Chapter Seventeen: Persuasive Speaking. Ch17: Persuasive Speaking Copyright © 2006 Wadsworth 2

Chapter Seventeen:Chapter Seventeen:Persuasive SpeakingPersuasive Speaking

Ch17: Persuasive Speaking

Understanding Understanding Persuasive SpeakingPersuasive Speaking

Persuasive Speeches

Aim to Change Others’ Attitudes

Attempt to Change People’s Behavior

Aim to Change Thinking

Introduction to Persuasive Speakinghttp://www.public.iastate.edu/~aslagell/spcm212/lect_persuasion.html

Qualities of Persuasive Qualities of Persuasive SpeakingSpeaking

Speaker and Listeners Interact

It is not Coercive

Effect is Incremental Wad

Three Cornerstones Three Cornerstones of Persuasionof Persuasion

Integrity

Goodwill

Knowledgeable

Commitment

Pathos

Personalize Issue

Appeal to Listeners’ Needs and Values

Bring Material Alive

Forms of Reasoning

Inductive Reasoning

Forms of Reasoning

Inductive Reasoning

Deductive Reasoning

Toulmin Model

Claim - Speaker’s Assertion

Grounds - Evidence for Claim

Warrant - Link Between Grounds and Claim

Qualifier - Limits Scope of Claim

Rebuttal - Addresses Listeners’ Reservations

Building CredibilityBuilding Credibility

Understanding Credibility

Another Word for Ethos

Conferred on Speakers by Listeners

Types of Credibility

Initial Credibility

Derived Credibility

Terminal CredibilityWad

Enhancing Credibility

State Qualifications

Show Listeners You Care

Appeal to Listeners’ Emotions

Reason Carefully

Use Effective Supporting Materials

Communicate Verbally and Nonverbally

Your Involvement

Respond to Questions Fairly

Enhancing Credibility

Organizing Speeches for Organizing Speeches for Persuasive ImpactPersuasive Impact

Motivated Sequence Pattern

Get Listeners’ Attention

Establish the Need

Provide Satisfaction of Need

Visualize the Change

Call Listeners to Action

Organizing Speeches for Organizing Speeches for Persuasive ImpactPersuasive Impact

One- and Two-Sided Presentations

Listeners’ Expectations

Listeners’ Attitudes

Listeners’ Knowledge

Guidelines for Effective Guidelines for Effective Persuasive SpeechesPersuasive Speeches

Create Common Ground with Listeners

Adapt to Listeners

Avoid Fallacious Reasoning

FallaciesFallacies

Ad Hominem Arguments

Post Hoc Ergo Propter Hoc

Bandwagon Appeal

Slippery Slope

FallaciesFallacies

Hasty Generalization

Red Herring Argument

Either-Or Logic

Reliance on Halo Effect

Chapter Seventeen: Persuasive Speaking. Ch17: Persuasive Speaking Copyright © 2006 Wadsworth 2

Documents

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