Centers for Medicare & Medicare (CMS) and Insure Kids Now (IKN): IKN Marketing and Outreach...

Centers for Medicare & Medicare (CMS) and Insure Kids Now (IKN):

IKN Marketing and OutreachNational Indian Health Board (NIHB) 28th Annual

Consumer Conference (ACC)September 28, 2011

Brian SmartOffice of Communications Strategic Marketing Group

Presentation Topics

Update on IKN: Marketing Strategies and Outreach Tactics

The IKN Resources: What's for You Understanding & Using Social Media: Ways to

promote IKN

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Update on IKN

Print, Radio and TelevisionInsureKidsNow.govGrant Update

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Update on IKN

Print

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Update on IKN

Radio and Television (Billy Mills)

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Update on IKNRadio and Television (Billy Mills)

o Placement that specifically target American Indian/Alaska Native populations

o Radio – aired 554 times and across 24 states from February to April (ND, OK, WY, OR, etc.)

o Television – aired 584 times across 7 states from March to May (ND, CA, NM, AK, etc.)

oUpcoming media schedules are set to coincide with conferences in AK, NM and OR (Sept, Oct, Nov)

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Update on IKN

InsureKidsNow.govo Since it’s launch in 2010 the

site has received over half-a-million web hits and 2 million page views

o Starting in 2012, a new marketing campaign will launch to promote the IKN program and IKN.gov website

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Update on IKN

m.InsureKidsNow.govoA mobile site for IKN

with GPS location finder – coming this November 2011

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Update on IKNGrants

o August 18, 2011 – Cycle II Outreach Grants were awarded: 39 two year grants were awarded in 23 states.

o The grants focused on:• Using technology to facilitate enrollment and renewal• Retaining eligible children in coverage• Engaging schools in outreach, enrollment and renewal

activities• Reaching children who are most likely to experience

gaps in coverage• Ensuring eligible teens are enrolled and stay covered

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Update on IKNGrants: three of the grants focus specifically

on the AI/AN demographic.o Southcentral Foundation – AlaskaoDenver Indian Health Family Services – Coloradoo South Dakota Dept of Social Services – South

Dakota

LOOK OUT: Next round of AI/AN grants will take place in the Spring of 2012

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The IKN Resources

Customizable Print MaterialsBilly Mills Radio and TV PSA’sStrategy Guides and Outreach Materials

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The IKN Resources

Customizable Print Materialso Print Adso Postcardso Event Flyers

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To customize materials, send an email to DMBC_Box@cms.hhs.gov with the subject line “Customize IKN Material - Request”.

ALL MATERIALS

AVAILABLE AT THE CMS BOOTH

The IKN Resources

Billy Mills PSAoA DVD copy of the TV spot is available at the

CMS booth for distribution to local Indian Health Clinics

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The IKN ResourcesStrategy Guides and Outreach Materials

oVarious Guides and Outreach Strategies are available at InsureKidsNow.gov/professionals/outreachSchool Based OutreachCommunity Health Center OutreachLocally Owned Business OutreachGet Covered. Get in the Game. Strategy Guide

oWebinars and Presentations are located at InsureKidsNow.gov/professionals/webinars

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The IKN ResourcesStrategy Guides and Outreach Materials

o Specific AI/AN materials are available at the CMS booth Also, www.cms.gov/center/ir.asp host electronic

documents that feature:- Tribal Health at CMS overview- Information on the Tribal Technical Advisory Group - CMS Regional Tribal Affairs staff contact information

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Understanding & Using Social Media

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CMS has multiple social media sites and resources we use to push out messages, notify people of events and even hear from our customers.

Twitter.com/IKNGov

Flickr.com/cmsgov

YouTube.com/CMSHHSGovFacebook.com/IKNGov  

linkedin.com/in/cmsgov

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CMS uses our Twitter and Facebook accounts to push out information regarding news stories, videos and key events happening.

Understanding & Using Social Media

San Juan Basin Health in Colorado is helping to spread the word about Medicaid and Child Health Plan Plus: http://tinyurl.com/3ddhh9d

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IKN Social Media started in Spring of 2011IKN Facebook – 161 ‘likes’ or ‘friends’IKN Twitter Account – 987 followers with a

total of 166 tweets sent out

CHIP Outreach Tip: Distribute Medicaid/ CHIP materials at pediatricians’ offices in your area. Visit

the IKN website for resources:

http://tinyurl.com/4xwxtjy

Understanding & Using Social Media

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Some tips on Social Media – Mission and Purpose– Develop an Editorial Program– Draft a Social Media Brand/Style Guide– Serve Your Customers– Design Performance Metrics

Understanding & Using Social Media

Questions…

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