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HEAD OFFICEPT. AJ. Sequis LifeSequis Center 6th floorJl. Jendral Sudirman no. 71Jakarta 12190Phone : (021) 5223 123Fax : (021) 5213 579 - 580www.sequislife.com
HEAD OFFICEPT. AJ. Sequis LifeSequis Center 6Jl. Jendral Sudirman no. 71Jakarta 12190Phone : (021) 5223 123
Company Profile
Starting from a small corporation, we are striving to surpass our competitors by providing
highest quality financial products and services to the customers and now becoming one
of the most successful, fastest growing life insurance company in Indonesia. We develop
products and services to meet our customers needs, giving them security, benefit and
peace of mind. Holding the future in our hands, we will continue the journey to build
a better tomorrow to more people across the nation.
For A Better TomorrowLetter from the President
Vision & Mission
Milestones
Values
Achievements
Backup Partners
Product Portfolio
Corporate Social Responsibility
Sequis Financial
Success Story
Dreams & Passion
Network
Table of Contents
04
05
06
08
09
10
12
14
15
20
21
22
4 Sequislife | For A Better Tomorrow Company Profile 5
Nearly seven and half years ago, we dared to face the stringent challenges to acquire New York Life International Corporations stake in PT AJ Sewu New York Life, and in late 2005 we had another opportunity to acquire Met Life Incorporations stake in PT AJ Met Life Sejahtera Indonesia. We are proudly saying that against all odds, our post acquisition track records show smooth transition period.
We have become one of the premiere life insurance companies in Indonesia that garnered many awards, among others as the Best Managed Life Insurance Companies in Indonesia for two consecutive years in 2005 and 2006, also Top 50 Indonesia Corporate Brands in 2010.
Our milestones shall serve as inspiration to move to greater heights-fast growth! We shall not unwind in the time of success and will keep on striding. For us, it is not enough just to have a brilliant strategy, blockbuster products or breakthrough technology. We are striving to reinforce ourselves toward the competitors. Our solid strategy will take us into a quantum leap. In this stage, it is crucial to transform our principles, people and business process.
We create new standard procedures to be implemented locally by adopting and developing global functional process. It is equally important to build bridges across silo within the company, as well as between our company and the market. Lastly, our business growth will be much faster by getting the right talents, help them to engage and build their capabilities. This, of course, has to be supported with collaborative culture. The leaders are expected to give agile and sound decisions, and employees are engaged to deliver our vision and strategy. Only then, we can have a real transformation that will deliver the desired business result.
On behalf of the Board Members. I would like to sincerely thank all our employees, business partners and associates, and especially our valuable clients who have been supportive in making Sequislife and Sequis Financial, stronger and bigger life insurance companies. Let us work hand in hand to strive to have successful journey into the Quantum Transformation phase - A journey to become the Life Insurance companies of choice in Indonesia.
Tatang Widjaja, President Director & CEO
OUR VISION To be the company of choices and market leader in Indonesia
Life Insurance Industry.
Sequislife is consistently striving to be the leading insurance
company with preferred products for family financial planning.
Our strategy calls for further services and the expansion of the
product innovations to continuously provide competitive
financial solutions.
OUR MISSION
To our Customers,
Sequislife will provide: Highest quality products. Innovative and Caring Service.
To our Business Associates and Employees,
Sequislife will provide: Continuously growing career opportunities. On-going professional development. An environment with the best and latest international
management practices.
To our Shareholders,
Sequislife will provide: Attractive returns on investment. Enhanced shareholders value.
To our Indonesian Communities,
Sequislife will commit to: Uphold the highest standards of integrity in
the life insurance industry. Contribute to Nation Building. Provide the best protection for A Better Tomorrow.
VISION & MISSION LETTER FROM THE PRESIDENT
Taking a Quantum Transformation Towards a Better Future.
Expanded its distribution to more than 100 sales offices
across Indonesia.
2009 Acquired its own office building Sequis Center located in
Central Business District.
Recorded growth of asset to more than IDR 5 trillion.
Launched Sequislife Training Academy of Excellence (STAE)
facility, including the newly set up AAJI online test room for
agent licensing.
