Citrix NetScaler The Key to the Delivery Centre. 2 © 2008 Citrix Systems, Inc. — All rights...

Citrix NetScalerThe Key to the Delivery CentreCitrix NetScalerThe Key to the Delivery Centre

2© 2008 Citrix Systems, Inc. — All rights reserved

Agenda

How to Manage and Win NetScaler Proof of Concepts

What’s Coming – NetScaler Tech Preview

Selling the Value of NetScaler

Maximizing XenApp Sales with NetScaler

What’s New with NetScalerWhat’s New with NetScaler

4© 2008 Citrix Systems, Inc. — All rights reserved

New Configuration Enhancements

•New GSLB Configuration Wizard

•New EdgeSight for NetScaler Wizard

5© 2008 Citrix Systems, Inc. — All rights reserved

New Body URL Rewrite - What It Does

Application configurations are often dynamic

http://AbCo/finance/default.asp

http://mktg/default.asp

http://OldCo/cgi-bin/...

http://www.abco.com/corpinfo/http://www.abco.com/products/http://www.abco.com/empl/...

6© 2008 Citrix Systems, Inc. — All rights reserved

New Security Features

•Security Wipe on NetScaler (restore to factory defaults)

•XML Security

7© 2008 Citrix Systems, Inc. — All rights reserved

New Load Balancing Enhancements

•Support for RTSP Load Balancing

•NS balances the load across RTSP servers

8© 2008 Citrix Systems, Inc. — All rights reserved

Load Balancing Enhancements

• Jsessionid persistency - Response Rule-based Persistence

• Generic persistence method for any application server, independent of vendor

• Provides rule-based persistence based on backend server responses

9© 2008 Citrix Systems, Inc. — All rights reserved

New Policy Enhancements

• HTTP Callout

• IP Rate Limiting

10© 2008 Citrix Systems, Inc. — All rights reserved

Increased Protocol Support with IPv6 IP

Ip Version 6 IP Version 6

• Now it is supported all the way through to the backend server.

Selling the ValueSelling the Value

12© 2008 Citrix Systems, Inc. — All rights reserved

• Increasingly global workforce

• Constantly need to do more with less

• More and more business on the web

• Performance, availability and security have become critical to the business

Business Challenges

13© 2008 Citrix Systems, Inc. — All rights reserved

Performance

Offload Security

B2C

• World-class L4-L7 load balancing

• Intelligent service health monitoring

• Caching

• Compression

• Connection pooling

• SSL processing

• Access Gateway SSL VPN

• Application firewall

Availability

B2B

Successful Web Application Delivery with NetScaler

P2P

14© 2008 Citrix Systems, Inc. — All rights reserved

10.1

4

5.22

2.04

6.41

1.3

1.1

0.22

0 2 4 6 8 10 12

Oracle Forms

Siebel CRM

SAP

SharePoint

With NetScaler

Without NetScaler

NetScaler Speeds User Application Delivery

Response Time in Seconds

15© 2008 Citrix Systems, Inc. — All rights reserved

Reduce Servers by 60%

Fewer Servers. More Apps.

Before NetScaler

After NetScaler

16© 2008 Citrix Systems, Inc. — All rights reserved

Extensible and Easy to Deploy

High Performance

• 15 Gbps

• Single pass packet processing

• Feature concurrency and scalability

Extensible

• Highly customizable

• Easily add new modules via software

• Rapid innovation

Manageable

• Unified management interface

• Visual policy engine

• Rich reporting toolsApplication Networking Platform

NetScaler Functional Modules

Administration

AppExpertVisual Policy

Builder

UnifiedManagementand Reporting

High Performance Packet Processing and Policy

Evaluation Engine

High Performance Packet Processing and Policy

Evaluation Engine

17© 2008 Citrix Systems, Inc. — All rights reserved

Meets Broad Compliance Requirements

• User and session AAA (authentication, authorization and auditing)

• Control data access and prevent data leaks

• Masks sensitive data (e.g. credit card, social security, bank account #’s)

• Enforce end-to-end encryption from the client to the application

• Built-in PCI-DSS compliance audit report

PCI-DSS

HIPAA

SOX

BASEL II

GLBA

18© 2008 Citrix Systems, Inc. — All rights reserved

NetScaler: Simplify Web Application Delivery

Eliminate application downtime

Increase performance by 5x

Block 100% of web attacks

Improve web server utilization by 60%

Address Web 2.0 and other emerging challenges

Maximizing XenApp Sales with NetScalerMaximizing XenApp Sales with NetScaler

20© 2008 Citrix Systems, Inc. — All rights reserved

Business Opportunity

•Maximize XenApp Sales with NetScaler

•NetScaler increases XenApp scalability, security and availability

•Large untapped opportunity!

