View
6
Download
0
Category
Preview:
Citation preview
Coggin Career Management
Center Overview & Initiatives
Branding Your
Organization On-Campus
Derek A Guffin June 28, 2019
� Summit Overview
� Dean & Director Remarks
� Coggin Staff Introductions
� UNF & CMC Career Initiatives
� Employer Branding on Campus
� Breakout Sessions
� Handshake & Event Registration, Coggin Elite Programs, Starting Internship Programs
� Lunch & Employer Feedback Session
� Q&A, Recruiter Best Practices, Feedback for Coggin Staff
Welcome to the SummitWelcome to the SummitWelcome to the SummitWelcome to the Summit
Coggin Recruitment Which companies have recruited Coggin students the longest?
� 1-2 Years
� > 5 Years
� > 10 Years
� 15 Years +
� Coggin Career Week Launch: Fall & Spring� 45+ Employer Professional Development Sessions
� 350 students in attendance
� Enhanced Coggin faculty and student organization partnerships
� Northwestern Mutual Peer to Career Mentors� Peer to Peer Mentoring; Resume critiques, mock interviews,
internship assistance
� 250 additional 1:1 career appointments
� Career Management Center Activity � Product Rebranding: Fidelity STAR Accelerator and Enterprise
Executive Mentors
� Added over 40 employer accounts via the Osprey Career Fair
� Reformatted CMC website (hired a webmaster & graphic designer)
Director Remarks: 2018Director Remarks: 2018Director Remarks: 2018Director Remarks: 2018----19191919
Director Remarks: 2018Director Remarks: 2018Director Remarks: 2018Director Remarks: 2018----19191919� University Wide
� Career Center Decentralization: Ongoing
� Two Main Career Fairs: Osprey Career Fair & Engineering/Computing Employer Showcase
� Handshake Transition Complete: Summer 2018
� All FL SUS Schools (except UF and FGCU)
Coggin Staff & Roles Coggin Staff & Roles Coggin Staff & Roles Coggin Staff & Roles
� Career Management Center (4)
� Development Office & Coggin
Department Contacts (2)
� Responsibilities & Contact Info:
CMC Webpage unf.edu/coggin/Career_Management_Center/About
Us.aspx
Students: Coggin Undergraduate PopulationStudents: Coggin Undergraduate PopulationStudents: Coggin Undergraduate PopulationStudents: Coggin Undergraduate Population
� Who Are Coggin
Undergraduate Students?
� Majors & Underclassman
� Student Organizations 15-20
� Unique Identifiers � PT Job Student Prevalence: 70%
� ~ ½ College Transfer Students
Majors Students
Marketing 358
Accounting 412
Financial Services 77
Economics 57
Finance 456
International Business 183
Management 850
Transportation & Logistics 181
Grand Total 2610
Freshmen 230 8.8%
Sophomore 414 15.9%
Junior 1001 38.4%
Senior 883 33.8%
Post-Bac 82 3.1%
2610
� S.T.A.R. Program Expansion and/or Career Course� Increase Prestige & Desire to Obtain
� Mentoring Program Expansion� Vertical and Horizontal Models
� Graduate Programs: MBA/MSM/MTL � Resume Books, Placement Focused, Events
� Corporate Development Partners Program� Student Engagement Packages
� Customized for Each Employer
CMC Updates: Three Year GoalsCMC Updates: Three Year GoalsCMC Updates: Three Year GoalsCMC Updates: Three Year Goals
Ending Summer 2021
CMC Updates: 2019CMC Updates: 2019CMC Updates: 2019CMC Updates: 2019----20 Initiatives20 Initiatives20 Initiatives20 Initiatives
� Internship Website: Catering to Employer Internship Needs
� Transportation & Logistics Employer Migration:
� T&L employer management over to CMC (Lynn Brown Retiring Aug 2019)
� STAR Program Overhaul
� Streamlining Employer Hiring Needs
� Specialized Employer Mixers (5)
� Osprey Career Fair enhancements
� Diversity hiring initiatives
� Coggin student club employer coordination
� STAR Program Enhancements� Modernizing, Enhancing, Rebranding
� S.T.A.R. Program + More
� Elevator Pitch, Handshake Profile, CMC
Event, Site Visit, etc..
CMC Updates: 2019CMC Updates: 2019CMC Updates: 2019CMC Updates: 2019----20 Initiatives20 Initiatives20 Initiatives20 Initiatives
OLD NEW
CMC Updates: 2019CMC Updates: 2019CMC Updates: 2019CMC Updates: 2019----20 Initiatives20 Initiatives20 Initiatives20 Initiatives
OLD NEW
Branding Your OrganizationBranding Your OrganizationBranding Your OrganizationBranding Your Organization
Coggin
Coggin Career Week
Employer Site Visits
Executive Mentor Program
C.C.R.C.Mock
Interviews
Student Organization
Visits
Speakers Bureau & Classroom
Visits
Brand Ambassador
Program
� Questions� What Are Your Company Goals?
o Targeted Students
o Hire Now/Pipeline
� Time & Resources Commitments?
� Best Practices� Give Back, Get More
� 2-3 touch points semester Fall & Spring
� Student Brand Ambassador
(former intern)
� Career Week Events September 30 – October 4, 2019
� Osprey Career Fair
� Unique Student Employer Mixers (5 total)
� Employer Led Professional Development Sessions (25+)
o Coffee Chats & Casual Info Sessions
Advanced Employer EngagementAdvanced Employer EngagementAdvanced Employer EngagementAdvanced Employer Engagement
Coggin
Employer Site Visits
Executive Mentor Program
C.C.R.C.Mock
Interviews
Student Organization
Visits
Event Sponsorship
� Mock Interviews Employer Led� Fall & Spring: Students Sign Up
� 3 Hour Time Block (4-5 interviews)
� Professional to Student 1:1 Mentoring� Professionalism, Leadership, Careering
� Meet with Mentor 1-3 Hours Month
� Usually 20-50 Mentors/Mentees Each Semester
� Student Organization Speaking Engagement
� 10-15 Active Student Clubs
� Major Specific & General
o Marketing Association, Osprey Sales
Club
o Women in Business, Delta Sigma Pi
� Employer Site Visits
� Spring 2019: Four Visits (7-15 Students)
� Lunch & Learn, Shadowing
� SS&C Advent, Fidelity, The Energy
Authority, C.H. Robinson
� Event & Program Sponsorships
� Maintain Brand Year Round
� Customized to Company
o Coggin Career Week
o Employer/Student Mixer
o Osprey Career Fair
o Mentor Programs
o Career Readiness Program
� Summit Overview
� Dean & Director Remarks
� Coggin Staff Introductions
� UNF & CMC Career Initiatives
� Employer Branding on Campus
� Breakout Sessions
� Breakout Session Options (repeated 3x)
o Handshake & Event Registration
o Coggin Elite Programs
o Starting Internship Programs
� Lunch & Employer Feedback Session
� Q&A, Recruiter Best Practices, Feedback for Coggin Staff
Thank You!Thank You!Thank You!Thank You!
Questions
Recommended