CIT10 - MARCOM - Agency Brief

#CIT10: _____________

Contents

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Overview: History

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Business Model GenerationThe accessibility of information and customer empowerment have changed competitive landscapes

Traditional business models are proving to be ineffective

Emerging models are misunderstood and unproven.

Fundamental changes to our business models are desperately needed in order to create the next generation of enterprises.

Social Business Design

How do organizations navigate through the social information wave and win?

Organizations need to be more highly distributed, collaborative, and expand

ecosystems.

The next transformation of business will be centered on balancing work, society, and

technology.

Success means intentional creation of dynamic and socially calibrated systems,

processes and culture.

Personal Identity ManagementPersonal success as a common goal

Struggling to find a competitive advantage

How can we manage our virtual identities for personal gain?

Discover the inherit risks of this evolving space

Understand strategies that help maximize benefits from participating in social networks

#CIT10: Concept

#CIT10: Theme

Strategic Objectives

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Strategic Objectives: Boiled Down

Tactical GoalsMedia AwarenessBrand CapitalEngagement

Engagement / Audience

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Level of Engagement

Creative (soft deliverables)

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Branding (hard deliverables)

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Peer Tactics: Disengaged

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Peer Tactics: Engaged

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Professional Tactics: Faculty

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Professional Tactics: Industry

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Day of Tactics

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Goals & Success Metrics

As at November-17-09

Target Actual Delta

Engagement # of people who actually attend200 0 -200

Engagement

participation (# of questions

asked)13 0 -13

Engagement

Highly Engage student

relationships formed (before 10 0 -10

Brand Capital # of Student Guide downloads500 0 -500

Brand Capital # of Twitter followers500 7 -493

Brand Capital # of essay submisssions5 0 -5

Brand Capital #of blog posts50 0 -50

Brand Capital # of hash tag uses1000 0 -1000

Media Awarness credible on-campus stories5 0 -5

Media Awarness credible extrenal stories1 0 -1

Measurement

Creative Inspiration

Creative Inspiration

Creative Inspiration

Creative Guidance: Links to Leverage

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Any questions?

THANK YOU