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8/8/2019 CME 103 Innovation Course Sample Materials Alm
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InnovationInnovation
Training Sample MaterialTraining Sample Material
2010 EMM Group
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Business Problem We Are TryingTo SolveBusiness Problem We Are TryingTo Solve
How to get genuine game-changing innovation instead of
incremental renovation
What are the barriers to genuine innovation?
Self-perception (e.g. we are a ________company),We have always done it this way,
Risk-averse culture,
Process is the solution,
Silos-based approach and
Asking customers what they want.
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Principles ofBreak-Through InnovationPrinciples ofBreak-Through Innovation
Innovation - Creative solutions to customer problems and
concerns.
Problem-solution mindset.
Process that does not stifle creativity.
Principles of innovation:
Find customer problems and concerns rather than claimed benefits.
Start at the front-line of your organization.
Stay true to the customers language.
Data-fueled creativity.
Solutions not products.
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InnovationIdeas Turns Insights into Uniqueand
RelevantProducts/Services thatDrive Growth
InnovationIdeas Turns Insights into Uniqueand
RelevantProducts/Services thatDrive Growth
An innovationidea is an actionable
concept for a customer solution:
described in terms of features,benefits and experiences
that meet customers needs
described in a way that helps
technicians anddesign experts to act
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AS/400
AS
/400
IBMIBM
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IBM AS/400IBM AS/400IBM AS/400IBM AS/400
Helps You Spend More Time Managing & Growing Your
Business, Not Managing YourInfrastructure
For small & intermediate-sized companies
Family of easy-to-use, reliable, upgradable computers designedwith all-in-one platform, proven solutions, built-in security
Choose from 1000s of applications that have already beenwritten
Comes with database built-in
99.9% uptime
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IBM AS/400IBM AS/400IBM AS/400IBM AS/400
One ofIBM's Greatest Success Stories
AS/400 became one of world's most popular business computing
systemsWidely installed in large enterprises at department level, in smallcorporations,in government agencies & in almost every industry segment
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IBM RewardIBM RewardIBM RewardIBM Reward
The concept of quality at IBMRochester is linked directly to thecustomer. Detailed features are
crafted by analyzing the needs andexpectations of existing and potentialowners of the computer hardware andsoftware.
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TraditionalProductTraditionalProductDevelopmentDevelopment
Product Features
Market?
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CustomerCustomer--centricInnovationcentricInnovation
Customer Segments
needs/pain points
Product Features
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CocaCoca--Colafridgepack: PackagingInnovationIdeaColafridgepack: PackagingInnovationIdeaCocaCoca--Colafridgepack: PackagingInnovationIdeaColafridgepack: PackagingInnovationIdea
Who
What
Why
Frequent users of sodas at-home
Advanced analytics reveal high cause-and-
effect on consumption behavior of
convenient dispensing in-fridge systems
Fast-paced lifestyle consumers seek product at ideal
temperature forgrab and go refreshment
So What
Problem! Current dispensers not convenient
New solution: 2X12 package is convenient to keep
in the fridge without taking up too much space, and
meets consumers needs.
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Dove:Communications InnovationIdeaDove:Communications InnovationIdeaDove:Communications InnovationIdeaDove:Communications InnovationIdea
Women who seek more beautiful
skin, hair and all-round cleansing
Use multiple skin care products / solutions for
many different grooming occasions and tasks
Classic hierarchy of needs analysis reveals
aspiration of Self-Respect + Inner Harmony
marriage of inner and outer beauty
Problem! Competitors portray an outer beauty that
may be unattainable / not balanced against inner
harmony needs.
New solution: Dove real beauty campaign.
Who
What
Why
So What
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Swiss Bank:Consumer Experience DesignIdeaSwiss Bank:Consumer Experience DesignIdeaSwiss Bank:Consumer Experience DesignIdeaSwiss Bank:Consumer Experience DesignIdea
Swiss consumers who are users orpotential users of consumer credit
Bank offices were very private, discreet and
unobtrusive and offers their were under-utilized
Needs analysis indicated quick and flexible were key
features, so long as trusted and accessible also in place.
Problem! Opportunity to redesign consumerexperience
Solution! Walk-in bank front offices, convenient hours,
easy credit checks, flexible products and loans, total quick
and flexible make-over with sharp rise in market share.
Who
What
Why
So What
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2010 EMM Group
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