Chicks Who Click

Tip: Visit www.desertrose.net/resourcebox for more information on this presentation.

BenefitsWhat are the benefits of social networking?

• Add a human element (you) to your service or product• Engage with customers directly• Get traffic to your website• Create buzz about your brands’ product or service• Create inbound link opportunities• Create brand loyalty and trust• Economical Marketing Tactic

Tip: Don’t just create a social media page, be an active user!

• Increase Sales• Create Brand Awareness• Promote a Product or Service• Generate Leads

Create a PlanDefine the goals & message

• Customer Service• Attract Employees• Gain Customer Feedback• Share Expertise

Tip: Use your social media page to your advantage.

Define the Target Audience

Tip: Customize your page to your target audiences’ needs.

• Who are you targeting?

• What do they want to hear?

• How frequent?

Tip: Leave them wanting more…

• Highlight a product or service

• Provide general information on your company

• Share Information - Links to articles, blogs, etc. that relate to your company, product or service

• Expertise - Share what you know

• A place to share feedback

Define the Message(s)

Tip: Following these rules will give your page credibility.

• Be nice

• Don’t auto message

• Use moderation

• Don’t direct sell

• Be responsive

• Share

Rules ofSocial Networking…

• Should there be an oversight committee?

• Should employees disclose or hide their affiliation?

• Can employees participate in social media during company time?

• Are employees allowed to disclose personal company information?

• Do you want your employees to use their personal sites?

Establish Best Practices & Corporate Guidelines

Questions to Ask Yourself

Tip: Most importantly, if you question it, don’t do it.

Designate an employee(s)

• This person is in charge of maintaining & updating all company social networking sites and has full control over what is posted & answered.

• Have staff contribute information to your designated employee.

Who Manages the Account?

Tip: Create a schedule to stay on track.

The Plan

Tip: Decide on a social media strategy first.

The Plan

Tip: Extend your strategy to multiple social media sites.

The Plan

Tip: Feed information from one site throughout all your networks.

Daily: Update status

Daily: Review connections’ statuses & comment on at least one

Twice a Week: Engage in conversations

Weekly: Ask a question to a group

Weekly: Send one referral, ask for one referral

How Much Time Do I Spend On Social Networking?

Tip: Staying active will help increase your connections.

Daily: Re-tweet at least one good idea

Daily: Respond to at least one different person

Daily: Look for relevant conversations

Twice a Week: Review new followers & follow active Tweeters

How Much Time Do I Spend On Social Networking?

Tip: Link shorteners will help condense longer tweets.

Daily: Update status

Daily: Review friends’ status & comment on at least one

Weekly: Become a fan of something, answer a survey

How Much Time do I Spend On Social Networking?

Tip: Group/fan pages are perfect for your business.

Monthly: Review your videos

Monthly: Review your competitors’ videos

When Available: Add video to your blog

How Much Time do I Spend On Social Networking?

Tip: Group/fan pages are perfect for your business.

Daily: Respond to comments

Daily: Write 1-5 comments on other people’s blogs

Monthly: Write at least 2 blog entries

Tip: Keep your blog entries short and to the point.

How Much Time Do I Spend On Social Networking?

Tactics

(I’m on LinkedIn, now what?)

Tip: Visit www.linkedin.com to get started.

Business oriented social networking site used primarily for professional networking. LinkedIn has over 43 million members.

What is LinkedIn for you?

• Manage information that is publicly available about you

• Find and be Found: Get introduced to potential Clients, Partners, Vendors and Prospects

Tactics

(Your Profile - Put Your Best Face Forward)

Tip: Using a professional photo will give you more credibility.

VS.

Tactics (Your Profile)

Tip: A completed profile will help market you and your company.

Add a Headline That Will Draw Attention

Add a Geographic Area You Serve

Build Your Connections

Create a Vanity URL

Tactics

(Your Profile - Summary)

Tip: The more specialties you list, the better chance you have of being found.

Be Creative & Interesting • This is your elevator speech• Sprinkle your summary with search terms

Add Specialties• People search for this

Tactics

(Your Profile - Applications)

Tip: Use applications to boost brand awareness.

Tactics

(Your Profile - Groups)

Tip: Joining groups increases your connections.

Join Groups • Local Networking• Industry Related• Your Customers are In• Your Competitors• You Add/Receive Value

Search People

Borrow Ideas • Peter Newfield • Deb Dib • Barbara Safani • Guy Kawasaki

Tactics

Great Profiles

Tip: When updating your profile, search competitors in your industry.

• Monitor, update and regularly improve your online reputation

• Accept any invitations that make sense

• When collecting business cards at networking events, invite them to connect with you on LinkedIn

• Pre-connect before attending events

• Use InMail vs. eMail

Tactics

What’s Next?

