Chia Schmitz Spring 2011 Portfolio

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'11s p r i n g

C D E S I G N + M A N A G E M E N T

E M A I LT E L E P H O N E

m s . c h i a . e l i a @ g m a i l . c o m5 6 1.7 9 7. 4 3 2 3c h i a s c h m i t z . c o m

CHIA SCHMITZ

TROPIC OF CANCER

105 120 135 150

EQUATOR

U P B R I N G I N GI was born in the United States and raised in Guam. I moved to South Florida to start my high school education at A. W. Dreyfoos School of the Arts where I focused on Communication and Visual art studies. I currently live in New York City.

L A N G U A G E S S P O K E NI am fluent in Spanish and English, once spoke Chamorro the native language of Guam, and have started learning Japanese.

T R A V E L E X P E R I E N C EI travel frequently to Colombia to visit family and practice my Spanish. I have been to Indonesia, Japan, Vietnam, the Bahamas, China, and Hong Kong.

E D U C AT I O N A L E X P E R I E N C EI am currently attending Parsons New School for Design– The School of Design Strategies program for Design + Management (BBA). The focus of my studies are ethnographic research, design, product development, and creative solutions. I have developed two viable products for the market. One of them received an investment offer of $20,000.00 and the other received a mention on the Fast Co. Design Blog.

I attended EAFIT Business School in Medellin, Colombia for Spanish and spent a semester at Hunter College in New York City for liberal art studies.

I have a strong background in forensic debate, graphic arts, and architecture from my high school, A.W. Dreyfoos School of the Arts, where I majored in Communication and Visual Arts.

D E S I G N E X P E R T I S EI have taken four years of design focusing on typography, layout, graphic design and visualizing data. Other courses include the fundamentals of business, product development, and courses in art and design history, architecture, communications, and ethnographic research and design strategy.

W O R K E X P E R I E N C EI have extensive experience in gallery management working as a summer intern for Goedhuis Contemporary (Chinese Contemporary Art) and as a personal assistant at Witan Walczak Art Advisors.

Guamthe island of

Federated States of Micronesia

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'11s p r i n g

CONTENTS

Good design is a lot like clear thinking made visual. '

-Edward Tu ft e

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Hair: the death of 549 hairs

Visualizing data C

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THEHAIR COLLECTIONCHIASCHMITZ2010

the death of 549 hairs

HAIR1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

three inchessixteen

18the longest

the shortest

the average

five inchessixteen

19the longest

the shortest

the average

three inchesfourteen

18the longest

the shortest

the average

89 twelve17

four inches

the longest

the shortest

the average

104 four inchesfifteen

18the longest

the shortest

the average

76 five inchesfourteen

19the longest

the shortest

the average

three incheseleven

17the longest

the shortest

the average

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hairdyer shower drain bed comb

TIME TO RIDE

Visualizing data C

3:00 to 4:00 pm

18012 1

7:00 to 8:00 pm

At the intersection of12th St. and 4th Ave.between the hours of

3:00 to 4:00and average total of

180 bicyclespassed through the intersection.

That evening, around7:00 and 8:00a average total of

60 bicyclespassed through that smae

intersection.

Not only had they reduced in total number,

butthey were generally morecautious and curtious.

3:00 to 4:00 pm

161 180

3 45 6

232425

363738

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3:00 to 4:00 pm1

18012 1

7:00 to 8:00 pm

At the intersection of12th St. and 4th Ave.between the hours of

3:00 to 4:00and average total of

180 bicyclespassed through the intersection.

That evening, around7:00 and 8:00a average total of

60 bicyclespassed through that smae

intersection.

Not only had they reduced in total number,

butthey were generally morecautious and curtious.

3:00 to 4:00 pm

161 180

3:00 to 4:00 pm

161 180

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3 45 6

232425

363738

3 45 6

232425

363738

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ANATOMY OF THE FACE

Visualizing a song CDESIGN IISPRING 2009CLASS PROJECT

“THE SKIN OF MY YELLOW COUNTRY TEETH”

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However beautiful the strategy,

you should occasionally look at

the results.'

-Winston Churchi l l

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The museum experience

New audio guides C

Group members:

Theodore Allegrini

Justin Besson

Nayana Malhotra

Miri Meischberger

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“After observing that most visitors to MOMA and the

Met hated their audio headphones–bad information,

interrupted socializing and annoying technology–a

group of students from Parsons decided to re-design

the experience. They created a prototype iPhone

app called The Museum: A New Social Experience,

combining exhibition images, detailed information

about the works, links to expert video conversations

and consumer comments. Use it while you’re there,

share it with your friends, and return to the exhibition

forever after. The 19, 20 and 21-year-olds designed

a better learning experience than a generation of

museum designers. My thought? If they could only be

empowered to design a new university….”

Fast Co. Design

June 30, 2010

"F*** The Boomers, Screw the X-ers, Give Gen Y Power NoW. "Changing culture is always hard. Ask any CEO.