21© 2008 Citrix Systems, Inc. — All rights reserved

Create a Highly Available Citrix XenApp Infrastructure

• Load Balancing XenApp Components

• GSLB Provides High Availability Across Multiple Datacenters

• Replacement of Citrix Secure Gateway and Access Gateway

22© 2008 Citrix Systems, Inc. — All rights reserved

Most XenApp Customers Have…

Access Gateway 2000

Web InterfaceServers

XML Brokers

XenApp Farm

ApplicationSilo

Web InterfaceServers

XML Brokers

XenApp Farm

ApplicationSilo

Non-Citrix SSL VPN

OR

Secure Gateway

Web InterfaceServers

XML Brokers

XenApp Farm

ApplicationSilo

OR

23© 2008 Citrix Systems, Inc. — All rights reserved

Current Upgrade Motion

Customer Requirement:• Scalability• Integrated SmartAccess• Client Security

Citrix Solution:Access Gateway Enterprise Pair

Web InterfaceServers

XML Brokers

ApplicationSilo

Sales Opportunity

List Price: $18K

Secure GatewayAccess Gateway Enterprise

XenApp Farm

24© 2008 Citrix Systems, Inc. — All rights reserved

What About High Availability?

Customer Requirement:• Load balance Web Interface

and XML Broker• Load balance servers in DMZ• Consolidate appliances

Citrix Solution:• NetScaler Enterprise Pair• NetScaler Standard Pair

Web InterfaceServers

XML Brokers

ApplicationSilo

Sales Opportunity

List: $80K

DMZ

NetScaler Standard Pair

NetScaler Enterprise Pair

XenApp Farm

25© 2008 Citrix Systems, Inc. — All rights reserved

What About Disaster Recovery?

Sales Opportunity

List: $160K

Web InterfaceServers

XML Brokers ApplicationSilo

Web InterfaceServers

XML Brokers

XenApp Farms

ApplicationSilo

Site A

Site B

NetScaler Enterprise Pair

DMZ

NetScaler Standard Pair

Customer Requirement:• Failover between XenApp

Farms for DR• Global load balancing for efficient traffic distribution

Citrix Solution:• NetScaler Enterprise Pair x 2• NetScaler Standard Pair x 2

NetScaler Enterprise Pair

NetScaler Standard Pair

26© 2008 Citrix Systems, Inc. — All rights reserved

NetScaler Standard Pair

NetScaler Standard Pair

What About Your Web Apps?

Sales Opportunity

List: $250K

Customer Requirement:• App Firewall for PCI-DSS• Prevent data leakage• Application acceleration• App performance monitoring

Citrix Solution:• NetScaler Enterprise Pair x 2• NetScaler Platinum Pair x 2

Web InterfaceServers

XML Brokers ApplicationSilo

Web InterfaceServers

XML Brokers

XenApp Farms

ApplicationSilo

Site A

Site B

NetScaler Enterprise Pair

DMZ

NetScaler Platinum Pair

NetScaler Enterprise Pair

NetScaler Platinum Pair

27© 2008 Citrix Systems, Inc. — All rights reserved

Access Gateway EnterpriseLoad Balancer

Global Server Load Balancer

LoadBalancer

Global Server Load

BalancerVPN

Local Load Balancing

•Web Interface servers

•XML Broker servers

Secure Remote Access

•Access Gateway SSL VPN

•Policy-based access control

Business Continuity

•Failover across XenApp sites

•Global server load balancing

AppSilo

WebInterfaceServers

SharepointOWASAPEtc.

Secure Access, Availability and DR/BC for XenApp

28© 2008 Citrix Systems, Inc. — All rights reserved

NetScaler + XenApp

• NetScaler can be easily leveraged to maximize your XenApp sales and to grow your overall Citrix business

• NetScaler is the only solution in the market that provides SSL VPN, LB, GSLB and more on an integrated, flexible and scalable platform

• Large untapped market opportunity

Manage & WinManage & Win

30© 2008 Citrix Systems, Inc. — All rights reserved

Selling NetScaler in the Trenches

• Win every qualified deal

• Grow your deal size

• Shutdown the competition

• Make more money

•50-75% of new NetScaler customers evaluate before buying

•Highly competitive market

•Demanding customers

•Low tolerance for failure

31© 2008 Citrix Systems, Inc. — All rights reserved

Citrix NetScaler Proof of Concept Process

32© 2008 Citrix Systems, Inc. — All rights reserved

Qualifying an Opportunity

33© 2008 Citrix Systems, Inc. — All rights reserved

Keys to Presenting NetScaler as the Solution

36© 2008 Citrix Systems, Inc. — All rights reserved

Preparing for the Onsite Evaluation

• Test Plan / Decision Criteria Set

• Without definition for success, there will be no success

• Checkbox vs. Performance vs. User Testing

• Confirm target dates for installation, results meeting and potential production cutover

• Spec Out the Right Gear and Edition

• Don’t let customer pick based on assumptions (this is a competitive trap)

• Understand what the competitive models/features you are up against

• Hardware: single vs. HA pair and model based on capacity

• Edition: Based on feature sets to be tested

37© 2008 Citrix Systems, Inc. — All rights reserved

Online Demo – Keys to Success

• Integrated Feature Set

•Ease of Configuration

•Application Expert Policy Engine

38© 2008 Citrix Systems, Inc. — All rights reserved

Onsite Evaluation – Step by Step

•Staging • Test Plan

• Submit Final Order

• Prep Call

•Onsite• Hour 1 - Architecture chalk talk

• Hour 2 - Apply software upgrades

• Hour 3 - Let the customer drive to make

policies

• Hour 4 - Review criteria and

configurations, begin testing

39© 2008 Citrix Systems, Inc. — All rights reserved

Closing the Deal

• Work with customer engineers to get results data

• Onsite meeting with stakeholders to present results

• Demonstrate short term solution and long term platform decision

• Re-iterate Citrix Vision

Ask for the order!