoming residential projects by some of the most reputed builders in the city,comprising around 20,000 flats from among thousands of more residential properties coming up in the Primary catchment.
(All figures are approximate.)
Developer Project Name No. of Flats Developer Project Name No. of
flats Developer Project No. of Flats Developer Project Name No. of
flats Joy Creations Joy Homes 3000 Runwal Group The Orchard Residenc 1000 Shristi Group Synchronicity 1000 Nirmal Lifestyle City of Joy 1000Neptune Neptune Living point 2300 Wadhwa Group The Address 200 Raheja Corp Maple Leaf 550 Nirmal Lifestyle Nirmal Nagar 1000HDIL Dreamz residential 2300 Kalpataru Group Kalpataru Aura 200 Wadhwa Builders Solitaire 200 Nirmal Lifestyle Zircon Amethys 240Mantri Mantri Porperty 1000 Rajesh Raj Legacy 70 Rajesh Builders Raj grandeur 200 Nirmal Lifestyle Blue Diamond 240Mahindra LifespaceMahindra splendour 800 Rajesh Raj Legacy III 70 Nahar Group Jonquille & Jamaica 192 Neptune Group Colorscape 150RNA Builders Royal Park 630 K.N Pokar Const. Panchratna 74 Gundecha Builders Gundecha Hills 150 Neptune Group Harmony 120
Shristi Group Shristi Heights 176 Mayfair Housing Ltd.Mayfair Sonata 70 Hiranandani Builders Torinos 136 Nirmal Galaxy Polaris 84Lodha Group Lodha Imperia 168 Mayfair Housing Ltd.Mayfair Symphony 60 GHP Group Sun City Neptune 125 Marathon Group Marathon Onyx 40Kukreja Sai Ashish 140 K.N Pokar Const. Shiv Parvati 48 Hiranandani BuildersGlen Ridge 120 Gundecha Builders Zenith 300Rachana Group Rachana Towers 137 Dhanista Builders Sunshine Apartments 28 GHP Group Sun City Mars 120Sanghvi Builders Dev Darshan 120 Shristi Group Panch Shristi 120Shristi Group Keshav Sristi 100 GHP Group Woodland heights 112Akruti Group Matushri Chhaya 100 Hiranandani BuildersRichmond tower 100
Skyline Group Villa 88GHP Group Sun City Pluto 84GHP Group Shimmering Heights 80Hiranandani BuildersGlen Dale 60
TOTAL 10,971 1,820 3,437 3,174
Bhandup & Kanjurmarg Vikhroli & Ghatkopar Powai MulundPrestegious & upcoming projects in Prestegious & upcoming projects in Prestegious & upcoming projects in Prestegious & upcoming projects in
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 9/20
9
COMMERCIAL /OFFICE/IT PROJECTS:
Upcoming commercial projects in the vicinity…
Project Name Location
Mayuresh Shristi Park Bhandup
Shristi Square Bhandup
Joy Majestic Bhandup
Raj Embassy Bhandup
Powai Plaza Powai
Dheeraj Kawal Vikhroli
Raj Splendor Vikhroli V Space Ghatkopar
Dipti Solitaire Ghatkopar
Sanghvi Square Ghatkopar
Nirmal galaxy - Avior Mulund
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 10/20
10
Financial Institutions:
There are about 39 banks & financial institutions within the Ghatkopar -Mulund belt including;•
SBI• Punjab & Maharashtra Co-op Bank • Canara Bank • ICICI Bank • Federal Bank • Indian Overseas Bank • Dena Bank • HDFC Bank • HSBC Bank • IDBI Bank • New India Co-operative Bank • Axis Bank • Oriental Bank of Commerce• Kotak Mahindra
Hospitals:
•
LH Hiranandani Hospital• Wockhardt Hospital• Apollo Hospital• Godrej Memorial Hospital
Educational Institutions:
The Primary catchment area comprises of over 55 educational institutions including the following;• Indian Institute of Technology Bombay (IIT)• K.J Somaiya College of Arts & Commerce.• Hiranandani Foundation School (ICSE)• Ramniranjan Jhunjhunwala college of Arts, Science & Commerce.• S.K Somaiya college of Science & Commerce• Vaze Kelkar College, Mulund
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 11/20
11
RETAIL PRESENCE:
…and hundreds more.
Restaurants/ Lounges/Banquets/Pubs etc.
• Barbeque Nation• Rajdhani• Fusion Dhaba• Urban Tadka• Thai Chi• Marrakesh• Mahesh Lunch Home• Pop Tate’s• Bond – The fun bar.• Mantra• The Bowl House
• Oriental Spice• Fine Dining • Bistro Grill• Sheesha• Spaghetti Kitchen•
Mainland China• The Yellow Chilli• Rude Lounge• Saffron Spice• Clove Bar
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 12/20
12
Multiplex & Cinemas:
The region is surrounded by a number of standalone single screen cinemas along with the following notable multiplexes.