Adding more policy holders to more than 200,000 people.
2010 Launched new National Service Center as our commitment
to deliver better service and customer experience.
6 Sequislife | For A Better Tomorrow Company Profile 7
For the Best in Each Step.
Sequislife was incorporated more than 25 years
ago under the name of PT Universal Life Indo.
In 1992, it became Sewu New York Life, established
under joint venture agreement with New York Life
(NYL) International Incorporation. Since the very
beginning, the company has shown very strong
commitment in establishing international life
insurance standard for the customers.
In 2003, the company acquired all of the NYL
shares, changed its name to Sequislife and
introduced a new slogan For A Better Tomorrow.
In late 2005, the company acquired Met Life
Indonesia to accommodate its expansive growth
and changed its name to Sequis Financial, a wholly
owned life insurance company by Sequislife.
In July 2009, as part of our long term strategy to
accommodate the companys strong competitive
growth and strong expansion, we have acquired
Sequis Center building, located in the Central
Business District, as the reflection of our strong
commitment for achieving better, faster and higher
level of service.
MILESTONES
1984 Established under PT Universal Life Indo.
1992 Entered into joint venture agreement with New York Life
(NYL) International Incorporation under the name of
Sewu New York Life.
2003 Acquired all of NYL shares and changed name to
Sequislife.
2004 Grew numbers of policy holders to more than 100,000
people.
2005 Acquired Met Life Indonesia to accommodate our expansive
growth and changed its name to Sequis Financial, a wholly
owned life insurance company by Sequislife which is
focusing in Alternative Distribution Channel (Institutional
Business, Bancassurance, Telemarketing).
2007 Achieved total premium income growth to more than
IDR 1 trillion.
1984 20052003 2009 20101992
The Company in Brief : Significant Events
2007 Top 25 Best IT System2009 Top 250 Indonesia Original Brands2010 Top 50 Indonesia Corporate Brands
2009 1st Good Life Insurance2009 3rd Good Life Insurance2010 Best Life Insurance
2002 Very Good Predicate2004 Very Good Predicate2005 Very Good Predicate
2005 Asuransi Jiwa Terbaik2006 Asuransi Jiwa Terbaik
2009 Most Innovative Customer 2005 Mobile Sales (Innovation Award)
We Value Our Customers in Every Way.
It is not about what you know, but what you do
about it that matters in this life. Sequislife is not just
a brand name for us, it carries out our commitments
and strong values.
VALUES
S : Security Financial Strength and Stability
E : Empowerment Sense of Ownership and Accountability
Q : Quest for Knowledge Continuous Learning and Improvement
U : Unity Together Everyone Achieves More
I : Integrity Honest, Open and Trustwothy
S : Service Excellence Beyond Customer Expectation
Our success can be measured through others
acknowledgements. Since our establishment,
Sequislife has obtained Very Good predicate from
Info Bank, awarded as Best Life Insurance by
Business Indonesia, before taking the stage 3rd
Good Life Insurance Company in 2009 as well as
Best Life Insurance Company in 2010 from Media
Asuransi.
Beyond those, Sequislifes innovative vision has
been awarded with Mobile Sales-Innovation Award
from the Indonesia Research & Technology Ministry,
while our brand originality has been acknowledged
by SWA Magazine as the only life insurance
company in Top 250 Indonesia Original Brands
2009 and Top 50 Corporate Brands 2010.
Recognized to Bring Challenges, to Achieve Tomorrow.
8 Sequislife | For A Better Tomorrow Company Profile 9
ACHIEVEMENTS VALUES
2009 3rd Good Life Insurance
2010 Best Life Insurance
2007 Top 25 Best IT System
2009 Top 250 Indonesia Original Brands
2010 Top 50 Indonesia Corporate Brands
2011 Indonesia Original Brand
2005 Asuransi Jiwa Terbaik
2006 Asuransi Jiwa Terbaik
2002 Very Good Predicate
2004 Very Good Predicate
2005 Very Good Predicate
2011 Very Good Predicate
2009 Most Innovative Customer
2005 Mobile Sales (Innovation Award)
2009 Nominator
2010 Bronze Award
2011 MURI
Perusahaan Asuransi Jiwa Lokal
Pertama di Indonesia yang Mengakuisisi
2(Dua) Perusahaan Asuransi Jiwa Asing
Perusahaan asuransi Jiwa Pertama yang
Mengadakan Malam Penghargaan di Luar
Negeri (Australia) dengan Bertemakan
Busana Batik
10 Sequislife | For A Better Tomorrow Company Profile 11
Together, Making Your Dreams Come True.
