CodellaMarketing.com PeteCodella.com Social Media 101 A presentation for members and friends of...
Preview:
Citation preview
- Slide 1
- CodellaMarketing.com PeteCodella.com Social Media 101 A
presentation for members and friends of Access Development and the
BYU Management Society Salt Lake Chapter by Pete Codella, APR
October 20, 2009
- Slide 2
- CodellaMarketing.com PeteCodella.com My information Pete
Codella, APR (Accredited in Public Relations) President of Codella
Marketing Founder of NewsCactus Pete@CodellaMarketing.com @Codella
801.448.7383 TXT prpete to 50500 for my SMS business card by
Contxts.com
- Slide 3
- CodellaMarketing.com PeteCodella.com Note taking Slides will be
published at... News.CodellaMarketing.com
- Slide 4
- CodellaMarketing.com PeteCodella.com Defining social media Its
about conversation being social Media because it resembles
traditional published content
- Slide 5
- CodellaMarketing.com PeteCodella.com Social media is The same
as: User-generated content (UGC) Consumer-generated media (CGM) New
media, digital media Social interaction through technology
- Slide 6
- CodellaMarketing.com PeteCodella.com Its mainstream
- Slide 7
- CodellaMarketing.com PeteCodella.com The conversations
online
- Slide 8
- CodellaMarketing.com PeteCodella.com History Internet E-mail
Listservs Discussion boards and forums Mobile phones
- Slide 9
- CodellaMarketing.com PeteCodella.com Next Web blogs, known as
blogs the next generation of social media
- Slide 10
- CodellaMarketing.com PeteCodella.com Multimedia sharing Picture
and video sharing sites
- Slide 11
- CodellaMarketing.com PeteCodella.com Social networking Facebook
LinkedIn MySpace Plaxo
- Slide 12
- CodellaMarketing.com PeteCodella.com Blurring lines Personal
vs. professional profile Privacy and brand implications
Communitainment, not entertainment
- Slide 13
- CodellaMarketing.com PeteCodella.com Multiple channel
communication Traditional media versus new media Media gatekeepers
are less important Develop a strategy for each channel
- Slide 14
- CodellaMarketing.com PeteCodella.com Microsites Now a main Web
site is augmented by many more microsites Blog Newsroom YouTube
Facebook Twitter Flickr
- Slide 15
- CodellaMarketing.com PeteCodella.com Web Site Social Media
Newsroom Blog Web strategy
- Slide 16
- CodellaMarketing.com PeteCodella.com Distributed content Main
Site
- Slide 17
- CodellaMarketing.com PeteCodella.com Online strategy What are
your goals and objectives? Use tools to help accomplish goals
- Slide 18
- CodellaMarketing.com PeteCodella.com The age of
enlightenment
- Slide 19
- CodellaMarketing.com PeteCodella.com A revolutionary shift Say
hello to the Internet Press Utilize social media to self-publish
Its about engagement, a multi-way conversation
- Slide 20
- CodellaMarketing.com PeteCodella.com The golden child Social
media has proven to be most effective at search placement Search
placement lingo: search engine optimization search engine marketing
inbound marketing social media optimization
- Slide 21
- CodellaMarketing.com PeteCodella.com Social media tools RSS
(really simple syndication) Blogging and microblogging Online
newsroom Social (virtual) networking Multimedia sharing Wikis
- Slide 22
- CodellaMarketing.com PeteCodella.com Whos your daddy? Your main
Web site is no longer your home page Google Search is
- Slide 23
- CodellaMarketing.com PeteCodella.com The Google Golden
Triangle
- Slide 24
- CodellaMarketing.com PeteCodella.com Eye tracking
- Slide 25
