CDRS.COLUMBIA.EDU Modeling Press-Library Collaboration in the Creation of an Online Book Rebecca...

CDRS.COLUMBIA.EDU

Modeling Press-Library Collaboration in the Creation

of an Online Book Rebecca KennisonCNI Project BriefingDecember 15, 2009

CDRS.COLUMBIA.EDU

The Project

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The Partners

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Timeline: 2008

• 10/29 - Initial conversation with Helen Tartar

• 11/21 - Unedited files from FUP• 12/4 - First meeting with Neni

Panourgiá• 12/9 - Letters of support for Neni's

tenure from CDRS and FUP

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Timeline: January-March 2009

• 1/26 - Project requirements finalized• 2/11 - Copyedited files and images

from FUP• 2/27 - Final book design from FUP• 3/25 - Domain name agreed and

secured, added to book proofs• 3/26 - First meeting with Fred

Nachbaur; proposal signed

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Timeline: April-June 2009

• 4/3 - Marketing coordination begins• 4/15 - Dangerous Citizens blog

launched• 6/19 - Joint talk at AAUP• 6/25 - Final InDesign and images

from FUP, sent to XML vendor

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Timeline: July-September 2009

• July – Prototyping begins• 9/4 - Start of securing permissions for

online use• 9/8 - Start of site design and

functionality sprints• 9/16 - Print book appears

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Timeline: October-December 2009

• 10/19 - Final XML files from vendor• 10/22 - First demo of site to partners• 11/6 - Usability research finished• 12/2 - Soft launch and demo at

American Anthropological Association meeting

• 12/7- Official launch

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Model for Inter-Institutional Partnership

• Joint commitment to author• Shared vision, understanding, agreement

as to benefits for each group• Clear responsibilities, utilizing each other’s

strengths and expertise• Shared cost burden, risk• Open and continuous communication,

including regular reporting on usage, sales• Coordinated marketing

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ExpertiseFordham UP

• Peer review• Developmental editing• Book design• Copyediting• Proofreading• Typesetting• Rights/permissions• Marketing and sales

CDRS

• Web publishing– Design– Platform/browsers– Programming– XML/XSLT– Search– Rights/permissions

• Usability/accessibility• Search engine

optimization (SEO)• Online marketing

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Challenges

• Addressing FUP’s initial concerns: copyright ownership, primacy of form, book sales

• Balancing user experience and copyright protections

• Moving conceptually from a book online to an online book

• Showing parerga (“shadow text”), images, footnotes, citations

• Accommodating accessibility issues• Considering mobile phone users• Allowing for author’s adding new material

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Editorial Challenge Example: Copyright

• Copyright for print book– All rights signed to Fordham UP– Exception: Images, which remain with

original copyright owner

• Copyright for online version– CC Attribution-Noncommercial-No

Derivative Works 3.0– All book under this license– Future content could be something else

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Technical Challenge Example: Mobile Phones

• Addressing accessibility helped to answer many mobile concerns– Text and screen size– Click functionality– Lack of JavaScript, Flash

• User stats–Mobile phone use: 1.38%– No JavaScript: 12.24%; no Flash: 10.12%

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“Forked” Content• Unlimited images – in color• Audio and video• Wiki for definitions, place histories• Translations, material in various languages• Interactive navigation (maps, chronology, tag

cloud)• Ongoing content additions: text, image, video• Interactions from users (esp. students) with

author• New educational content• User-provided content

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Communication, communication, communication!!

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DemoDangerous Citizens Onlinedangerouscitizens.columbia.edu

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Future Enhancements to Site

• Interactive chronology

• Interactive maps• Wiki functionality• Tag cloud

navigation• Author editing tools• XForms

commenting functionality

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Early Successes: Two Weeks

As of this morning:• 1,259 visits (613 unique visitors)

from 34 countries• Average time on site: 9:16• Average page views: 8.69• One review already, on H-Net (within

5 days of launch)

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SEO Success

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Questions?

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Contact Information

Rebecca Kennison, DirectorCenter for Digital Research

and ScholarshipColumbia University

Libraries/Information Sevices212-851-2812 

rkennison@columbia.edu