Tip: The more involved you become, the more visibility you’ll gain.

Tactics

What’s Next?

Tip: Keep your profile current to accurately promote yourself.

• Add your LinkedIn public profile URL to your email signature

• Drop into Q&A or Groups and see if you can volunteer answers

• Select 3 people in your network and write them a recommendation with detailed characteristics and specific achievements

• Add any relevant slide decks to the SlideShare application or add books to the Amazon bookshelf

How do we use LinkedIn?

• Grow our contact list

• Position ourselves as experts in the marketing field

• Engage in discussions in both our own and our affiliation's discussions

• Ask questions to gain industry insight/feedback

• Utilize LinkedIn as a communication tool

Success

(I’m on LinkedIn, now what?)

Tip: Push people to your LinkedIn profile.

Case Study: Desert Rose Design

Measure

What & How To Measure

Tactics

(I’m on LinkedIn, now what?)

Tip: Measuring will help you decide what’s working.

Activity• Number of posts in a discussion group

Traffic• Number of people who connect to you

• The number of connections will determine the size of your potential prospect group

Opportunity• Track close ratios from connections made

Tactics

(I’m on Twitter, now what?)

Tip: Visit www.twitter.com to get started.

• Originally created to let friends know what you are up to

• Now it’s about bringing value to others

Tactics

(I’m on Twitter, now what?) Tweet

Communicate and stay connected through the exchange of quick, frequent answers to one very simple question: What are you doing?

Answers (known as tweets) must be under 140 characters in length and can be sent via instant message, mobile texting or the web.

Tip: Posting daily tweets will keep your followers engaged.

Tactics

(I’m on Twitter, now what?)

Tip: Know why you are using Twitter.

What to tweet? How do I bring value to others?

• Instead of answering the question, ask a question.

• Tweet about what others are doing, charitable acts, etc.

• When promoting a blog or link, explain what it offers instead of just listing a URL.

• When you do talk about yourself, make it useful by giving advice, share valuable information or offer incentives.

• Share the human side of your company.

Tactics

(I’m on Twitter, now what?)

Tip: Create a special only for your Twitter followers

Health/Wellness Companies

• Daily/weekly/monthly specials

• Coupons

• Beauty/health tips

• New products/services

Tactics

(I’m on Twitter, now what?)

Tip: Visit http://twitter.com/NaturalHealthEd

Tactics

(I’m on Twitter, now what?)

Tip: Keep people up to date on what you can provide.

Financial Companies

• Current rates

• Financial tips

• Services/plans (Roth IRAs, CDs, bonds, etc.)

• News (i.e., tax credits)

Tactics

(I’m on Twitter, now what?)

Tip: Visit http://twitter.com/timothysykes

Tactics

(I’m on Twitter, now what?)

Tip: Provide your followers with information they can use.

Insurance Companies

• Insurance tips

• Insurance products available

• Links to get a quote

• Medical equipment sources

Tactics

(I’m on Twitter, now what?)

Tip: Include links to direct followers to more information.

Tactics

(I’m on Twitter, now what?)

Tip: Tweet on a regular basis to keep customers engaged.

Restaurant/Retail Companies

• Daily specials

• Current sales

• Coupons/promo codes

• Celebrity visits

• Events

Tactics

(I’m on Twitter, now what?)

Tip: Visit www.twitter.com/N9NESteakhouse

Tactics

(I’m on Twitter, now what?)

Tip: Twitter expands your customer base.

Maggiano’s held a Twitter contest to increase its social media following by offering gift certificates as prizes for a few lucky winners. How has Twitter helped their business?

- Increased followers by thousands- Promote specials & events

“Small businesses typically get more than half of their customers through word of mouth, and Twitter is the digital manifestation of that.”

– Greg Sterling

Case Study: Maggiano’s

Tactics

(I’m on Twitter, now what?)

Tip: Use Twitter measurement tools when applicable.

Measure

• What & How To Measure

• Traffic• Click through rates• Followers

• Activity• Re-tweets• Discussions• Event attendance

• Sales • Promo codes • Coupons • Incentives

Tactics

(I’m on Twitter, now what?)

Tip: Using link shorteners will maximize your tweets.

Helpful Tools

• Twittermeter (twittermeter.com)

• Bit.ly (bit.ly.com)

• Twit pic (twitpic.com)

• Future tweets (futurewwts.com)

• Twitter Grader (twitter.grader.com)

Grader

Twitter for Business

(I’m on Twitter, now what?)

Tip: Visit www.twitter.com/DRDmarketing

• List Services

• Promote Events

• Promote Clients

Tactics

(I’m on Facebook, now what?)

Tip: Visit www.facebook.com to get started.

Originally created for Harvard college students. Now one of the fastest growing Internet sites for both social and business contacts.

Reaches over 200,000,000 people.