Sequislife combines a competitive marketing
strategy by providing financial products and best
service as well as providing innovative investment
security guarantees to its customers according to
the international insurance standards. We work with
one of the most credible global investment manager
and several world - class reinsurance companies
that have trusted reputation and are rated excellent.
BACKUP PARTNERS
SchrodersBeing a global asset management company with over 350
portfolio managers, Schroders is proven to be a trusted and
credible investment partner for Sequislife. Throughout our
partnership, we have managed to deliver value to our
customers in the area of asset management with our Unit
Link products.
Munich ReMunich Re is a reinsurance company based in Munich,
Germany. It is one of the worlds leading reinsurer. Munich
Re has around 4,000 clients (insurance companies) in
about 150 countries. It assumes part of the risk covered by
these insurance companies, as well as providing
comprehensive advice on insurance business.
Scor VieSCOR is France's leading reinsurance company and one of
the world's top ten "insurer's insurers." SCOR provides
facultative and treaty reinsurance to property-casualty and
life insurance companies. A global company, with operating
units in the United States, Canada, Germany, the United
Kingdom, Singapore, Japan, Hong Kong, Italy, Bermuda,
and other major countries and cities throughout the world.
Scor Vie is a subsidiary company of SCOR.
BACKUP PARTNERS
12 Sequislife | For A Better Tomorrow Company Profile 13
Sequislife, For Your Life-Style and Peace of Mind
No one knows where the future will lead, but we
are committed to serve and protect you and your
loved ones like there is no tomorrow.
PRODUCT PORTFOLIO
We understand that each and every individuals and institutions
have their own uniqueness, but in the end they have the same
aspirations. They want to have financial protection in the future
and aiming for timeless peace of mind.
Being able to predict the future economic outlook does not give
you a certainty about the future. We are focusing in
understanding the need of each individual and institution, we
participate and commit to be your trusted partner in creating
your life style. Through the good or lean years, there is always
hope for a better tomorrow. We will never stop to grow and
always evolve in being part of your life style in creating a better
future.
Therefore, we ensure that our comprehensive products line up
will be the right solution for any of your financial purposes.
Protection
Investment
Education
Health
Retirement
Dont let a broken heart takes more than it does from your loved
ones. Earn a peace of mind by having life protection. Their future
happiness is part of your todays responsibility.
The best option to accumulate your wealth while protecting your
life. Our comprehensive products will maximize your investment
values and professionally managed by one of the most
acknowledged global fund manager, PT Schroder Investment
Management Indonesia
Embrace the continuously increasing education expenses with
peace of mind by assuring financial certainties for your
childrens education. Their success is in your hand.
When your health is at stake, make sure that you dont have to
deal with your illness and unbearable medical expenses at the
same time. Own a comprehensive medical benefit which offers
as-charged reimbursement, cashless payment and travel
emergency medical assistance facilities.
Sit back and relax, enjoy your long and pleasant retirement time
alongside with secured financial condition after working very
hard for most of your life. Give yourself a pat on your back for
having reliable pension plan. Life is worth living for!
PRODUCT PORTFOLIO
14 Sequislife | For A Better Tomorrow
To continue our journey and consistently strive to accomplish our vision to be a
market leader and the preferred life insurance company in Indonesia,
we introduce Sequis Financial to enhance our commitment in providing
alternative distribution channel.
Sequis Financial
Our Way of Giving Back.To love our country, our nation and our people is
not enough to be said but to be done. We are
creating a symbiotic mutualism between the
companys values and what the Indonesian needs.
Start from building our own consciousness, we are
implementing our corporate social responsibility as
our way to build the nation.
