Collaborative Consumption in the changing labour market

Collaborative Consumption in the changing labour market

Future Hipsters

Where does this story start?

The “Model T” (1908)

The first mass manufactured car

“No man making a good salary will be unable to own one”

Evolution of ConsumptionOwnership Accumulation Substitution

Access todayEconomic Technology Social

We’re moving from a world where we’re organised around ownership to one organised around access to assets

Collaborative consumption“A class of economic arrangements in which participants share access to products or services, rather than having individual ownership”

Idling Capacity + Critical Mass + High Costs

Where is the change?

Transportation Product & Apparel Hospitality Leisure

Shifting Collaborative Values

Collaboration Empowerment Openness

Humanness New Currency Trust between strangers

Where is the change?

Finance Labour Education & Skill Hubs

Finance: Crowd Funding

CAT CAFÉs rock the world…

Business Reinvention

Consumer Proposition

DATA

Task Casual Part-time Full-time Entrepreneurs

Helping you monetise your time

Trade PropositionHelping you grow your business by connecting you with targeted audiences.

Digital Head Hunter Media Suite

Change of business strategy to new growth areas Consumer Proposition to trade deliverables

Labour: Task Economy

Aussies could be making$700m extra income• 9 out of 10 of workers want

to earn extra income in their spare time

• While 35% of Australians work full-time, over 90% want flexibility not 9 to 5

Significant press coverage – changing the game

THE THREAT COMES FROM THE PEOPLECompanies must evolve their business models to avoid becoming disintermediated by customers who connect with each other

This is not a passing trend, this is a work revolution

Thank you