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8/8/2019 Coca Cola Fade, Integrate or Transform
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COCA COLA FADE, INTEGRATECOCA COLA FADE, INTEGRATE
OR TRANSFORMOR TRANSFORM
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` Group name:-
` Preeti Thakur - B33
` Manoj -B34
` Vineeth -B36` Dipendita - B38
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` Creative in 1886 by Pemberron in Atlantic
` Largest manufactories marketer & distributor of
non alcoholic beverage.
` Registered as a trade mark in 1887.` First international bottling plant opened in 1906.
` In 2003 rank coca cola first brand in world.
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` Sponsorship:- coca cola has sponsored the
English football league, other major sponsorship
include NASCAR & NBA.
` Chairman & CEO:- Muhtar kent.
` Employees:- 92800
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` Pesticide residues in coca cola.` CSE from April to august, three samples of coca
cola brands from across the city were found
contain pesticide.
` Indian Govt. banned coke & Pepsi product.` 1993, Germany ban on coca cola product in
Belgium & Netherland.
` Coca Cola sources explained that the
contamination was due to defective Co2.
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consumer as a superior beverage experience
Consumer as an opportunity to grow profitthrough the use of finished drink.
Bottles are a trademark enhancement and positive
economic value added.
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` Large population with low per capita income.` 10% population lived in urban areas.
` Competition with other soft drink- Pepsi, Dew.
` Need unique market strategies in urban & rural.
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` Publicity of products in local language.
` Decide to decrease the price of products .
` Plan to investment on advertisement
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` Think local, act local .
` Thanda matlab coca cola( won advertiser of the
year & campaign of the year in 2003 ).
` Convenience the public to buy their products .` Focus on the brand and quality of the product.
` Introduced the 200ml bottle in urban market.
` Concurrently cutting the price in half Rs.5.
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` Due to price strategies close the gap b/w coke &
basic refreshment like soft drink, coffee, lemon
juice etc.
` Due to use different strategies for urban & rural,coke experienced 37% growth.
` due to invest on the publicity 24% growth seen in
urban area.
` By the launch the new product Rs. 5, per capitaconsumption doubled b/w 2001 03.
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` Market accounted for 80% of Indias new coke
drinkers.
` Expected to account 50% of the company sale in2003.
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` Lack of co-ordination/ Loop hole production.
` Lack of super vision.
` Relationship B/w employee & CEO.
` Irresponsible employee.` Lack of power supply.
` Prices too high for the rural people.
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` Coordination should be strong.
` Supervision should be strong.
` Need a good relationship.
` Publicity.` Focus on the prices.
` Focus on the convincing of the costumer.
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