CORPORATE SOCIAL RESPONSIBILITY
Sequis Simpati Goes to Padang
Sequislife built on the initiative to raise fund for our branch and
colleagues in Padang. On January 18th 2010, Sequis Simpati
successfully handed over a total donation of IDR 100 million.
Sequis Simpati in USC-HEPI Golf Charity Tournament
Attended by more than 100 participants, the charity event which
was dedicated for the Padang, Sumatra Barat earthquake
victims successfully raised a total donation of IDR 105 million to
be channeled through Yayasan Kasih Peduli Manusia Indonesia
(YKPMI).
From Sequislife to Aceh & Sumut, WITH LOVE
Sequislife Insurance, in partnership with Habitat for Humanity
Indonesia has given IDR 1 billion to rebuild houses for Tsunami
victims in Aceh. The event was held on October, 24th 2005 at
Sequislifes home office. The company has also given out 40
insurance policies worth @ IDR 50 million for UNICEF
volunteers on that occasion.
Sequislife Reaches Out for Jogjakarta
Sequislife participated in giving donations for the earthquake
victims. The Company gave a special procedure to all policy
holders that are victims of the earthquake. This special
procedure was given to the policy holders in Jogjakarta and
surrounding areas, and is divided into 2 kind of procedures: Sequislife gave a policy loan with 0% interest rate for 1 year No interest will be collected if customer want to activate the
lapse policy
CORPORATE SOCIAL RESPONSIBILITY
16 Sequislife | For A Better Tomorrow Company Profile 17
Born to Be The LeaderTo be a market leader in products and services
and preferred life insurance company in Indonesia,
we introduce Sequis Financial to enhance
alternative distribution channel as a mean to
accommodate our expansive growth.
SEQUIS FINANCIAL
As of 2009, Sequis Financial has been continuously growing its
asset to almost half Trillion rupiah. While the capital has been
growing to almost IDR 200 billion, making Sequis Financial as
No. 1 Best Insurance with equity of IDR 100 - 250 billion
according to Media Asuransi Rating 2010.
SEQUIS FINANCIAL
0
50
100
150
200
98.
48
9 117.
251
121.
632
182.
667
200
6 200
7
200
8
200
9
Total Capital(Indonesian rupiah in billion)
0
100
200
300
400
500
2006 2007 2008 2009
Total Assets(Indonesian rupiah in billion)
381
.563
382
.124
40
8.79
6
357.
342
2006
2007
2008
2009
2010
357,
3
381,
5
382,
1
408,
7
412,
1
100
200
300
400
500
600
700
800
Total Assets(Indonesian rupiah in billion)
50
100
150
200
250
2006
2007 20
08
2009
2010
98,4 1
17,2
121,
6
182,
6 194,
3
Total Capital(Indonesian rupiah in billion)
2011
417,
032011
215,
9
2011
IDR 215 billion, making Sequis Financial as
18 Sequislife | For A Better Tomorrow Company Profile 19
Retain Your Company's Most Valuable Asset
We provide customized insurance products and
services to meet each clients expectation both in
the present and future planning, and help them to
choose the most suitable benefit package.
INSTITUTIONAL BUSINESS
Provide the corporate clients with employee benefit program
and acting as their partner in formulating employee benefit and
retention strategy. Our experts (Institutional Business
Consultant / IBC) will help the clients in creating the most
suitable benefit package for their companies and employees.
Institutional Business Products
Sequis Dana SejahteraFormulate the most beneficial structure for retirement plan
and employers liability insurance under the enactment of
Labor Law No. 13 of 2003 in Defined Benefit plan. Under
Defined Contribution Plan, this product can be utilized as
Employee Saving Plan, or additional benefit to retain the
valuable employees.
Group Term LifeLife protection coverage whereby the company acts as the
Policy holder, while the employees act as the insured party.
Group Personal AccidentA stand alone Accident Death and Disability that has the
flexibility to be attached with funeral expenses, medical
expenses due to accident and double indemnity on public
transportation.
