City of Dublin and the Future of Citizen Engagement v2

The City of DublinSocial Media the Web and Future of Citizen Engagement: v2

Bruce Edwards, City of DublinMonday, March 28, 2011

What’s changedin a year?

Oh… Did I forget…

Information is as vital to the healthy functioning of communities as clean air, safe streets, good schools and public health. – Informing Communities,

Sustaining Democracy in the Digital Age

website.

website

• Online Hub– Web updated 24/7

• 2010 Stats– 761,433 Visits– 2,294,681 Pageviews

e-news.

e-News

• e-News from Dublin– Mail Chimp

launch.management.optimization.

launch……………… 50%management……. 40%optimization…….. 10%

twitter.

twitter

• March 2010 = 1,658 followers• March 2011 = 2,682 followers

twitter

• March 2010 = 1,658 followers• March 2011 = 2,671 followers

Tweet on Tuesday, Oct 20, 2009:City of Dublin has been named a Smart21 Community in the Intelligent Community of the Year Awards program

City of Dublin Twitter: 1,327 followers

ReTweet by:

• KimberlyKayler: 296 followers• Tech4Ohio: 318 followers• LiveinColumbus: 75 followers• ColumbusChamber: 1,276 followers• HillardChamber: 566 followers• Sueburness: 972 followers• ConnieRobinson: 155 followers• Twighlightdawn: 40 followers

Using less than 140 characters we reached over 5,025 people in less than 1 hour

twitter

• Follow media outlets• Use to push your news• Engage in conversation

facebook.

facebook

• March 2010 = 1,170 fans• March 2011 = 2,270 likes

facebook

• March 2010 = 1,170 fans• March 2011 = 2,270 likes

facebook

• Engage in conversation• Share photos and videos• Custom page apps

word of mouth,you can’t buy this stuff.

it’s Not always pretty.

how do you manage?

manage

• Set up mobile alerts for both• Respond in a timely manner with the truth

video.

video

• ustream.tv • vimeo.com

future.

2011 Goals for Dublin

• Mobile version of the website• Deployment of Apps• QR codes

We don’t have a choice on whether we do social media, the question is how well we do it.

– Erik QualmanSocial Media Revolution 2

Questions?

Bruce Edwards, City of Dublinbedwards@dublin.oh.us

614.410.4511