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© 2009 K2 Advisory
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Cloud Computing – enabling more responsive IT
Dr Katy Ring, Director, K2 Advisory
Email: katy.ring@k2advisory.com
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Agenda
What is Cloud Computing?
Cloud Computing: organisational opportunities and
concerns
What does Cloud Computing have to do with CRM?
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What is Cloud Computing?
In Cloud Computing you
log in to the software you
want, which can be hosted
anywhere, for a monthly or
quarterly fee based on
usage
It is the IT industry’s best
effort to provide
organisations with the
solutions required in the
era of the Internet
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So what does Cloud look like in reality?
Public cloud: a cloud infrastructure made available to the general public
Private cloud: operated solely for the use of a single organisation
Community cloud: operated for a specific community that shares infrastructure
Mixed model: traditional on-premise deployment and Cloud deployment
There are four main ways to deploy Cloud computing:
Duck or hare – what do you see?
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Cloud Computing: Organisational opportunities and
concerns
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Cloud computing: scalable, flexible, but is
it easy to use?
Note that respondents were invited to choose more than one option
How readily do you associate the following benefits with Cloud computing?*
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Cloud Computing and FUD
FEAR about the levels of
security achievable in the public
cloud
UNCERTAINTY about integration
issues and exit strategies
DOUBTS about making the
business case for Cloud
deployment
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Cloud and Security
Security: A diminishing fear for adoption of Cloud computing?
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Key Inhibitors for Cloud Services
Regulation — “In the insurance sector the cloud as an application platform is no go until there is
PCI compliance in the cloud.”
— “In the financial services sector you have to know where the data centre is located
to pass FSA regulations and so that limits my interest.”
Existing IT investment — “It only really makes sense to move new application sets to the cloud, it is too
challenging to migrate legacy apps to the cloud.”
— “You might at the point of a system refresh.”
Identifying the right providers — “I don’t think of the traditional IT supplier organisations as being natural providers
of cloud services because they struggle with the commoditisation of traditional
revenue streams and licensing models.”
— “But can you trust vendors to be around for any period of time if their
business is built on free open source code and what happens to your service
if they disappear?”
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Moving from pragmatic to strategic
adoption
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What does Cloud Computing have to do with CRM?
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What has Cloud got to do with CRM?
Enterprises want to improve their sales performance
Harnessing the Internet to improve communication and intelligence is one way to do this
Cloud CRM solutions enable multi-channel interactions and so close the loop between sales and service
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Cloud CRM offers better support to mobile
sales teams
CRM is a front office application that typically needs to be
accessed by a mobile sales force
Interactive online sales tools that can be used on-site with
clients help with engagement and win rates
On-premise solutions may be hindering sales activity
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Key Messages:
Cloud computing is the IT industry’s best effort to provide
the business solutions we need in the era of the Internet
Cloud CRM solutions close the loop between sales and
service which is why organisations should be considering
them in 2011
For more information go to www.k2advisory.com
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