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CBBC & CBeebies and
The Evolution of Games
Patrick Healy
Product Lead
CBBC and CBeebies
Simon Lumb
Senior Product Manager
BBC Future Media
What I want to talk to You about Today
How technology is changing the lives of todays children
What we in FM are doing to meet these challenges
Opportunities to work with partners and suppliers
The story of connected friends
I want to play Dumping Ground
with someone I know
Connected Friends A small piece of a big puzzle…
25% Children have been
taught coding at school
How are
children’s
lives
changing?
Source – Childwise Monitor Report 2012
79% 11-12’s own an
internet enabled
mobile phone
22% 5-7’s have regular
access to a tablet
95% 9-10’s have a
computer/laptop
in their home.
952,477
1,158,571
1,750,000
CBBC Website(unique browsers)
CBBC Website & iPlayer(unique browsers)
CBBC Channel(individuals 6-12)
60% Traffic to the CBBC website that reaches a game
CONTENT: Key Releases Nov 2011 Dec 2011 Jan 2012
Feb 2012 Mar 2012 Apr 2012 May 2012
Jun 2012 Jul 2012 Aug 2012 Sept 2012
Mike the Knight Pairs Advent Calendar I Can Cook
Andy’s Wild Adventures Numtums Tree Fu Tom Cloudbabies
Alphablocks Everything’s Rosie Justin’s House Baby Jake
Mobile Site
Website
Relaunch
Radio
Redesign
207,236 ub – wk 47 182,888 ub – wk 49 187,344 ub – wk 2
230,448 ub – wk 7 186,064 ub – wk 9 183,500 ub – wk 16 147,212 ub – wk 20
118,192 ub – wk 23 134,508 ub – wk 27 159,532 ub - wk 35 119,380 ub - wk 38
Major game launches in 2012
Games that launch during TX perform best
Major game launches in 2012
First game built in HTML5 and launched across all platforms at the same time
Children’s lives are changing
Technology is imbedded in their lives
Brands that have great games have great reach
Access via handheld devices is increasing rapidly
So what do we know?...
Re usable generic components are key to
efficiency hence our development and
evolution of our…
Games Grid Platform
May 2010
How we interpreted the vision
1. Build the game layer for the BBC
2. Create reusable games and engines
3. Set standards of UX and accessibility
4. Re-imagine games for our audiences
5. Engage with suppliers
What we did
Games audit & standards
Analytics
Quiz Engine
Multiplayer
Social
Rewards & engagement
Showcase website
Bamzooki Smash Dumping Ground Hoopla
94,000 plays/week
25% multiplayer
Coming soon… 184,000 plays/week
18% multiplayer
3,471,455 High scores recorded
6,640,624 Achievements unlocked
What we Spent on games in 2012
BBC Childrens 3rd party spend in 2012/2013.
£1.3 Million (approx 50 projects)
Similar Spend in 2013/2014
Working with us…
Insight into how children’s works with agencies………
“Keep things simple - allow the real development to start during the projects first phase.”
“Remember that there’re many stakeholders…”
“Get to know the technical teams and systems”
Daniel Efergan Creative Director, Aardman Digital
Connected Studio: projects
Connected Studio: partners
Creativity as well as Technical skill sets
HTML5
Unity
Responsive
Tools and systems that enable us to produce
once publish across many platform
Skills & Knowledge
Developing a Workflow/Framework/API/ to enable
agencies and suppliers to work in a more efficient way
with us….Open to all in Autumn 2013
New ways of working with agencies
Q & A
Patrick Healy
Product Lead
CBBC and CBeebies
Simon Lumb
Senior Product Manager
BBC Future Media
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