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© 2006, Cognizant Technology Solutions. All Rights Reserved.The information contained herein is subject to change without notice.
Charter your CDI MDM Implementations with Effective Data Management
Dileep SrinivasanPractice Lead – CDI-MDM & Customer AnalyticsCognizant March 25, 2007
© 2006, Cognizant Technology Solutions. Confidential
Agenda
Cognizant’s CDI-MDM OfferingsEnterprise Information Management FrameworkData Stewardship Roles & ModelsOperational Data StewardshipCognizant’s Data Management AcceleratorsQuestions
© 2006, Cognizant Technology Solutions. Confidential
Widely held on NASDAQ: IMS Health divests its stake and
CTSH becomes widely held
Cognizant History & BackgroundCognizant Revenue
1.7 7.2 12 24.7 58.6 88.9137 177.8
229
368
586.7
885.8
1405
$-
$200
$400
$600
$800
$1,000
$1,200
$1,400
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006(Est.)
Mill
ions
1994
2004
Captive offshore D&B
companyStarted off as an
ODC for D&B
1997
Servicing other clients:
Started servicing third party clients focusing on a global model
1998
2002
Verticalization: First global IT
services provider to truly
verticalize operations
IMS Health picks majority stake:
Formed as a division of IMS
Health and listed on NASDAQ
Global service provider: Partnering with Global clients for
delivering wide range of services
2006
Top-tier IT Services Provider using 4th Generation Model:
Rated top-tier IT services provider by industry analysts
Cognizant added to S&P 500 Index –Revenue run rate over $1.5 Billion
Only global delivery IT services company to be part of the NASDAQ-100 Index
Market Capitalization of over USD 10.0 Billion
© 2006, Cognizant Technology Solutions. Confidential
Customer Solution Practice
Vertically Aligned by industries to bring the advantages of domain expertise, best practices and industry templatesIntegrated Solutionsencompassing Customer Analytics, Customer Data Integration, Business Process Management and Traditional CRMExtensive Experience on industry standard packages –» CRM – mySAP CRM,
Peoplesoft CRM, Siebel» BPM – Fuego, Pega, Savvion» E-Business - Comergent» CDI –Siperian, Initiate» Analytics – Siebel Analytics
Integrated Global Delivery model provides mitigated risksAccelerators & Value Creators ensure rapid solution repeatability and faster ROI100+ Clients and 1300+ Professionals
© 2006, Cognizant Technology Solutions. Confidential
Enterprise Information Management Framework
EIM Council *
Data Governance PMO EIA Group *
Domain Modeling Group
Organization Modeling Group
Systems Modeling Group
Data Stewards Data Administrators Data Helpdesk
Business Stewards
Operational Stewards
Data SME Group
Data Modeling
Meta-data Maintenance
Data Access / Security
Reporting
Knowledge Management
End user Service
Data Quality
Data Lifecycle Maintenance
Source System SME
Business Rules
Industry / Domain SME
Roadmap Planning
Information Security
Process Management
EIM Council – Enterprise Information Management Council
EIA Group – Enterprise Information Architecture Group
© 2006, Cognizant Technology Solutions. Confidential
Data Stewardship – Defining the Role
Business Data Stewardship
Business Data Stewardship
Operational Data Stewardship
Operational Data Stewardship
Operational ownership over data
Data Quality
Data Integrity
Maintenance of Data Lifecycle
Typically focused on specific subject area
Has thorough understanding of systems related to subject area
Identify and report trends in data to improve processes or systems
Reflect updates to data based on market information
Acts as the single point of contact for business users and Data Governance PMO for all data related issues
Has thorough understanding of domain and business subject area
Understand current processes, its limitations and required improvements
Represents consumers of data and works in conjunction with ODS to satisfy ad-hoc data requests
Perform periodic data assessment and strategize roadmap to address gaps, addition of new sources etc.
© 2006, Cognizant Technology Solutions. Confidential
Other Data Stewardship RolesMeta-Data Steward –
In a true information integration paradigm, meta-data management is an essential component of the enterprise strategy. Recording, updating and applying meta-data management principles throughout the organization is performed by the meta-data stewards
Process Steward –
Managing business processes and the functional aspects of enterprise information management is a task requiring dedicated attention of a data steward. Such a data steward is known as functional data steward.
