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UpdatedAugust2017
ClarkeUniversityApparelGuidelines
Aconsistentidentityacrossallmediumsisessentialtopromotingandmaintainingabrand.Toensurethis,ClarkeUniversityhasestablishedthefollowingstandardsforapparel,definedasanyitemwornbyanindividual(including,butnotlimitedtoshirts,pants,headwear,footwearandouterwear).
EachpieceofapparelproducedforClarkeshouldcomplywiththesestandardsand,withtheexceptionoftheWhitlowCampusStore,mustbeapprovedbytheClarkeUniversityMarketingandCommunicationOfficepriortoproduction.
OfficialApparel
UniversityIdentityOnlyofficialapparelorderedmayusetheClarkeUniversitylogomarkandtypeface,representinginanofficialcapacity.
ThefollowingversionsoftheClarkeUniversityidentityarerecommendedforapparelusage:
Horizontal
Vertical
Thefollowingmayalsobeused,butrequireapprovalfromthemarketingandcommunicationoffice.
Primary
Horizontal1
Wordmark
Requirementsforuse:
1. Theidentitymaybeusedinoneofitssixcolorvariants.Apparelmaynotfeaturetheuniversityidentityofthesamecolor(e.g.navyfabricwithnavyandwhitelogo).Thecolorvariantsareasfollows:
- Navy- Gold- White- Navyandwhite- Goldandwhite- Navyandgold
UpdatedAugust2017
2. Useoftheidentitymaybeplacedonthefollowingmaterialcolors
- Navy- Royalblue- Gold- Yellow- White- Gray- Black- Denim
3. Eachapparelproduct’sfeatures,styleandqualityvary.Itisrecommendedthatyouconsultwiththemarketingandcommunicationofficeonhowtobestreproducetheuniversityidentity,whetherbyembroidery,screenprinting,appliquéorcombination.
4. Forartworkanddesigntobeprovidedtovendors,pleasefilloutthemarketingandcommunicationprojectrequestonlineatwww.clarke.edu/marketing.Pleasebesuretospecifyfiletypeneeded.
AthleticsIdentityThefollowingversionsoftheClarkePrideidentityarerecommendedforapparelusage:
Horizontal
Primary
Thefollowingmayalsobeused,butrequireapprovalfromthemarketingandcommunicationoffice.
Vertical
Vertical2
Wordmark
Lionhead andshield
Lionhead Lion
UpdatedAugust2017
Requirementsforuse:
5. Theidentitymaybeusedinoneofitssixcolorvariants.ApparelmaynotfeaturethePrideidentityofthesamecolor(e.g.navyfabricwithnavyandwhitelogo).Thecolorvariantsareasfollows:
- Navy- Gold- White- Navyandwhite- Goldandwhite- Navyandgold
6. Useoftheidentitymaybeplacedonthefollowingmaterialcolors
- Navy- Royalblue- Gold- Yellow- White- Gray- Black- Denim
7. Eachapparelproduct’sfeatures,styleandqualityvary.ItisrecommendedthatyouconsultwiththemarketingandcommunicationofficeonhowtobestreproducethePrideidentity,whetherbyembroidery,screenprinting,appliquéorcombination.
8. Ifyouneedlogosand/orgraphicstobeprovidedtovendors,pleasefilloutthemarketingandcommunicationprojectrequestformonlineatwww.clarke.edu/marketing.Pleasebesuretospecifyfiletypeneeded.
9. AlloutsidevendorartworkanddesignmustbeapprovedbythedirectorofathleticsbeforesendingtotheClarkemarketingandcommunicationofficeforfinalapproval.Themarketingandcommunicationofficemaybeabletoprovidedesignservicesbyrequest.
Non-OfficialApparel
Non-officialapparelconsistsofanyitemthatdoesnotfeaturetheClarkeUniversitylogomarkandtypefaceandisorderedbyclubs,teamsandorganizations.ItmaydisplaytheClarkeUniversitynameand/ortheClarkePrideidentity.Innon-officialapparel,thePrideidentityisconsideredasubstitutefortheofficialuniversityidentity.
WithoutPrideIdentity
1. Anycolorcombinationfornon-officialapparel(thatdoesnotincludethePrideidentity)maybeusedEXCEPTTHEFOLLOWINGcombinationsofotherlocalcollegesanduniversities:
- Blackandgold- Purple
2. AllartworkanddesignmustbeapprovedbythedirectorofstudentactivitiesbeforesendingtotheClarkemarketingandcommunicationofficeforfinalapproval.Themarketingandcommunicationofficemaybeabletoprovidedesignservicesbyrequest.
UpdatedAugust2017
WithPrideIdentity
Requirementsforuse:
IfthePrideidentityisbeingusedonnon-officialapparel,pleaseseesectionaboveentitled“AthleticsIdentity”
ApprovedVendors
Toensurequality,ClarkeUniversityhaspre-existingrelationshipswithavarietyofvendorswhoprovidematerialsandoftenhavespecialpricingforClarke.Followingarepreferredvendors.Ifyouwouldliketouseanothervendorforapparel,pleasecontactthemarketingandcommunicationofficebeforeyouplaceanorder.
PlaneArtDesigns-3033AsburyRoad,Dubuque-(563)690-2787
AdvanceDesigns-2685KerperBoulevard-(563)557-8229
Whilebothcompaniesofferabroad-rangeofservices,PlaneArtDesignsisrecommendedforscreenprintingandAdvanceDesignsisrecommendedforembroideryandappliqué.
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