Replacing culture is a lot easier. Ask any intern.

The Question:

How can we improve the museum experience by enhancing the information technology currently used at museums?

how are people using them? how do they work? what was the final outcome?

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Information points were not synchronised to allow

for a seamless experience.

1. Plaques are the main source of information and

offer little to the museum experience.

2. Other information was compartmentalized into

brochures, posters, etc. and information was lost

or hard to find.

Current audio guides are complicated to use and

require excessive instructions for simple tasks.

1. Required instructional manuals.

2. Did not use intuitive symbols or visual cues.

3. Not being utilized for special exhibitions and had

limited usability for foreign speakers [ prime users ].

Research:

Tag-A-Longs/Participant, Observation, Videos, Photos, Interactions, Extreme Users & Interviews

We observed a disconnect between user’s audio and

visual experience.

1. People were not reaping the full potential of the

audio guides due to confusion.

2. Many abandoned audio guides because it was

burdensome to use.

The current audio guide is not adaptable to

individual needs.

1. In an attempt to be universal the guides failed to

address specific needs of different user groups.

2. Often, many users brought their own tools:

cameras, cell phones and other guides for their

museum experience.

Research:

Tag-A-Longs/Participant, Observation, Videos, Photos, Interactions, Extreme Users & Interviews

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IsolativeUnintuitiveBulkyNot IntegrativeNot FlexibleArchaicUnengaging

The Problems:

An intuitive interface that is easy to access on multiple devices and adaptable to different museums.

We focused first on developing individual elements that would help the user navigate the space and provide them with the tools to have a better museum experience.

Our Solution:

Intuitive Informative VisualFlexible

Intuitive

The guide structure allows for easy navigation and clear understanding no matter what language you speak.

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Informative

The guide provides the user with a comprehensive variety of information.

Visual

The guide provides visual cues that the user can interact with directly.

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Flexible

The guide allows users to create their own experience.

MARK OLDMAN

IPHONE APP MOCK-UP CMARK OLDMAN’S BRAVE NEW WORLDFALL 2010IPHONE APPLICATION IDEA

MATCH BOOK LAUNCH + WEBSITE

Back Information Search Favorites

Brave New World Of Wine

M A R K O L D M A N ’ S

Pleasure, Value, and Adventure Beyond Wine’s Usual Suspects

T o D r i n k A l o n e

T o P a i r >

“To limit yourself to one or two wine types would be ridiculous.”

- Drew Bledsoe, football great

H e a v i e s t

L i g h t

M e d i u m

L i g h t >

D e s s e r t

H e a v y >

C u l i n a r y S w e e t S p o t

fully loaded 7

re ady to shag ass 8

Cliff Jumper 9

A d v e n t u r e L e v e l

$ $ $ $

$ $ $ $ $

P r i c e L e v e l

W e i g h t

M e d i u m

L i g h t >

H e a v y >

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Brave New World Of Wine

M A R K O L D M A N ’ S

Pleasure, Value, and Adventure Beyond Wine’s Usual Suspects

T o D r i n k A l o n e

T o P a i r >

“To limit yourself to one or two wine types would be ridiculous.”

- Drew Bledsoe, football great

H e a v i e s t

L i g h t

M e d i u m

L i g h t >

D e s s e r t

H e a v y >

C u l i n a r y S w e e t S p o t

fully loaded 7

re ady to shag ass 8

Cliff Jumper 9

A d v e n t u r e L e v e l

$ $ $ $

$ $ $ $ $

P r i c e L e v e l

W e i g h t

M e d i u m

L i g h t >

H e a v y >

CAST CRAFT

CHILDREN'S CAST KIT CGroup members:

min kyung kim

jocelyn yu

tyler haney

Cost Yield Total Cost($/kit)

1 Dome Stickers 0.03 9 0.27

2 Googly eyes 0.02 10 0.20

3 Sticky Gems 0.02 10 0.20

4 Markers 0.11 2 0.22

5 Stencils 0.03 2 0.06

$8.40/hour

$ 0.14(Kit)

Total Cost ($)

1 PET Box 1 0.95

PRODUCT COST

Raw Material

Damages (3% Of Total Raw Material Cost)

Total Cost

Grand Total Labor Cost

MSRP $ 10.00

Grand Total Material Cost

Grand Total Packaging Cost

Packaging Yield

Grand Total

Wholesale Selling Price(48.5% MARK-UP)

1 minute needed for a kit

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Mission StatementCast Craft is a fun low-cost gift for broken bone injuries. We pride ourselves on

affordable creativity through our novel and convenient packages. Our goods

ease the trauma of the emergency room experience by transforming a painful

event into a happy and creative moment. We supply kits full of characters and

decorations to personalize casts. With a smart product for both boys and girls

ages 6 to 12, Cast Craft makes a happy moment from a broken one.

