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Clothing 2.0 the revolution has started
2001
20011986 2016
CLOTHING EVOLUTION
Nylon waterproof Jacket
Gore-TexJacket
Polar fleece tracking bio metrics
Intelligent clothing
Connected clothing
1965 1978 1983 2013 2017
Clothing 2.0 IS COMING
2015
0.97
2021
24.75
Volume (M units)
Sources: Tractica, 2016, Smart Clothing and Body Sensors
Fitness/Sport
Copyrights: OMSignal
Healthcare Healthcare
Copyrights: OMSignal Copyrights: BioSerenity
fashionHealthcare Healthcare
Copyrights: OMSignal Copyrights: Bioserenity
Personalized
Stylish
Fragile
Uncomfortable
Costly
Unscalable
Affordable
Empowering
Embedded
Take away from yesterday
Phones are Hubsof our community
Clothes need to take care of us
Textile industry has not changed
Clothes need to be smart rather than cheap
If you don’t take resources in IT, you will be out of the race (Mr. Tsai)
Predictive
Data are useful only aggregated
• Ride it adjusting your strategy
keeping your brand DNA.
• Or Fight against it.
Apple
• No need to be the first to get the success
• No need to build the tech inside
Release date: November 10, 2001
IPod
Units sold: 350 million*
Release date: June 29, 2007
Units sold: 6.1 million*
IPhone
• Need to empower the tech with the brand power
• Need to expose clear user benefits/ aesthetics*sources: Wikipedia
Who could be your future competitors, clients
New ways
• To manufacture • To collaborate • To empower, engage your customers
Which talents/organisation do you need
• Athletes
• Product developers
• Designers
• Innovation directors
• Community managers
• Sales team
• Production lines
• QC
• Maintenance
Brand Manufacturer
• Data Experts
• Developers
• Data Experts
• Developers
From Apparel to Analytics: UnderArmour
Owns ¼ of Americans data personal activities
Which digital strategy for my brand
My athleteMy DNA One Techno My POS
• To Identify • To Produce • To Market
Strictly Confidential.
Property of clim8 SAS 2016.
1.67B living in cities or regions
where it freezes 1 month per year.
*Bureau of Labour Statistics CONSUMER EXPENDITURES—2014 http://www.bls.gov/news.release/cesan.nr0.htm
The Cold Hard Facts
01
02 $1,800* average amount American
households spend on clothing each year.
MonitorsSensors monitor your skin temperature
MaintainsThe garment regulates warmth by matching your body’s unique design.
AlwaysComfortable
MachineWashable 50x
Adapts to anyEnvironment,Body Type
A HOT New Product
ActivatesEmbedded heating zonesadjust the skin temperature.
AnalysesOur app responds appropriately to your needs.
INTELLIGENTThermal Clothing
€460MBY 2018
(Currently €105M)
*Statista 2015, ABI Research Wearable
** Strategic Defense Intelligence 2015, The Global Soldier Modernization Market 2015-2025
MILITARYClothing
€1.93B(2015)
SMARTClothing
€4.5B(2018)
OUTDOORClothing
€31.80B(2018)
The Market
2. UNITED
STATES
3.
EUROPE 1. Asia
Our Deployment
JohannaCity Professional
Hates feeling coldas she commutesto work.
Urban
RobbSki Instructor
Hates feeling cold on the ski lift or during moments of inactivity with beginners.
Outdoor
MarcArmy Lieutenant
Hates being cold, as it affects the ability of his troops to focus and survive during missions.
Military
Customer Segments
Partnering only withstrategic brands.
$/kit
B2B SaaS
Providing aggregated user data.
The Business Model
EXPERIENCE AWARENESS ADOPTION• Tell stories and experiences
that resonate with potential users
• Generate interest through word-of-mouth
• Clearly relay benefits for end users & partners
• Attend tradeshows/awards
• Amplify story sharing, testing
• Invite specialized media and key thought leaders (e.g. tech, sport, fashion)
• Crowdfunding campaign to channel purchases
• B2B trade fair
Gaining Traction
Identification & Design Testing & Crowdfunding Launch
Product Launch
Partnership with 2 Brands
Start ConceptDefinition
AcceleratorWioT Labs
Proof of Concept & Patent Crowd testing
1900+ people
Start Production
Dec 2015
Mar 2016
May 2016
Sep 2016
Oct 2016
Jan 2017
Feb 2017
March 2017
The TIMELINE
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