- CodellaMarketing.com PeteCodella.com Search lottery 10 chances
to place in Googles top 10 search results Get as many tickets to
the search lottery as possible
- Slide 26
- CodellaMarketing.com PeteCodella.com Content is king
Copywriting for the Web Think like the person doing the search Have
a strategy for incorporating keywords Use behind-the-scenes
keywords and descriptions
- Slide 27
- CodellaMarketing.com PeteCodella.com Whos driving? We, the
people Think TiVo Empowered consumers 90% dont watch commercials
Its my time, not prime time
- Slide 28
- CodellaMarketing.com PeteCodella.com Syndicate like Oprah Use
Really Simple Syndication (RSS) to distribute your content Publish
niche RSS feeds Newsroom Blog(s) Industry news
- Slide 29
- CodellaMarketing.com PeteCodella.com Internet TV Hulu has grown
from 63 million total streams in April 2008 to 373 million in April
2009
- Slide 30
- CodellaMarketing.com PeteCodella.com Old approach : push
Advertising Direct mail Mass distribution fax, e-mail
- Slide 31
- CodellaMarketing.com PeteCodella.com New approach : pull Really
Simple Syndication (RSS) Blogging and microblogging Discussion
boards, forums, social networks
- Slide 32
- CodellaMarketing.com PeteCodella.com Why social media? Listen
Connect Educate Reassure Interact Its about engagement
- Slide 33
- CodellaMarketing.com PeteCodella.com Peer networks are trusted
78% of consumers trust peer recommendations Only 14% trust
advertisements
- Slide 34
- CodellaMarketing.com PeteCodella.com Virtual drives analog 1
out of 8 couples married in the U.S. in 2008 met via social
media
- Slide 35
- CodellaMarketing.com PeteCodella.com Changing demographics By
2010 Generation Y will outnumber Baby Boomers 96% of them have
joined a social network
- Slide 36
- CodellaMarketing.com PeteCodella.com Media users Years to reach
50 million users: Radio = 38 years TV = 13 years Internet = 4 years
iPod = 3 years Facebook added 100 million users in less than 9
months iPhone applications hit 1 billion in 9 months
- Slide 37
- CodellaMarketing.com PeteCodella.com Blogging for business Be a
thought leader Engage with key constituents Provide commentary,
news and information An unpolished, straightforward and honest
approach
- Slide 38
- CodellaMarketing.com PeteCodella.com Blog features A strategy
for incorporating keywords RSS Social media sharing Links to other
online properties
- Slide 39
- CodellaMarketing.com PeteCodella.com Online newsroom features A
microsite that features your press releases A strategy for
incorporating keywords RSS Social media sharing Links to other
online properties
- Slide 40
- CodellaMarketing.com PeteCodella.com Press release distribution
Send directly to journalists Publish online on your own Use a news
wire service
- Slide 41
- CodellaMarketing.com PeteCodella.com Blogs vs. newsrooms Both
have search benefits keywords and frequency Comment management New
or existing content
- Slide 42
- CodellaMarketing.com PeteCodella.com Social media
foundation
- Slide 43
- CodellaMarketing.com PeteCodella.com Social networking LinkedIn
Facebook MySpace Plaxo Squidoo Second Life
- Slide 44
- CodellaMarketing.com PeteCodella.com CodellaMarketing.com
Redirectnow.com Social networking
- Slide 45
- CodellaMarketing.com PeteCodella.com The power of Facebook Some
Web users home page email, instant messaging, photo and video
sharing 4:39 per user per month (June 2009) adoption increasing at
more than 700% from previous year #1 social network in the
U.S.
