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Presentation to WordPress Bay Area DFoothill meetup.
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Cloud Computing
WordPress Foothill MeetupFebruary 16,2011
John Seyer , The Armada Group
The Armada Group, Proprietary 2
Topics
• The Conversation; Then and Now.• What is “Cloud Computing”.• The Consumer Cloud• The Business Cloud• Outside to In….Challenges facing IT. • Customer centricity. • Discussion .....
The Armada Group, Proprietary 3
The Conversation; “Then and Now”Then, Physical – proximity - limitations
• Storytelling• “the porch”• Newspapers• Magazines• Telephone• Radio/Records/Movies• TV• Talk radio• Early Online - CompuServe• Early Web- aol, geocities
Now, Virtual – no limitations
• Blogs • Communities• “mavens”• “social media”• MySpace• Facebook• Twitter• Sites for mobile devices,
ipads.
The Armada Group, Proprietary 4
What is Cloud Computing
• Workloads no longer physical but virtual. • Elastic - scales to meet demand• Massive Economies of Scale - drive efficiency • Pay as You go - “by the drink” or “per month”• “organized collection of compute, storage,
network resources”.• SaaS, PaaS and IaaS • Public, Private and Hybrid Clouds
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The Consumer Cloud
Ecommerce/ Ad based services
• Yahoo• Google…gmail• eBay• iTunes• Travelocity, Expedia• YouTube• Facebook• Game providers• Twitter
Software-as-a-Service• Turbotax - intuit• Box.net• Mozy• Carbonite• Anti-virus providers
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The Business Cloud
SaaS PaaS IaaSSoftware-as-a-Service Platform-as-Service Infrastructure-as-a-Service
Salesforce.com Force.com Amazon Web ServicesWorkday Azure rackspace-cloudNetSuite EngineYard TerramarkSuccessFactors Heroku OpsourceZoho Zoho AT&T hostingDemandTec CloudBees JoyentOracle OnDemand PHPFog GoGridSAP Bus. By Design BungeeConnect WordPress
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Outside / In : Challenges facing IT
• IT expectation…“better/faster/cheaper”• Apple & eCommerce….“easy to use”• Self-service: software is now “try before you
buy”. • On demand and SaaS: I want it now !• The Amazon Web Services story.• Don’t say NO, ask How ?
The Armada Group, Proprietary 8
Customer Centricity
• Customer acquisition and customer service applications/platforms will merge – “the customer cloud”.
• More data sources from inside and outside the enterprise.
• Customer analytics is even more critical.• Finally, more than a 180 degree customer view.• CMO’s want a digital marketing platform.
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Discussion
• Examples of cloud services.• Examples of cloud architectures.• Social media analytics, near real time ad
networks and “big data”.• Cloud API’s extending capabilities and
replacing OEM.• Managing choice from the tidal wave of new
options.
Appendix…about The Armada Group
John SeyerJohn.seyer@thearmadagroup.com
408.966.5041
The Armada Group, Proprietary 11
How Armada can help
Identify best value with least impact to work-in-progress
Fast TrackAnalysis
2nd opinion or improve current project health
Public, private, bursting, virtualization, consolidation, tools,
testing, process, people
Plan, execute, measure Effective management & continuous improvement
Strategic talent acquisition, training, knowledge transfer
HealthCheck
Solution Design
Implementation Service Management
PostImplementation
Services
The Armada Group, Proprietary 12
Cloud Evaluation Framework• Cloud Characteristics*– Self-Service– Ubiquitous access– Resource Pooling– Rapid Elasticity– Auditability/Metrics
• Typical Requirements– Cost– Time-to-market– Capacity Scaling– Availability
Security
Workload
Architecture
Financial
Risk
Threadedness Batch
Statefulness
Seasonal
Interactive
Latency
Transient
Standardization
AccessPoints
DeploymentMethod
ApplicationCoupling
Availability
IntegrationPoints
OpportunityCost
TargetScenarios
TransitionCosts
Lock-in
Trust
ProviderFailure
Contract Terms
Alignment ofPriorities
BusinessCritical
Operations
JurisdictionTechnical
Design
Regulation
OperationCertification
Privacy
CapacityPlanning
ProblemManagement
Metrics/ Instrumentation
Testing
Speed ofprovisioning
* Adapted from NIST Definition V15
The Armada Group, Proprietary 13
The Armada Group
• Design and implement Smart Infrastructure– IT Operations & Infrastructure– High-traffic web applications
• Measurable outcomes and a clear path forward• Deep industry experience• Significant projects
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