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Companies & Consultants That Have
Provided Services To Leadnow
From the design of Leadnow’s brand to the development of its donor base, website and video production, surveys and report editing, at least
17 companies and consultants have provided services to Leadnow.
Vivian Krause
September 14, 2016
2
Companies & Consultants That Have Provided
Services To Leadnow
1. Junxion Strategy, Vancouver, BC/India – developed Leadnow’s brand 1
2. Engaging Networks, Washington, D.C.
o promoted Leadnow’s 2011 Vote Social campaign on Twitter 2
o designed Leadnow’s donations page (2012) 3
o supported Leadnow’s Stop Maxim Coal Campaign 4,5
o surveys since 2011 6,7,8,9,10,11
3. Wakatara Digital Industries, Australia – built Leadnow’s original website 12,13,14,15,16
4. StratCom, Vancouver, B.C. – generated of a base of 1,800 monthly donors 17
5. NetChange (formerly Communicopia) – Leadnow’s 2011 Vote Social Campaign 18
6. Ethelo, Vancouver, BC – member surveys since 2011 19,20
7. C Street, Toronto, ON - Leadnow’s VoteTogether website 21
8. Popular Change, Vancouver, BC – unspecified 22
9. O’Connell Creative – video for Vote Together, Vote Better & other campaigns 23,24,25
10. ReImagine PR – Tar Sands Campaign & Every Voter Counts (electoral reform) 26,27
11. Van City Studios – Vote Together website 28
12. Lost Metropolis Films, Toronto, ON – Vote Together video(s) 29
13. Affinity Bridge – unspecified 30
14. Suzanne Perkins – editing & writing 31
15. Gen Why Media, Toronto, ON – ReImagine CBC 32
16. Ryan Baillergeon (Grassriots) - video, brand development, web design 33
17. Stina Brosn – unspecified 34
3
1. Junxion Strategy
In 2010, Junxion Strategy Developed Leadnow’s brand. a
a https://groups.google.com/forum/print/msg/Leadnow-
design/slxaKYLeUbY/Ll176e_8AhoJ?ctz=3314787_84_88_104280_84_446940
4
2. Engaging Networks, Washington, D.C.
Engaging Networks, based in Washington, D.C., promoted Leadnow’s 2011 federal election campaign, via Twitter. b
b https://twitter.com/engagingnetwork/status/56469133574946816
5
Engaging Networks, Washington, D.C. Engaging Networks, based in Washington, D.C., developed Leadnow’s Donations page. c This was done before March 2, 2012.d
c http://www.engagingnetworks.net/sites/default/files/documents/ecf-ignite.pdf d https://www.engagingnetworks.net/us/presentations/three-stories-from-engaging-
networks-clients
6
Engaging Networks, Washington, D.C. Leadnow’s Donations page, created by Engaging Networks, got a response rate of 0.75%, generating $25,133 from 463 new donors (average gift of $54). e
e http://www.engagingnetworks.net/sites/default/files/documents/ecf-ignite.pdf
7
Engaging Networks, Washington, D.C.