• Big Cinemas• PVR Multiplex• Cinemax• Fame cinemas• Movie Time (Coming soon to Magnet Mall)
Self sustaining townships that boast the availability of necessary amenities like hospitals, banks &financial institutions, educational institutions along with the ever increasing presence of corporateparks, IT parks, commercial projects and a plethora of malls, multiplexes, standalone retailmegastores and shopping arcades are all signs of a robust and healthy destination.
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 13/20
PR
ThsubCothe
Larneeresi
Th
CU
Cu
OPERT
demandurbs are version oisland cit
ge land spds. Approdential an
se are inc• A 30 a• GKW •
Rhonedevelo
• Gas m
RRENT
rent tren
DEMA
for housieveloping f industriis anoth
aces are eximately d retail pr
lusive of tcre propeestate bo
Poulencped by thajor BOC
ROPER
of price i
D:
g has incrapidly al land tor reason f
merging omillion sperties in
he followity belong ght by N
RPI) phareal esta
s plant so
Y RATE
ncrease is
eased andd the Ghesidentialor its rapi
ut of landq.ft. of lanBhandup
ng deals;ing to APptune ent
ma unit ae arm Pirld to Kalp
S:
resolute i
(So
BhEs
Residentia5,800 ‐8,50
people artkopar-use and igrowth.
sales andd has suralone.
industrieerprise.
Bhandupmal holdiataru dev
Bhandu
rce: ICI
andup Realtate Rates
l Co6,5
e looking hane belproving
are dedicaaced fro
s acquired
acquiredngs.lopers.
:
I Propert
mercial0‐9,500
out for mt has witnonnectivi
ted to resiland sale
by Wadh
by Ajay P
report 2
ore affordessed a drty to west
dential anand is be
an devel
iramal gro
10.)
able hommatic ch
ern subur
d commeing devot
pers.
up, being
13
s. Thenge.s and
ciald to
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 14/20
PR PrirecRs.prifacth MoOto tMupro
Whin t
CE ESC
es are dent times l5,800-8,5es has beof the arise.
re and ming to mohe rest of mbai’s Eaportional
ile the dehe wester
However,in the eas
LATIO
erminedeading to0 for resin the hig ove ment
re peoplere affordathe city alstern subgrowth in
sity in po& easter
as seen inern subur
& DEM
y the forcfurther prdential anest in the
ioned sup
are lookible ratesong withrbs is onorganize
pulation in suburbs
the diagrbs in parti
AND:
es of demice escalatd Rs. 6,50Bhanduply of larg
g at the es comparood ame
the rise.retail.
concentras indicat
m below,cular.
WesteSubur
50%
% Growth
and and sions. Illus-9,500 foregion of
e spaces o
stern subd to thosities andowever, t
ated in Med in the
organize
rn s
EasteSubur
45%
in Populati
pply. Marated belr commerthe eastef land, de
urbs as ain the Is
nfrastrucis growt
mbai’s islharts bel
retail act
Island 5%
n bs
on Density
ket senti w, we seecial spacen suburbs
and is
referred land city aure the pin popul
and city, t w.
vities hav
ity
ent has ithat at th, the rise i. Indicatinteadily a
ocation fond impropulationtion is un
he growth
e been un
proved ie currentn propertg that in td rapidl
r residenced conneensity in
matched
rate is hi
ble to ke
14
ates of
heon
y.tivity
y the
hest
p pace
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 15/20
IN Mu
This rend
RASTR
mbai Met
Being thethe countimmense
suburbs, tthe path oimmediat Slated toregions inproject ishome see
Phase I othe conne
rs a great
UCTUR
o Rail Pr
financialy. Considressure a
he governf this new catchme
e launchthe weste
expecteders and t
the Mumctivity of
opportun
L GRO
ject:
apital of ering thend with a
ment hasmetro rait.
d in threern suburbo boost te subseq
bai Metrohe easter
ity waitin (Source:
TH:
ndia, Muact that t
view to b
introducel project p
phases, ts like Bane accessient thron
project frand west
Island Ci19%
Thane & Kalyan
14%
% Distrib
to be ex
Knight Fr
bai is thee existing ost conn
the Muasses thro
e rail netra and V ility of thg of devel
om Ghatern subur
ty
Western Suburbs
44%
tion of Or
loited.
ank Repo
heart of suburbanctivity be
bai metrugh the v
ork willrsova. Thse subur
opers, ret
(Source:
opar tos as sho
CSu
Navi Mu9%
anised Re
rt: India
ommercitransport
ween Mu
rail projecinity of t
nhance Be successs and is liilers and
MMRD
ersova isn below.
ntral burbs4%
bai
tail
etail Mar
l and tradation syst
bai’s we
ct. The gohe Magne
handup’s& complekely to drommerci
website)
xpected t
et Review
e activitiems is undtern & ea
od news it mall and
onnectivition of thi w hoardsl parks.
o give a fi
15
, 2009)
of erstern
s thatits
ty sof
lip to
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 16/20
16
METRO RAIL ROUTE:
Opportunity in the near futureLocated right in the path of the Magnet Mall, the Metro Rail project will not only work as acrowd-puller for the mall but will also create a surge in the residential demand within thePrimary catchment area, further increasing the mall’s commercial prospects!
