CIM Scotland social media strategy

Do you need a social media strategy?

Rene Looper Tuminds Social Media @tuminds CIM Scotland @cim_scotland

Slides available via: bit.ly/

Social media is part of a digital strategy

Thanks to http://www.ghweston.co.uk

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Thanks to http://www.elliance.com

Social media can be useful for any department, not just marketing

See customers more as Ambassadors

Where are you now? Do you know where your business or organisation is being discussed online?

Claim your places

Foursquare location based marketing

Anyone on netmums?

Social media strategy in 4 easy steps

1. Which social media platforms are you going to use?

2. Who is going to manage it?

3. What are you wanting to achieve with social media?

4. How are you going to measure it?

Actions for every platform

❖ Claim ownership

❖ Build campaigns

❖ Add to social media calendar

❖ Create measurable objectives

Totally integrated approach...

Case study CitizenM Hotels Social media strategy

CitizenM Hotels

Tips

❖ Competitor research

❖ Facebook advertising

❖ Hootsuite, Sprout Social, GA, Mention

❖ Measure everything!

❖ Wow customers!

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What is the ROI of a happy customer?

Hope you've found it useful!

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