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Colgate-Palmolive (India) Limited
2
Key Priorities
Drive
Sales
Growth
Maximize
Earnings
Lead to
Win
3 3
Key Priorities
Drive
Sales
Growth
Maximize
Earnings
Lead to
Win
4 4
• Superior Brand Engagement
• Innovation for Growth
• Winning in Emerging REs
• Continue to Strengthen GTM
Drive
Sales
Growth
5 5
• Superior Brand Engagement
• Innovation for Growth
• Winning in Emerging REs
• Continue to Strengthen GTM
Drive
Sales
Growth
6 6
Our Brand Purpose
7 7
Bringing our philosophy to life Bringing our philosophy to life
8
#Championing Optimism through stories
9 9
Celebrating Real Heroes of Optimism
Anand Arnold Wheelchair Olympian
SindhuTai (Maai) Mother to 1400 Orphans
Divyanshu Ganatra Visually Impaired Solo Paraglider
11 11
Maximizing Special Days
12 12
2.4Bn+
1.6Mn+
Celebrating Smile Day
13
A moment of pride
Guinness World Record for
26,382 children brushing
simultaneously at one venue
Most Trusted Oral Care Brand
9 yrs in a row!
Source – ET Brand Equity 16 16
Bought by more & loved more
*v/s Q1 18 **v/s 2018| Source – Kantar HH Panel, IPSOS Brand Track
Colgate Household Penetration – Q1 ’20* Colgate Brand Love – 2019**
+300
bps
+160
bps
17 17
EXTENDING
OUR
PHILOSOPHY
TO
OUR BRANDS
18
Every Day – A fresh start with Maxfresh!
19
20
Winning with Naturals
21
Oral Health Overall Health
Impactful Brand Experience Campaign
Impactful TV
communication
YouTube Takeover
5 Mn engagement
Delighting shoppers
Both offline & online
23
Continued focus on trials
24
Encouraging Results
Impactful Brand Experiences
Awareness
+15% New Triers
9x Penetration
2x
Q1 20 Vs Q1 19 | Source – Kantar HH Panel, IPSOS Brand Track 25
• Superior Brand Engagement
• Innovation for Growth
• Winning in Emerging REs
• Continue to Strengthen GTM
Drive
Sales
Growth
26
New News in India’s #1 Brand
Biggest Revolution in Oral Health in decades
27
Our Best Ever Clinically Superior Technology
Clinical
Studies 23+
25+ Consumer
Tests
10+ Years of
Research
+18,000 PEOPLE PARTICIPATING
28
Building strong teeth with Amino Shakti T
rad
itio
na
l
Appro
ach
Fluoride Arginine
Weakens bad
bacteria
Feeds good
bacteria
4x Strengthening
Power for Teeth
29
Re-launch like never before
Moms Led Digital
3.5 Mn Engagement
500k stores activated with
in-store Communication highlighting
‘Andar se Strong’
30
Black is Back – This time in toothpaste!
31
Focused Premium Opportunity
Focused demand generation through digital
High Impact MT Activation
1 SOM in MT
32
Innovating in new sub-segments
33
Colgate ZigZag
Neem Colgate Superflexi
Charcoal Colgate ZigZag
Charcoal
Bringing Naturals to Toothbrushes
Launching Colgate Bamboo toothbrush
Bamboo Handle
Zero Plastic Packaging
Bamboo Charcoal Infused Bristles
Floss tip bristles
35
Power up your brushing experience!