Sincerely,

Cast Craft

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1 PROTOTYPE COST 225.00

2 FIRST PRODUCTION RUN (1,000 units) 2,570.00

3 CASH ON HAND 10,673.00

4 TRADEMARK 3,500.00

5 WEBSITE 12.99

6 OFFICE SUPPLIES 50.00

7 RENT SECURITIES 2,400.00

8 MOLD FOR PACKAGING 200.00

19,630.99

CAPITAL COST

Cost Yield Total Cost($/kit)

1 Dome Stickers 0.03 9 0.27

2 Googly eyes 0.02 10 0.20

3 Sticky Gems 0.02 10 0.20

4 Markers 0.11 2 0.22

5 Stencils 0.03 2 0.06

$8.40/hour

$ 0.14(Kit)

Total Cost ($)

1 PET Box 1 0.95

PRODUCT COST

Raw Material

Damages (3% Of Total Raw Material Cost)

Total Cost

Grand Total Labor Cost

MSRP $ 10.00

Grand Total Material Cost

Grand Total Packaging Cost

Packaging Yield

Grand Total

Wholesale Selling Price(48.5% MARK-UP)

1 minute needed for a kit

1 RENT 14,400.00

2 PAYROLL 16,640.00

3 PAROLL TAXES 2,496.00

4 UTILITIES 3,600.00

5 SANITATION 1,800.00

6 WEB MAINTANANCE 155.88

7 OFFICE SUPPLIES 600.00

8 WORKMANS COMPENSATION 3,000.00

42,691.88

OPERATIONAL COST

REVENUE 85,385.00 17,077 UNITS

− COST OF SALES 42,692.50 17,077 UNITS

GROSS PROFIT 42,692.50

− OPX 42,691.88

P/L 0.62

BREAKEVEN INCOME STATEMENT

Start Up Plan

Individual contribution of $2,500.00 each

Looking for Investors to meet 50% of Capital Cost [$10,000.00]

We Were Offered

$20,000.00

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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.'

-Je f f Bezos

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D.VISION

FINAL LOGO C

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D.VISION

CONCEPT LOGOS C

POPD E S I G N

POP DESIGN

LOGOS C

Green equations

Brand development CC

FITTED

FLYER + WEBSITE C

FITTED

bespoke custome made suits

made to measure

M Y F I T T E D S U I T . C O M + 6 4 6 . 8 2 0 . 5 0 7 2

FITTED 646.820.5072

FITTED

Rene Reid

myfittedsu it.co m646.820.5072

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11FITTED

bespoke custome made suits

made to measure

M Y F I T T E D S U I T . C O M + 6 4 6 . 8 2 0 . 5 0 7 2

FITTED 646.820.5072

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FITTED

Rene Reid

myfittedsu it.co m646.820.5072

Good art inspires; Good design motivates. '

-Otl Ai ch er

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Ashoka + the new school

Speaker series poster CWhat is the black dot? That’s for you to define.

THE BLACK DOT :WE ARE SYSTEMS THINKERSThe Black Dot is a monthly speaker series organized by students for students featuring

TNS student innovators. We are the systems thinkers that will change the world.

We are the Changemakers.

2011 April 27th 6 pm @ the Bark Room 2W 13th

T H E N E W SCHOOL I S A N A SHOK A U CH A NG E M A K E R C A M PUS

Marina KimExecutive Director

Ashoka U

Helene WassermanDevelopment Intern Clinton Foundation

Alex SmithEducatorSolar One

What is the black dot? That’s for you to define.

Ashoka U

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What is the black dot? That’s for you to define.

Ashoka U

PSA: LOVE YOUR CITY

DOMESTIC PORTRAIT CPHOTOGRAPHER: ANDERS WALLACE

MODEL: DANIELLA P.

STYLIST: CHIA SCHMITZ

ART DIRECTION: CHIA SCHMITZ

. relo

BILLION PLASTIC BAGSARE USED ANUALLYIN NEW YORK CITY.

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. relo

BILLION PLASTIC BAGSARE USED ANUALLYIN NEW YORK CITY.

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When I am working on a problem,

I never think about beauty.

I only think about how to solve

the problem.

But when I have finished, if the

solution isn't beautiful,

I know it is wrong.'

-Buckminst er Full er

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Mood boards

1. Hair: the death of 549 hairs2. Times square project

HAIRDAYLOSSSHEDCUTNO.1234hairdayloss shed

es $$$$$$$

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HAIRDAYLOSSSHEDCUTNO.1234hairdayloss shed

$$$$$$$%%

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11$$$$$$$%%

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'11s p r i n g

C D E S I G N + M A N A G E M E N T

E M A I LT E L E P H O N E

m s . c h i a . e l i a @ g m a i l . c o m5 6 1.7 9 7. 4 3 2 3c h i a s c h m i t z . c o m

CHIA SCHMITZ

Chia Schmitz Spring 2011 Portfolio

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