- Slide 46
- CodellaMarketing.com PeteCodella.com The power of Facebook More
than 1.5 million pieces of content Web links, news stories, blog
posts, notes, photos, etc. are shared on Facebook daily
- Slide 47
- CodellaMarketing.com PeteCodella.com Facebooks newest
demographic The fastest growing segment on Facebook is 55 to 65
year-old females
- Slide 48
- CodellaMarketing.com PeteCodella.com Country of Facebook If
Facebook were a country it would be the worlds fourth largest,
between the United States and Indonesia
- Slide 49
- CodellaMarketing.com PeteCodella.com Facebook fan pages
- Slide 50
- CodellaMarketing.com PeteCodella.com YouTube for search The
Internets #1 search engine for children #2 search engine worldwide
Search for your keywords then build a campaign to utilize those
searches
- Slide 51
- CodellaMarketing.com PeteCodella.com Multimedia sharing
- Slide 52
- CodellaMarketing.com PeteCodella.com Presentation sharing
- Slide 53
- CodellaMarketing.com PeteCodella.com Whats with Twitter? 1,382%
growth year-over-year as of Feb. 2009 More than 7 million unique
visitors in Feb. 2009 55% of users havent tweeted
- Slide 54
- CodellaMarketing.com PeteCodella.com Twitters following Ashton
Kutcher and Ellen Degeneres have more Twitter followers than the
entire populations of Ireland, Norway and Panama
- Slide 55
- CodellaMarketing.com PeteCodella.com Inbound marketing Twitter
usually drives 25% of traffic to my Web site and blog each month
Use short URL services that provide statistics Bit.ly
Snurl.com
- Slide 56
- CodellaMarketing.com PeteCodella.com Hashtags #smcslc is the
hashtag for the Social Media Club of Salt Lake City Search for
keywords and hashtags
- Slide 57
- CodellaMarketing.com PeteCodella.com Twitter tools
- Slide 58
- CodellaMarketing.com PeteCodella.com Podcasting Any online
broadcast of audio or video Relatively limited competition Power in
multimedia
- Slide 59
- CodellaMarketing.com PeteCodella.com Tagging and bookmarking
Delicious Digg StumbleUpon
- Slide 60
- CodellaMarketing.com PeteCodella.com Third-party sites Fast
Company Squidoo SlideShare
- Slide 61
- CodellaMarketing.com PeteCodella.com Know whats being said
Google alerts RSS feeds for searches on blogs and social media
sites Subscribe to a monitoring service
- Slide 62
- CodellaMarketing.com PeteCodella.com Organizing feeds
- Slide 63
- CodellaMarketing.com PeteCodella.com Crisis situations Social
media fuels the fire informs the masses, unifies opposition happens
fast
- Slide 64
- CodellaMarketing.com PeteCodella.com Dominos Pizza
- Slide 65
- CodellaMarketing.com PeteCodella.com Motrin moms
- Slide 66
- CodellaMarketing.com PeteCodella.com Irans student
revolution
- Slide 67
- CodellaMarketing.com PeteCodella.com The Guardians gag
order
- Slide 68
- CodellaMarketing.com PeteCodella.com How to succeed Act less
like traditional advertisers and more like party planners,
aggregators and content providers
- Slide 69
- CodellaMarketing.com PeteCodella.com Reputation management
Social media exposes you to significant risks, including damage to
a companys reputation You should have an Internet reputation risk
management plan
- Slide 70
- CodellaMarketing.com PeteCodella.com Influence not control You
can influence and counteract how your organization is portrayed in
social media Participate on the same platforms Honestly represent
your best interests
- Slide 71
- CodellaMarketing.com PeteCodella.com Steer, guide,
participate
- Slide 72
- CodellaMarketing.com PeteCodella.com Social media engagement
Elements of a good policy Focus on people and behavior, not tools
Encourage professional behavior Dont say bad things about the
company or its competition Dont engage in sexual harassment Dont
share trade secrets or insider information Dont use curse
words
- Slide 73
- CodellaMarketing.com PeteCodella.com Key takeaways New
technology has forever changed the way we communicate Utilize
social media tools to secure top search placement Embrace your
inner publisher Create and use an Internet reputation risk
management plan
- Slide 74
- CodellaMarketing.com PeteCodella.com Questions Questions,
comments and discussion
- Slide 75
- CodellaMarketing.com PeteCodella.com Three requests Provide
written feedback Check out the NewsCactus online newsroom software
Support the Social Media Club of Salt Lake City smcslc.org
- Slide 76
- CodellaMarketing.com PeteCodella.com My information Pete
Codella, APR (Accredited in Public Relations) President of Codella
Marketing Founder of NewsCactus Pete@CodellaMarketing.com @Codella
801.448.7383 TXT prpete to 50500 for my SMS business card by
Contxts.com