Engaging Networks helped Leadnow with its campaign against Maxim Coal,
in Alberta. f
f http://www.engagingnetworks.net/us/case-studies/Leadnow-stopping-maxim-coal
8
3. Daryl Manning, Wakatara Digital Industries, Sydney, Australia
In 2010, Daryl Manning Developed Leadnow’s ‘campaign system,’ he says. g
g https://twitter.com/awws/status/144955167396212736 and
https://twitter.com/awws/status/183766165586325507 and
https://www.linkedin.com/in/daryl-manning-b75295118
9
Daryl Manning, Wakatara Digital Industries, Sydney, Australia
In 2011, Daryl Manning Serviced Leadnow’s web-site, he says. h
h https://twitter.com/awws/status/61140953498525696
https://twitter.com/awws/status/61187129706938368
https://twitter.com/awws/status/51252211774267392
10
4. Strategic Communications (“StratCom”)
Stratcom developed Leadnow’s monthly donor base, consisting of 1,838 donors, the equivalent of 90% of Leadnow’s monthly donors as of October, 2015. i
i http://www.stratcom.ca/wp-
content/uploads/2015/08/03_Stratcom_Leadnow_Case_Study_2015.pdf
11
5. NetChange (formerly Communicopia)
NetChange (formerly Communicopia) co-ordinated Leadnow’s 2011 federal election campaign, Vote Social. j
j https://web.archive.org/web/20110501143930/http://votesocial.ca/about
12
6. Ethelo
Ethelo has conducted surveys for Leadnow since 2011. In fact, Leadnow was
the first client that used one of Ethelo’s survey tools. As shown below, as far back as 2011, Ethelo did survey work for Leadnow that helped to identify
electoral reform as an issue that resonated with Leadnow’s followers.k
k http://ethelo.net/Leadnow-first-ethelo-user/
13
7. Popular Change
Leadnow has been listed as a client of Popular Change, a Victoria-based consulting firm specialized in on-line campaigning. 35 According to its website, Popular Change does: 36,37,38
o Voter/supporter identification
o Strategic area identification
o Audience-specific scripting
o List-building
o Phone polling
o Telephone town halls
o Fundraising
o Campaign & web-site design
o Database hosting & management
What services has Popular Change provided to Leadnow?
How were these services paid for? Tides Canada Foundation, the New Venture Fund, based in Washington, D.C.,
and the Gordon & Betty Moore Foundation have also been listed as clients of Popular Change but none of these organizations runs any publicly visible campaigns. This raises questions about why these U.S. organizations are clients of
Popular Change and who benefits from the services that they pay for. 39
14
Clients of Popular Change
(Web-page Removed) l
l http://popularchange.org/clients as of September 14, 2015
15
8. C Street Campaigns m
C Street developed Leadnow’s website for its Vote Together Campaign.
2014 Or Earlier
m
https://web.archive.org/web/20150225125358/http://nationbuilder.com/amyleaman/Leadn
ow_election_platform
16
C Street Campaigns
Completed Projects From $7,500, $90 - $125/Hour n
n http://nationbuilder.com/cstreet_campaigns
17
C Street Campaigns
“Leadnow had lots of fun working with C Street” o
o https://twitter.com/amarapossian/status/538364448566947841
18
9. O’Connell Creative p,q,r
O’Connell Creative produced video for Leadnow’s Vote Together campaign, for its Vote Better campaign for electoral reform, and for other
campaigns.
p http://oconnellcreative.ca/Leadnow-vote-together/ q http://oconnellcreative.ca/801-2/ r http://oconnellcreative.ca/Leadnow-people-powered-change/
19
10. ReImagine P.R. s
s https://prezi.com/07uquedgv_uq/reimagine-pr-january-2014/
20
ReImagine P.R. t
Reimagine P.R. developed Defend Our Coast (Tar Sands Campaign Against
Pipelines) and “People Power Trumps Pipelines”
t http://reimaginepr.com/brand-stories-we-love-defend-our-climate/
21
ReImagine P.R. u
Reimagine P.R. developed Leadnow’s Every Voter Counts Campaign
u http://reimaginepr.com/every-voter-counts/
22
11. Van City Studios v
Van City Studios designed Leadnow’s website for Vote Better.
v http://www.votebetter.ca
23
12. Lost Metropolis Films w
Lost Metropolis Films developed video for Leadnow.
w https://vimeo.com/86869931
24
13. Affinity Bridge x
x http://affinitybridge.com/clients/Leadnow
25
14. Susana Perkins, Professional Editor y
y http://www.editors.ca/profile/8263/suzanne-purkis
26
15. Gen Why Media z
z http://genwhyme.tumblr.com/post/16797338514/gen-why-media-is-collaborating-with-
Leadnowca-and
27
16. Grassriots aa
Grassriots co-hosted a series of gatherings with Leadnow, called CONNECT,
held February 27 – March, 2014.
