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© 2012 IBM Corporationconnect.sika.com:
Christian Frey; Zürich; 30.10.2012
An internal network @ Sika based on IBM connections
About Sika
• Sika AG, located in Baar, Switzerland, is a globally
active specialty chemicals company. Sika supplies
the building and construction industry as well as
manufacturing.
• Sika is a leader in processing materials used in
sealing, bonding, damping, reinforcing and protecting
load-bearing structures.
Sika's product lines feature high-quality concrete
admixtures, specialty mortars, sealants and
adhesives, damping and reinforcing materials,
structural strengthening systems, industrial flooring
as well as roofing and waterproofing systems.
• Worldwide presence in 76 countries
• Sika generates annual sales of CHF 4.5 billion and
has 15 300 employees (2011)
People development at Sika
One and a half year ago1..
Problems: External solution, not secure
Copyright issue!
However: There is a need in our organization for such solutions!
Do you know the colleagues within Sika in other business units,
functions and countries who have similar information problems on
common interests?
I do not know yet, just joined SIKA for several months
I know only my colleagues at SIKA UK
I have serious problems finding people in the complex Sika structure. Any help would be gratefully received.
Not really
I only know the corporate marketing group: Uwe, Rene, and Ralf and my counterpart at Sika Canada
Vision and roadmap of eCollaboration @ Sika
• Telephone
• Calendar
• ToDos
• Instant Messaging
• Presence Awareness
• DMS
• PM-Tools
• Desktop Sharing
• Whiteboards
• Team Places
• Blogs
• Wikis
• Communities
• Knowledge
Databases
• Social Bookmarking
• Social Networking
• Tag Clouds
Sika until
2012
Sika
2012ff.
Sika
until
2005
Presentation / Integration (Portal)
Intranet – Planned System landscape
Application
Integration
Lotus
Applications
Others
Misc. Applications
BI
SAP BI / Cognos /
Hyperion etc.
ERP
SAP / Axapta
Collaboration /
Communication
Mail, Instant
messaging
Others
Misc. Applications
Communities Teams, Projects,
Special interest
groups
Social media
Wiki / Blog
Publishing
Content
News
Others
Misc. content
Products /
Media /
Documents
Content
Management
System
Infrastructure
SearchFull text, Tags,
Classification, Application
integration
Forms /
Workflow
Single Sign on
Authorization /
Authentication
Traditional Intelligence Portal never really took off
• Served as a (cheap)
depository tool for all
deliverables: But not more
� Decision: Skip intended integration into Intranet (technical issues, too
expensive) and go directly for a Enterprise Social Media tool (CI as a pilot)
• Never really solved the
technical problems
(second log-in, Intranet
Integration, hassle with
downloads)
Why Internal Social Media for Market Intelligence?
Most of the information about the
Competitors/Customers/Industry is
already within the company but we
don't know where.
�Wenn Siemens wüsste was
Siemens weiss
Enables easy feeds of field signals in
the CI process
Current Production of CI/MI newsletters
DB 1
DB 2 DB 3
Problem: One way communication
If we are lucky, 1:1 communication
Social Software ???
Therefore: Call it collaboration tool1
http://sloanreview.mit.edu/feature/what-sells-ceos-on-social-networking/
Without a business case it’s just 1
a Hobby!
What’s in it? Benefits
• Reduces e-mails by transferring
conversation to a common platform
• Facilitates on-line collaboration of
teams and communities
• Increases the value of knowledge
through sharing
• Helps (new) employees to find
internal experts faster
• Enables easy feeds of field signals
into our organization (Faster time to
the Market)
• Provides a familiar working
environment for Generation Web
What does it replace? Cost savings
• Reduction of storage: Mailbox,
dominoserver (backup)
• Reduction of search time
• Elimination of newsletters (one to
one instead of one to many)
• Email handling (read, sort:
delete, store, act)
Essential implementation hurdles
• Reward structure
• Collaboration takes up time
• In the beginning overlapping
effort of email handling and
community tracking
• Generation 40 +?
• Requires a new way of
structuring documents
From hierarchy to keywords to tagging
Our approach: No „traditional” rollout
Success factors
• Top management support, but
freedom to operate more important
than budget!
Success factors
• Top management support, but
freedom to operate more important
than budget!
• Choose community leaders wisely
Butchers should like meat!
• Shift competitive emails in
upcoming month to postings in
blogs and forums
• Abandon of several newsletters:
Feeds of news in the relevant
communities
http://www.hiltl.ch/
Information Feed into communities
Contractor Talk –Flooring
Forum –Flooring Advice
Forum –Zibb –
Findanyfloor –
Diychatroom.
DB 1
DB 2 DB 3
More interactive deliverables
• Shift competitive emails in upcoming
month to postings in blogs and
forums
• Abandon of several newsletters:
Feeds of news in the relevant
communities
• Company profiles as Wikis
Easy access to Competitive information
• Shift competitive emails in
upcoming month to postings in
blogs and forums
• Abandon of several newsletters:
Feeds of news in the relevant
communities
• Company profiles as Wikis
• Presentations from conventions
and competitors will be placed on
connect.sika.com
Success factors
• Top management support, but
freedom to operate more important
than budget!
• Choose community leaders wisely
• Butchers should like meat
• Story Telling
The ROI question1.
30
Success factors
• Top management support, but
freedom to operate more important
than budget!
• Choose community leaders wisely
• Butchers should like meat
• Story Telling
• Internal marketing and Training
Most of the Support is Self-Service
but underestimation of training needs
Success factors
• Top management support, but
freedom to operate more important
than budget!
• Choose community leaders wisely
• Butchers should like meat
• Provide some exclusive content
• Story Telling
• Training and internal marketing
• Don’t leave it to the IT Department !
(Business driven)
1st Hand User Feedback
Timeline and next steps (as of June 12)
• Ramp up to 2’000 users till end of 2012
• Increase Roadshows and Trainings
• Upgrade to connections 4.0
• Final Management Decision (Q4/12)
Timeline and next steps (as of Oct 12)
• Ramp up to 2’000 users till end of 2012
• Increase Roadshows and Trainings
• Upgrade to connections 4.0
• Final Management Decision (Q1/13)
A tool that can help you to combine1.
The advantages of a small
flexible organization and
the advantages of a large
multinational company
In the beginning it may cost you some effort!
http://www.linkedin.com/pub/christian-frey/11/b46/1b
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