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 17/20
17
NEPTUNE MAGNET MALL: SUMMARY OF FINDINGS
On the basis of our study, its analysis and our in-house expertise, there is clearly acompelling need for entertainment , amusement and food & Retail options to cater to theneeds of this fast and steadily growing catchment.Since Bhandup lacks organized retail activity the retail development on the subject site wouldact as a magnet, attracting people not only from Bhandup but also from the surrounding suburbs (Mulund, Kanjurmarg, Vikhroli, Powai & Ghatkopar)
The ‘MAGNET’ mall is positioned with a catchment which will house over 20, 000 new andprestigious homes within the PTA is slated to be a destination for shopper-tainers from the
suburbs. Being a unique, well planned & researched proposition, it is set to change theMumbaikar’s perception of a mall experience.
Integrating the findings to strategize Magnet mall.
Strategically located within a 10-15 minutes driving distance from Mulund, Ghatkopar & Powai,‘Magnet’ is slated to be the ultimate destination to shop, meet, eat, greet & entertain!.
At 10,00,000 sq.ft, it will be among the largest malls in the city that caters to every need &
expectation of the middle and upper middle class segments.
USP’s:
• Biggest food offering at 70,000 sq.ft.• India’s first multi Anchor Mall • 45,000 sq.ft Food & Entertainment centre.• Highest number of corner stores.•
Wide retail-friendly frontages.• Integrated FC & FEC • With 4 grand atriums, majority of the shops are atrium facing.• 1000 ft. Mammoth frontage.• Massive floor plate 2,35,000ft.• Scientifically zoned mall.• Customer-oriented circulation and layout.
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 18/20
Desi
Sciecons
Scieconv
T
gned t
tificallumer b
tificallert foo
o Level food
FEindo
inspir
planehavio
engifalls in
7 Fio
ezzaninourt
C 45,000 r/Outdo
Entertaint4%
awe
ed mixpatter
eered lo purc
53 f ent
e dining ptions
r
Food20%
nme Cine8%
T
ture of s.
youtsase.
. Main rance
Sky 45,2
Shoppi67%
asService
er1
ade Mix
various
nd flo
4 GranAtriu
4 Thlob
Lounge 55 sq.ft
g
s/oth
categ
r plan
d s
med ies
ries ba
that e
sed on
deavo
18
to
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 19/20
19
IN A NUTSHELL:
Bhandup is poised to be the next residential and commercial hub after Thane & Mulund, mainly due to its “central “location and excellent infrastructure.
• Strategically located amidst excellent catchment of Ghatkopar to Mulund and Powai (10mins), not to forget a few minutes’ drive from Bhandup, Kanjur Marg and Vikhroli.
• Primary catchment population is in the region of 34 lacs and the income profile is mainly aSEC A & B combine estimated at 38 % as per secondary data.
• The Target catchment has a good combination of businessmen and professionals with a highblend of nuclear families and youth.
• Steadily growing demand for residential spaces.• Proximity to IT parks, Corporate and Commercial hubs like HCC 24x7, Akruti Corporate
Park, Rajesh Commercial etc thereby changing the location dynamics.• Near to Residential projects like HDIL , Great Eastern Gardens , Marathon, Neptune,
Mayuresh, Kukreja, Sai Radha, Nirmal Lifestyle , Lodha, Vikas Paradise, Ekta , HiranandaniGardens, Raheja Vihar, Nahar Amrit Shakti etc.
• Immense future potential due to proposed further conversion of Industrial parcels toResidential and commercial hubs.
• Huge concentration of youth due to presence of 55 educational institutions in vicinity. • Expected boost in connectivity to the western suburbs on account of the upcoming metro
rail project. • Prolific growth of concrete spaces and high rises, sturdy complexes with all amenities and
self sustaining townships.
CREDITS, SOURCE & REFERENCES: • Knight Frank - India Retail Market Review 2009• ICICI Property report 2010.•
Newspaper Articles – Times Property, Expressindia, DNA.• CB Richard Ellis – Market View India Retail• Mumbaiproperties.com• Google Maps• Jones Lang LaSalle Megraj Report - March 2009 for Neptune Group• Knight Frank Report Real Estate Report 2009• Interface by Beyond Squarefeet™ Advisory Pvt. Ltd.• India Retail Report 2009
8/3/2019 Catchment Area Magnet Mall
http://slidepdf.com/reader/full/catchment-area-magnet-mall 20/20
20
Report Compiled by:Beyond Squarefeet™ Advisory Pvt. Ltd.
Neptune house, 3rd floor, Karma Stambh,L.B.S. Marg, Vikhroli (W), Mumbai - 400 083, INDIA
T: 91.22.4215.5315F: 91. 22.4215.5314
info@beyondsquarefeet.comwww.beyondsquarefeet.com
Recommended