Rider
Total Permanent Disability (TPD) Accident Death or Disability (AD&D), includes Medical
Expenses due to Accident Dread Disease Protection Group Health Insurance
SEQUIS FINANCIAL
20 Sequislife | For A Better Tomorrow Company Profile 21
Partnerships to Deliver Benefits
Two becomes one, engaging banking and
insurance industry into the dynamic duo. While
consumers are evolving to be more demanding and
looking for an easy one stop financial solution, why
not embracing this challenge as well as maximizing
your profit much faster through a mutual
partnership?
BANCASSURANCE
Bancassurance is a partnership between a bank and an
insurance company in combining banking product and
insurance using the banks distribution channel.
The Benefits of Bancassurance Partnership One stop shopping service, where bank customers can buy
insurance products with comprehensive features to meet
their needs. Bring bank and the customers closer by providing innovative
products which will enhance customers loyalty. Improve efficiency and risk diversification by leveraging
technology and distribution network in cross selling products
and services to the customers. Increase bank revenue by generating fee based income
on the sales of insurance products. Improve banks human resources with technical skills, service
orientation and professional qualities enrichment by offering
wider range of products and services to the customers.
Bancassurance Partners We have been partnering with some reputable banks, such as: Bank Niaga Bank Danamon BNI 46 Bank Central Asia Citibank Bank Ekonomi
Bancassurance Products Credit Life Insurance Term Life Insurance Whole Life Insurance Endowment Insurance Unit Link Health Insurance
SEQUIS FINANCIAL
Company Profile 23
Telemarketing Products :
1. Education Insurance (Smart Kids Plan)
2. Accident Insurance (Personal Accident
Income, Accident Cash Back, Personal
Accident Maximum)
3. Life Protection (Protection Cash Back)
4. Health Insurance (Hospital Care Plus)
22 Sequislife | For A Better Tomorrow
TELEMARKETING
Telemarketing channel is a perfect solution for
customers with limited time and distant issue to get
insurance service in an easy way. The products
simplicity makes it convenient for the customers to
purchase their insurance coverage without having to
deal with complicated administrative hassle
(underwriting) and or to go through medical check-
up complexity.
Just by one confirmation call from the customer
(voice recorded confirmation), the purchase is final
and settled.
SEQUIS FINANCIAL
24 Sequislife | For A Better Tomorrow Company Profile 25
Dreams Keep Us Going, Passion Keeps the Fire Burning
To unite the Indonesian citizens for a better
future is our vision. For A Better Tomorrow is our
passion.
Insurance was born from a very simple gesture
which was invented as the act of love and passion.
It is about how to create a better tomorrow for your
family, your loved ones and everything that matters in
this life. You cant avoid problems, but you can be
prepared to overcome them. Its time for the
Indonesian citizens to understand that having
insurance is not a burden but a blessing for their
future.
DREAMS & PASSION
Back then, it was difficult for Indonesian citizens to understand
why life insurance is needed to fulfill their financial purposes. As
time goes by, their idea of building the family future and
protecting the people they love and other things that matters in
life is evolving just like the rest of the world. The forward
thinking Indonesian citizens have started to realize the impor-
tance of having life insurance. Yet, still so many of others are still
where they were before.
We dream that one day, all Indonesian citizens will acknowledge
the importance of having life insurance to help them in building
A Better Tomorrow.
We dream that one day, all Indonesian citizens will proactively
search for insurance instead of unexpectedly being pushed over
the overwhelming proposals and calculation tables.
We dream that one day, all Indonesian citizens will say Thanks
for contacting me to an insurance agent, instead of No, Thank
you.
And when that glorious day comes, we are passionate to hear
them saying I have chosen Sequislife as my partner in building
a Better Tomorrow.
SUCCESS STORY DREAMS & PASSION
Lead to Be The Best.Seeing is believing. A good company will
always maximize its value and minimize its risk. We
believe in mitigating every risk no matter how small it
looks. Only the company with good risk
management will stand up tall in the crowd.