36
Power up your brushing experience
37
Exotic indulgence like never before Exotic Indulgence like never before
38
Launching Palmolive Hand Sanitizer
99.9% Germ Kill
Cares for your hands
39
• Superior Brand Engagement
• Innovation for Growth
• Winning in Emerging REs
• Continue to Strengthen GTM
Drive
Sales
Growth
40
Winning in Ecom
Dedicated Organization
Distinctive Portfolio Customer Event partnerships
41
Winning in Ecom
2016 2017 2018 2019
7x
Colgate E-commerce Business
Exit
Q1 ‘19
Exit
Q1 ‘20
+200
bps
Colgate E-commerce SOM
Source – Customer scan SOM 42
Winning in Modern Trade
Shopper focused portfolio Demand generation in-store
43
Winning in Modern Trade
2014 2015 2016 2017 2018 2019
1.9x
Q1 ‘18
Q1 ‘20
+160
bps
Colgate Modern Trade Business Colgate Modern Trade SOM
Source – Customer scan SOM 44
• Superior Brand Engagement
• Innovation for Growth
• Winning in Emerging REs
• Continue to Strengthen GTM
Drive
Sales
Growth
45
Winning with our stockists
Colgate-Palmolive voted as
the most preferred
manufacturer by distributor
community
18.3
13.6
8.3
7.7
5.9
5.3
5.3
5.3
4.7
4.1
Colgate
Company A
Company B
Company C
Company D
Company E
Company F
Company G
Company H
Company I
Source – FMCG Ground Report by AIC 46
Winning with Wholesale
47
Leveraging technology to increase productivity
Two-way
Communication Data Dashboards
on the Go
Technology to
support Salesman
Data Modelling & customized
store order recos
48
Ensuring availability during COVID
Leveraging local logistics vendors
Leveraging technology for Contactless
order booking
49
Key Priorities
Drive
Sales
Growth
Maximize
Earnings
Lead to
Win
50
51
Finance Strategy
Sales/Volume
Margin
Non-variable
Overhead
Advertising
Operating Profit
52
Q4 2019-20
Net Sale
1,062.4 Cr
-7.4% 14.6%
204.2 Cr
+3.3%
64.4%
+10 bps 24.7%
Advertising PAT
Gross Margin EBITDA
53
FY 2019-20
Net Sale
4,487.6 Cr
+1.2% 14.0%
816.5 Cr
+5.3%
65%
+20 bps 26.8%
Advertising PAT
Gross Margin EBITDA
54
Net Sales
2,221
2,624
3,084
3,545
3,955 3,838
3,951
4,159
4,432 4,488
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20
10 Yr CAGR 9% Rs. Crores
55
Gross Margin
60.7
60.0 59.5
60.4
62.9
61.5
62.6
64.2 64.8 65.0
56
58
60
62
64
66
2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20
%
56
Advertising
10.2 10.0
11.5
12.5
10.6
11.7
13.0 12.7 12.7
14.0
4.0
6.0
8.0
10.0
12.0
14.0
2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20
%
57
EBITDA
23.3 22.0 21.3
18.7
20.8
24.5 23.9
26.8 27.9
26.8
-
5.0
10.0
15.0
20.0
25.0
30.0
2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20
%
58
NPAT
403 446
497 540 559
581 577
673
776 816
100
200
300
400
500
600
700
800
900
2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20
10 Yr CAGR 7% Rs. Crores
59
EPS
14.8 16.4
18.3 19.8 20.6 21.4 21.2
24.8
28.5 30.0
-
5.0
10.0
15.0
20.0
25.0
30.0
35.0
2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20
10 Yr CAGR 7% %
60
DPS
11 13
14 14 12
10 10
24 23
28
-
5
10
15
20
25
30
2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20
Rs.
Prudent Financial Management
• Proactive Receivables Management
• Supplier payments on time • Vendor finance program to address supplier liquidity
• Inventory coverage addressing flexibility requirement
• Continued sharp focus on costs across all lines
61
Key Priorities
Drive
Sales
Growth
Maximize
Earnings
Lead to
Win
62
Leading to win
Focused commitment on where we can
make the greatest difference
People Performance Planet
63
People – Our response to COVID
Solving for dental emergencies
- dentistsforme.com
Access to the
underprivileged:
● Ration kits
● Oral Health packs
Partnering with Govt on
Suraksha Stores initiative
64
People – Our response to COVID
Warehouse Teams Factory Teams CD Teams
65
People – Providing foundational support
To Provide Foundational Support
to millions of Indians
Bright Smiles Bright Future Campaign
Bringing Oral Health education to children
66
Performance
Reduction of Water Usage in Plants Self generated power @ Sri City
27% of Sanand is Wind Power Sourced Platinum LEED Certification across all sites
67
Planet
Save Water Initiatives - Partnership with Water for People
Women Self Help Group Empowering Children with Education
68
69
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