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Chapter 3 Technological,
Legal, and Ethical
Considerations
3
Chapter 3 Krizan Business Communication ©2005 2
How can companies use Web Pages to market their goods and services?
Chapter 3 Krizan Business Communication ©2005 3
Web sites feature companies’E-mail addressesBusiness addressesAdvertising informationProduct informationOrder forms
Chapter 3 Krizan Business Communication ©2005 4
Compare and contrast primary and secondary research.
Chapter 3 Krizan Business Communication ©2005 5
Both are methods for gathering data to gain knowledge.
Chapter 3 Krizan Business Communication ©2005 6
Primary research refers to gathering information from original sources.
Chapter 3 Krizan Business Communication ©2005 7
Secondary research is locating and studying information gathered by other researchers.
Chapter 3 Krizan Business Communication ©2005 8
Give examples of pros and cons for telecommuting employees.
Chapter 3 Krizan Business Communication ©2005 9
ProsCreates greater flexibilityIncreases productivityDecreases employee
turnoverReduces need for costly
office space
Chapter 3 Krizan Business Communication ©2005 10
Cons Minimizes office face-timePromotes worker isolationCreates non-standard work
weekNecessitates productive
home work environment
Chapter 3 Krizan Business Communication ©2005 11
How could employees misuse e-mail and the Internet?
Chapter 3 Krizan Business Communication ©2005 12
Employees misuse e-mail and the Internet when theySend personal messagesForward jokesPlay gamesSurf the net
Chapter 3 Krizan Business Communication ©2005 13
What is spam?
Chapter 3 Krizan Business Communication ©2005 14
Spam is unwanted bulk e-mail with copies of the same message going to multiple persons.
Chapter 3 Krizan Business Communication ©2005 15
What problems can spam cause ?
Chapter 3 Krizan Business Communication ©2005 16
Spam mass mailings may advertise questionable products or services.
Chapter 3 Krizan Business Communication ©2005 17
Responding to spam can lead toMore spamHarassment Identity theftCredit card theft
Chapter 3 Krizan Business Communication ©2005 18
Compare and contrast plagiarism and paraphrasing.
Chapter 3 Krizan Business Communication ©2005 19
Both terms refer to using others’ ideas.
Chapter 3 Krizan Business Communication ©2005 20
Plagiarism is using ideas of others without giving them credit.
Chapter 3 Krizan Business Communication ©2005 21
Paraphrasing is using your own words to restate the original meaning of other’s ideas.
Chapter 3 Krizan Business Communication ©2005 22
How have “Plain English” laws helped consumers?
Chapter 3 Krizan Business Communication ©2005 23
“Plain English” laws help assure consumers can understand business documents.
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