Connects: • Friends• Family• Coworkers• Classmates• Neighbors• Existing Customers• Potential Customers

Top 10 Business Benefits

• Visibility & Branding• Viral Marketing• Drive Traffic to Your Website• Manage Your Reputation• Reach Target Audience• Generate Leads• Promotions & Incentives• Customer Retention• Case Studies• Gain Feedback

Tip: Review feedback to see what areas need improvement.

Tactics

(I’m on Facebook, now what?)

Financial Companies

• Grow Your Network

• Promote Services

• Events/Seminars

• Solicit Testimonials

Tip: Search other companies in your industry to see how they’re

using Facebook.

Tactics

(I’m on Facebook, now what?)

Tip: Use all the features of Facebook to build awareness.

Tactics

(I’m on Facebook, now what?)

Insurance Companies

• Events

• Promotions

• Current News

• Solicit Testimonials

Tip: Tying in your services with current news gives credibility to your company.

Tactics

(I’m on Facebook, now what?)

Tip: Allowing customers to post comments on your wall provides testimonials.

Tactics

(I’m on Facebook, now what?)

Restaurant/Retail Companies

• Events

• Provide Specials/Incentives

• Current News

• Solicit Stories/Testimonials

Tip: Post pictures from events on Facebook.

Tactics

(I’m on Facebook, now what?)

Tip: Post a question.

Tactics

(I’m on Facebook, now what?)

Health/Wellness Companies

• Promote services

• Promote upcoming events

• Tips on a healthy lifestyle

• Solicit testimonials

• Promote new technology

• Promote incentives/offers

Tip: Engage the community to take an action.

Tactics

(I’m on Facebook, now what?)

Tip: Post openings to fill your schedule.

Tactics

(I’m on Facebook, now what?) Case Study: Dustin Meyer Photography

How does Dustin Meyer Photography use Facebook?

• Sends gift cards on birthdays• Displays portraits / photos taken• Posts wedding & engagement video montages• Posts fees for services to qualify leads

Results• 100% of his senior portrait clientele is from Facebook• No need for direct mailers or search ads for business

Tip: Facebook may reduce your expenditure on other advertising.

Tactics

(I’m on Facebook, now what?)

Tip: Post pictures/information your viewers are interested in.

Tactics

(I’m on Facebook, now what?)

Tip: Use Google Analytics to help measure.

Measure

• What & How To Measure

• Activity• Event attendance

• Wall posts/discussions• Redistribution of your

content• Customers

• Traffic• click-through rates • Join group/become a

fan

Tactics

(I’m on Facebook, now what?)

Tip: Use Google Analytics to help measure.

Helpful Tools

• Google Analytics

• Facebook Grader

Tactics

(I’m on YouTube, now what?)

Benefits

• Provide tours of your facility

• Provide online demonstrations

• Post commercials

• Highlight events

• “How To” videos

Tip: Visit www.youtube.com to get started.

Tactics

(I’m on YouTube, now what?)

Helpful Tools

TubeMogul/ VidMetrix - Track views /comments/ratings on each individual video

Google - Tag your video with relevant keywords, it will help boost your ranking with search engines.

Link Posts - Broadcast your video through all your social networking sites.

Tip: YouTube has special offers for non-profit organizations.

Tactics

(I’m on YouTube, now what?)

How does Mayhem use YouTube? • Broadcast the fights• Each fight is showcased as its own individual clip• Provides video blog posts from fighters/employees• Embed the videos on their website through YouTube

How has You Tube and social media helped their business?• Increased ticket sales• Provides previews to customers of what to expect

Case Study: Mayhem Promotions

Tip: Visit www.mayhempromotions.com

Tactics

(I have a blog, now what?)

Benefits

• Get your name out there and market yourself as an expert in your field

• Develop a loyal following of people who religiously read your blog

Tip: Visit www.blogger.com to get started.

Tactics

(I have a blog, now what?)

Helpful Tips

Central Hub - Use it as your central depository and then feed it through your other social networking sites.

AideRSS - Enter a feed URL for statistics about the frequency of your blog postings within other social networking sites.

Tip: Use RSS feeds to help redistribute your content.

Tactics

(I have a blog, now what?)

How do professional women use a blog?

• Share expertise in certain fields• Share feedback on certain products• Provide links or book titles for readers to find more information on topics• Answer questions

Case Study: Professional Women Bloggers

Tip: Push your blog content through your other social media sites.

What’s the Takeaway?

What is the Next Step?1. Create a Manageable Plan

• Social media management takes time • Build your network

2. Connect with DPWN on LinkedIn, Facebook and Twitter

3. Join the conversation • Who, what, when, how can you help?

4. Measure those results • Fine-tune plans as needed

Tip: Use networking events to gain followers, connections or fans.

Questions?

Thank You DPWN!