OUR RECORDS
Sequislife has managed to continuously improve its
performance and still consistently going stronger, despite of
tight competition and volatile economic condition in 2008. In
2009, Sequislifes premium income had reached approximately
IDR 1,2 trillion and increased its asset by more than IDR 5,8
trillion. The strong performance has further strengthened the
companys Risk Based Capital (RBC), making the company as
one of the best and biggest insurance company in Indonesia
Total Assets(Indonesian rupiah in billion)
1000
2000
3000
4000
5000
6000
7000
8000
1.65
220
03
3.10
6,1
2005
2.3
09,
320
04
4.6
66,
320
07
4.5
88,
220
08
5.83
3,7
200
9
6.86
020
10 *
8.10
020
11 *
3.74
2,5
200
6
Total Premium(Indonesian rupiah in billion)
500
1000
1500
2000
2500
526,
6
834,
8
1.19
6,3
69
6,3 87
5,0
1.26
5,5
1.18
7,4
1.96
8
2.50
0
2003
2005
200
4
2007 20
08
200
9
2010
*
2011
*
200
6
* Future Projection
2003
2004
2005
2006
2007
2008
2009
2010
1.65
2 2.30
9,3 3.10
6,1
3.74
2,5 4.
666,
3
4.58
8,2 5.83
3,7
6.77
8,6
1000
2000
3000
4000
5000
6000
7000
8000
Total Assets(Indonesian rupiah in billion)
2003 2
004 20
05 2006
2007 20
08
2009 20
10
526,
6 696,
3
834,
8
875,
0
1.19
6,3
1.26
5,5
1.18
7,4 1.46
6,9
500
1000
1500
2000
2500
Total Premium(Indonesian rupiah in billion)
2011
7.41
0,3
1.72
3,3
20111,7 7,4
Bandung
Tasikmalaya
Purwokerto
Yogyakarta
SemarangSalatiga
Solo
Malang
Surabaya
Bali
Mataram
Cirebon
Bekasi
Tangerang
Jakarta
Tegal
Lampung
Palembang
Padang
Medan
Ujung Pandang
Manado
Samarinda
Balikpapan
Pontianak
Tebing Tinggi
Banda Aceh
Pekanbaru
Batam
Tanjung Pinang
Palu
Depok
26 Sequislife | For A Better Tomorrow Company Profile 27
We are Connected to Look After You.Our sales offices are spreading across several strategic areas that ensure smooth distribution of services
around all regions of the archipelago.
We are in 31 Citieswith Over Than 100 Sales Offices,
Ready to Serve You.
National Service Center
Sequis Center - Ground Floor
Jl. Jend. Sudirman no. 71
Jakarta 12190
Phone : (021) 2994 2929
Fax : (021) 5223 260
Email : care@sequislife.com
Regional Service Center
Jakarta
Sequis Plaza - Ground Floor
Jl. Jend. Sudirman kav. 25
Jakarta 12920
Phone : (021) 5290 3375
Fax : (021) 5290 3376
Email : rsc.jakarta@sequislife.com
Bandung
Jl. Pajajaran no. 39, 1st Floor
Bandung 40171
Phone : (022) 420 0018
Fax : (022) 420 0017
Email : carebdg@sequislife.com
Surabaya
Intiland Tower - Ground Floor
Jl. Panglima Sudirman 101-103
Surabaya 60271
Phone : (031) 547 0048
Fax : (031) 547 0049
Email : care.sby@sequislife.com
Medan
Gedung URO (Gd. Citibank) - 3rd Floor
Jl. Imam Bonjol no. 23
Medan 20151
Phone : (061) 450 1580
Fax : (061) 450 1590
Email : caremdn@sequislife.com
Denpasar
Gedung Indovision Lt. 1
Jl. Diponegoro no. 109
Denpasar, Bali
Phone : (0361) 8423531
Fax : (0361) 8423532
NETWORK
: Regional Service Center
: Sales Office
Sequislife Company Profile 01-28Sequislife Company Profile 02-03Sequislife Company Profile 04-05Sequislife Company Profile 06-07Sequislife Company Profile 08-09Sequislife Company Profile 10-11Sequislife Company Profile 12-13Sequislife Company Profile 14-15Sequislife Company Profile 16-17Sequislife Company Profile 18-19Sequislife Company Profile 20-21Sequislife Company Profile 22-23Sequislife Company Profile 24-25Sequislife Company Profile 26-27
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