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Communicating ourinternational work
Ulrika Hammar
WHY?
• Increase the knowledge about RFSU internally and externally
• Increase the involvement (to become a member or doner)
• Educate and increase the awarness regarding global issues
• Increase the effect of our advocacy work
WHO?
• Employees, members, board members
• Doners
• Swedish public
• Politicians and other decision makers
WHERE?
Traditional media1542 articles about RFSU were published during
2013
www.rfsu.se1 614 714 unique visitors during 2013, an increase by
32 %!
RFSU:s intranetNumber of visits 2013: 41.460
Number of unique visitors: 2768
Instagram1288 followers
Twitter 4230 followers
Facebook 6290 likes
HOW?
• We visit our partners around the world
• Our partners visit us in Stockholm
• We can make interviews via Skype or e-mail
• We can receive short texts, photos or films from you
• We keep an eye on your most active social media channels
Tips on taking photos
Tips on writing a short text
• Start with a short description of the current situation in the country and for your organisation.
• Be detailed and try to communicate something close to your every day life and work.
• Describe how it smells, sounds, feels to be where you are.
• You don’t need to have a complete story.
Tips on how to film
• Make it short
• If interviewing: Ask three simple questions: (Who are you? What do you think about…? What are you going to do now?)
• Film with the mobile horizontal
• Keep it as still as possible
• Make sure you get a good sound
And of course: Social media is about being social
#sexed @rfsu
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