aa https://www.facebook.com/events/586343328116486/
28
17. Stina Brown bb
bb https://stinabrown.wordpress.com/clients/
29
Sources 1 https://groups.google.com/forum/print/msg/Leadnow-
design/slxaKYLeUbY/Ll176e_8AhoJ?ctz=3314787_84_88_104280_84_446940 2 https://twitter.com/engagingnetwork/status/56469133574946816 3 http://www.engagingnetworks.net/sites/default/files/documents/ecf-ignite.pdf 4 https://www.engagingnetworks.net/us/case-studies/Leadnow-stopping-maxim-coal 5 https://www.engagingnetworks.net/uk/node/320 6 http://e-activist.com/ea-
campaign/action.handleViewInBrowser.do?ea.campaigner.email=6WLzlU9tHju4tO9F6%2Bhtqt8kD1vd1yNp&broadcastId=26732&templateId=19025 7 http://e-activist.com/ea-
campaign/action.handleViewInBrowser.do?ea.campaigner.email=X5SCUbipGLmEoXCJvFHiOGpyJG
O3btBB&broadcastId=23722&templateId=16602 8 http://e-activist.com/ea-
campaign/action.handleViewInBrowser.do?ea.campaigner.email=bloY5y9DLuy%2BU77223pIEN1IuS9fj
CkkTlYlmsfsFC4=&broadcastId=25791&templateId=18300 9 http://www.e-activist.com/ea-
campaign/action.handleViewInBrowser.do?ea.campaigner.email=mz8qp6lndDPklJqrM59S2x7WW6CiY
lHl&broadcastId=10314&templateId=6449 10 https://www.e-activist.com/ea-
campaign/action.handleViewInBrowser.do?ea.campaigner.email=EmAhkWWOEuHwwRI1hOM84UaF
%2BegVuZ9O&broadcastId=113149&templateId=89898 11 http://e-activist.com/ea-
campaign/action.handleViewInBrowser.do?ea.campaigner.email=WrQ7fAY3ITnJUnCR5yN4tn2ioMt5X
UdpAG5k9hMCgKU=&broadcastId=28695&templateId=20595 12 https://twitter.com/awws/status/144955167396212736 13 https://twitter.com/awws/status/183766165586325507 14 https://www.linkedin.com/in/daryl-manning-b75295118 15 https://twitter.com/awws/status/61140953498525696 16 https://twitter.com/awws/status/51252211774267392 17 http://www.stratcom.ca/about-us/case-studies/Leadnow-ca-case-study/ 18 https://web.archive.org/web/20110501143930/http://votesocial.ca/about 19 http://ethelo.org/Leadnow-first-ethelo-user/ 20 http://ethelo.org/over-1600-Leadnow-members-set-priorities-for-canadas-new-government-on-ethelo/ 21 http://www.cstreet.ca/our_work 22 http://popularchange.org/clients 23 http://oconnellcreative.ca/Leadnow-vote-together/ 24 http://oconnellcreative.ca/801-2/ 25 http://oconnellcreative.ca/Leadnow-people-powered-change/ 26 http://reimaginepr.com/brand-stories-we-love-defend-our-climate/ 27 http://reimaginepr.com/every-voter-counts/ 28 http://www.votebetter.ca 29 https://vimeo.com/86869931 30 http://affinitybridge.com/clients/Leadnow 31 http://www.editors.ca/profile/8263/suzanne-purkis 32 http://genwhymedia.ca/what-we-do/ 33 https://ca.linkedin.com/in/ryanbaillargeon 34 https://stinabrown.wordpress.com/clients/ 35 https://web.archive.org/web/20150302065851/http://www.popularchange.org/npo 36 https://web.archive.org/web/20150302065856/http://www.popularchange.org/consulting 37 http://popularchange.org/services/ 38 https://web.archive.org/web/20150302065851/http://www.popularchange.org/npo 39 https://web.archive.org/web/20150302065851/http://www.popularchange.org/npo
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