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Choose your destination.
MPI will help you get there.
Continuous Improvement
= Best Practices
Voice Visuals Strategy
Services
• Create print/digital
communication tools
• Promote programs,
events and
opportunities
• Support a variety of
internal and external
communications
• Provide photography
• Help with website
needs
• Assist with apparel
and promotional items
• Maintain social media
• Develop creative
solutions – just ask!
But first
Strategy
• What exactly are you trying to
accomplish?
• Intake meetings help clarify:• Goal
• Audience
• Message
• Tools
• Timing
Writing
• Is different than academic writing
• Is strengthened by the Feature, Function,
Benefit strategy
• Aims for a specific voice
• Is consistent across the organization
Apparel and Merchandise
• Coordinate with preferred providers
• Facilitate custom requests
• Assist clubs and organizations
• True Blue Tuesdays
Social Media
Consistent and Intentional
Design
• Use the professional-grade tools and
practices
• Align with College branding standards
• Create a unified presence across
tools/platforms and the organization
Ready-to-go Tools
• Upgrades underway to the MPI website
– On-brand templates
– HCC images
– Institutional logos
• Make-and-take sessions later this fall
News and Public Information
• Provide content for media outlets
• Respond to media requests
• Inform internally
Government
• Stay informed on issues
• Share updates
• Arrange campus visits
MPI Requests
• myHeartland
• Call 268-8164 or jeanette.kavanaugh @heartland.edu
The MPI Team
Amy Humphreys
Director of Marketing
Anjanel Folkens
Assoc. Director of
Creative Design
Services
Becky Gropp
Assoc. Director of
Public Information
Raegan Rinchiuso
Coordinator
of Marketing
Jeanette Kavanaugh
Production AssistantAudrey Stickrod
Coordinator of
Photography and
Graphic Designer
Sean McCullough
Digital and Graphic
Designer
Robert Vassallo
Design Intern
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