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1Chapter 7Copyright ©2009 by Cengage Learning Inc. All rights reserved
Chapter 7
Global Management
Managing Effectively4th Edition
Chuck Williams
2Chapter 7Copyright ©2009 by Cengage Learning Inc. All rights reserved
What Is Global Business?
Global Business
11
Multinational Corporation
Direct Foreign Investment
3Chapter 7Copyright ©2009 by Cengage Learning Inc. All rights reserved
Trade Barriers
Nontariff Barriers
Nontariff Barriers
TariffTariff
1.21.2
4Chapter 7Copyright ©2009 by Cengage Learning Inc. All rights reserved
Trade Agreements
Regional Trading Zones
Regional Trading Zones
General Agreementon Tariffs and Trade
General Agreementon Tariffs and Trade
1.31.3
5Chapter 7Copyright ©2009 by Cengage Learning Inc. All rights reserved
Consistency or Adaptation?
GlobalConsistency
GlobalConsistency
Local Adaptation
Local Adaptation
22
6Chapter 7Copyright ©2009 by Cengage Learning Inc. All rights reserved
Exporting
Advantages
3.13.1
Disadvantages
7Chapter 7Copyright ©2009 by Cengage Learning Inc. All rights reserved
Licensing
3.23.2
Advantages
Disadvantages
8Chapter 7Copyright ©2009 by Cengage Learning Inc. All rights reserved
Franchising
3.23.2
Advantages
Disadvantages
9Chapter 7Copyright ©2009 by Cengage Learning Inc. All rights reserved
Joint Ventures
3.33.3
Advantages
Disadvantages
10Chapter 7Copyright ©2009 by Cengage Learning Inc. All rights reserved
Wholly Owned Affiliates (Build or Buy)
AdvantagesAdvantages
DisadvantagesDisadvantages
3.43.4
12Chapter 7Copyright ©2009 by Cengage Learning Inc. All rights reserved
Growing Markets• Purchasing Power
–
• Degree of Global Competition–
• Qualitative factors– –
• Quantitative factors– – – –
4.14.1
13Chapter 7Copyright ©2009 by Cengage Learning Inc. All rights reserved
Minimizing Political Risk
• Political uncertainty–
• Policy uncertainty–
• Strategies– – –
4.34.3
14Chapter 7Copyright ©2009 by Cengage Learning Inc. All rights reserved
Becoming Aware of Cultural Differences
National Culture
55
Cultural Dimensions• Power distance
• Individualism
• Masculinity and femininity
• Uncertainty avoidance
• Short-term/long-term orientation
15Chapter 7Copyright ©2009 by Cengage Learning Inc. All rights reserved
Language and Cross-Cultural Training
Documentary TrainingDocumentary Training
Cultural SimulationCultural Simulation
Field ExperiencesField Experiences
6.16.1
Adaptability ScreeningAdaptability Screening
Crosscultural TrainingCrosscultural Training
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