Operational Data Steward
Operational Data Steward
Business Data Steward
Business Data Steward
Meta-data StewardMeta-data Steward
Process StewardProcess Steward
Data Governance PMO
Data Governance PMO
© 2006, Cognizant Technology Solutions. Confidential
LOB 1LOB 1
Ops Data StewardOps Data Steward
LOB 2LOB 2 LOB 3LOB 3BDSBDS BDSBDS BDSBDS
LOB 1LOB 1 LOB 2LOB 2 LOB 3LOB 3
LOB 1 Ops Data Steward
LOB 1 Ops Data Steward
LOB 2 Ops Data Steward
LOB 2 Ops Data Steward
LOB 3 Ops Data Steward
LOB 3 Ops Data Steward
BDSBDS BDSBDS BDSBDS
LOB 1LOB 1
Data Governance PMOData Governance PMO
LOB 2LOB 2 LOB 3LOB 3
BDSBDS
Operational Data Steward
Operational Data Steward
Operational Data Steward
Operational Data Steward
Operational Data Steward
Operational Data Steward
Data Stewardship – Models
© 2006, Cognizant Technology Solutions. Confidential
Components of Operational Data Stewardship
New Record Management
Ongoing Data Quality Management
Conversion Certification
Event Management
Managed Transformations
Matching and merging of new records – investigating unmatched records
Recommending creation of new hierarchies, nodes and implementing updates
Data Quality monitoring, review and assessment
Aligning data feeds to effect better gold copy as well as recommending source system improvements / updates
Performing manual conversion / auditing automated conversion
Conducting fall out analysis post automated conversion
Identifying important customer events (M & A, Acquisitions, Divestitures etc.) and implementing updates to gold copy
Updating customer hierarchy changes
Enforced customer definition, business rule conformity, complete data cleansing
© 2006, Cognizant Technology Solutions. Confidential
Matched? Update Master Data Repository
Data from Source Systems
Matching Process error?
Source System Error?
Update Business Rules
Suggest Update to Source System
Yes
No
No
No
Yes
Yes
Auto-matching Process
Data Investigation & Manual Matching
Issue updating & Log Creation
Resolution Signoff from Business
High Level Activity Flow – Operational Maintenance
© 2006, Cognizant Technology Solutions. Confidential
People
Process Technology
Cognizant’s Data Management Accelerators
Cognizant provides a valuable set of solution accelerators to help enterprises establish and scale the Information Management Maturity model
The accelerators are divided into addressing the needs of organizations by
-People
-Processes
-Technology
© 2006, Cognizant Technology Solutions. Confidential
EIM Strategy & Roadmap
ODS Process engineering
BDS
Proc
ess
engi
neer
ing
Curr
ent S
tate
Asse
ssm
ent Process
Prioritization
Matrix
Industry Best
Practices
Process Accelerators
Process Accelerators
Sample - Prioritization Matrix
Sample - Roadmap Plan
Sample – Process Map
© 2006, Cognizant Technology Solutions. Confidential
Technology Accelerators
Accelerate the value and benefits of stewardship through plug-in modules to your existing CDI-MDM implementations.
Cognizant has helped many data stewards manage and improve data quality through effective enhancements to CDI-MDM implementations.
Operational Data Stewardship
Operational Data Stewardship
Data Record completenessData Record completeness
Record Identification
Record Identification
Workflow ManagementWorkflow
Management
Data De-duplicationData De-duplication
Data De-duplicationData De-duplication
Cognizant’s external data identification interfaces with IMS, D&B etc. automate the process of record identification in online or batch modes
Integration of BPM tools such as Pega and Lombardi with CDI MDM tools helps increase the automation and management of workflows
The versatile dual match matrix tool from Cognizant can help organizations automate the de-duplication of records during initial load processes
© 2006, Cognizant Technology Solutions. Confidential
Important Mindshare
Engage Management support to the initiative by establishing tangible returns
Establish Data Stewardship Charter with defined activities & Prioritization
Formalize the ownership of organizational data with data stewards
Establish a common vocabulary around the organizational data
Communicate upwards and manage downwards
Data decisions should be manually performed upwards and automated downwards
Enforce adoption of data rules, registries and validation on your CDI-MDM projects
Provide adequate training to data stewards to ensure they perform their activities at all stages of the initiative
Empower the Data Stewards, make them own responsibility and accountability for the data relating to their business processes
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