Conceptual Mapping Enhancing Design Ideation CONCEPTUAL MAPPING IN THE DESIGN of VIRTUAL...

Conceptual Mapping EnhancingDesign Ideation

CONCEPTUAL MAPPING IN THE DESIGN

of

VIRTUAL ARCHITECTUREPL A C E S I N C Y B E R S P A C E

RIVKA OXMAN TECHNION ISRAEL

CASA Symposium - London

introduction

PART I

CONCEPTUALIZING A NEW DESIGN DOMAIN

AN APPROACH TO DESIGN IDEATION

CONCEPT MAPPING

A NETWORK OF CONCEPTUAL ASSOCIATIONS IN DESIGN

THE VIRTUAL AS A DESIGN PROBLEM

introduction

1

CONCEPTUALIZING A NEW DESIGN DOMAIN

AN APPROACH TO DESIGN IDEATION

CONCEPT MAPPING

A NETWORK OF CONCEPTUAL ASSOCIATIONS IN DESIGN

THE VIRTUAL AS A DESIGN PROBLEM

2

CONCEPTUALIZING A NEW DESIGN DOMAIN

AN APPROACH TO DESIGN IDEATION

CONCEPT MAPPING

A NETWORK OF CONCEPTUAL ASSOCIATIONS IN DESIGN

THE VIRTUAL AS A DESIGN PROBLEM

3

CONCEPTUALIZING A NEW DESIGN DOMAIN

AN APPROACH TO DESIGN IDEATION

CONCEPT MAPPING

A NETWORK OF CONCEPTUAL ASSOCIATIONS IN DESIGN

THE VIRTUAL AS A DESIGN PROBLEM

4

CONCEPTUALIZING A NEW DESIGN DOMAIN

AN APPROACH TO KNOWLEDGE ACQUISITION

CONCEPT MAPPING

A NETWORK OF CONCEPTUAL ASSOCIATIONS IN DESIGN

THE VIRTUAL AS A DESIGN PROBLEM

6

1 PROBLEM - CONCEPTUALIZING A NEW DESIGN DOMAIN

LACK OF A THEORETICAL BASISLACK OF CANONICAL EXAMPLESUSE OF PRECEDENTS ANALYSIS

INTRODUCTION

2 AN APPROACH TO DESIGN IDEATION

MAPPING OF CHARACTERISTICS OF THE DESIGN DOMAINA MEDIUM FOR DESIGN IDEATION

SEEKING STRUCTURED MAPPING OF THE KNOWLEDGE DOMAIN

INTRODUCTION

3 CONCEPT MAPPING

CONCEPT MAP REPRESENTS THE ORGANIZATION OF CONCEPTS A SEMANTIC NETWORK STRUCTURE OF NODES AND LINKS TOWARDS A COMPREHENSIVE STRUCTURE OF KNOWLEDGE

INTRODUCTION

4 A NETWORK OF CONCEPTUAL ASSOCIATIONS IN DESIGN

ASSOCIATIONAL NETWORK OF DESIGN IDEAS A COGNITIVE STRUCTURE OF KNOWLEDGE

INTRODUCTION

5 RESEARCH-ORIENTED DESIGN EDUCATION

DESIGN RESEARCH AS DESIGN EDUCATION KNOWLEDGE ACQUISITION AS A LEARNING PROCESS THE COLLABORATIVE ACQUISITION OF KNOWLEDGE

INTRODUCTION

6 THE VIRTUAL AS A DESIGN PROBLEM

VIRTUAL AND REAL – THE CONCEPT OF VERISIMILITUDE VIRTUAL SPACE VS VIRTUAL PLACE

VIRTUAL ARCHITECTURE

INTRODUCTION

theory and method

PART II

conceptualizing a new design domain

DESIGNING VIRTUAL ARCHITECTUREPL A C E S I N C Y B E R S P A C E

VIRTUAL DESIGN CONSTITUTES A NEW CLASS OF DESIGN

THOUGH WE ALREADY HAVE EXPERIENCE WITH VIRTUAL ARCHITECTURAL AND PLACE METAPHORS SUCH AS VIRTUAL MUSEUMS, VIRTUAL SHOPS.

ETC., THERE IS NO YET A THEORETICAL BASIS FOR THE DESIGN OF VIRTUAL ARCHITECTURE

PART II – THEORY AND METHOD

conceptualizing a new design domain

DESIGNING VIRTUAL ARCHITECTUREPL A C E S I N C Y B E R S P A C E

CURRENT APPLICATIONS OF VIRTUAL BUILDINGS ARE BASED ON “INFORMATION ENVIRONMENTS” RATHER THEN ARCHITECTURAL

EXPERIENCE OF PLACE AND PRESENCE

HOW TO CONCEPTUALIZE A NEW DESIGN DOMAIN?

PART II – THEORY AND METHOD

method

DESIGNING VIRTUAL ARCHITECTUREPL A C E S I N C Y B E R S P A C E

MAKING A CONCEPTUAL MAPPING OF ONE CLASS OFVIRTUAL DESIGN IN CYBERSPACE

EMPLOYING THE ICF FORMALISM IN MAKING THE SURVEY, ANALYSIS AND CATEGORIZATION OF RELEVANT PRECEDENTS

PART II – THEORY AND METHOD

the “Issue Concept Form” model

ICF – A VISUAL-TEXTUAL ASSOCIATIONAL FORMALISN IN DESIGN

THE ICF FORMALISM REPRESENTS CHUNKS OF CASE KNOWLEDGE IN DESIGN PRECEDENTS. IT PROVIDES EXPLICIT LINKAGES BETWEEN THE

ISSUE OF A DESIGN PROBLEM, A PARTICULAR SOLUTION CONCEPT AND A RELATED FORM DESCRIPTION

PART II – THEORY AND METHOD

issue issue

concept

concept

concept

forms

precedent

precedent

forms

“Issue Concept Form” CONSTRUCTION OF AN ICF CONCEPTUAL MAP NETWORK

EXPLORATION PROCESS AS DESIGN IDEATION AMONG MULTIPLE PRECEDENTS

selection of relevant precedentsPRECEDENTS ARE SELECTED FOR THE SIGNIFICANT IDEAS THEY PRESENT

RELATIVE TO THE CONCEPTUALIZATION OF THE DOMAINTHE ASSOCIATIONAL METHOD IS APPLIED TO AN ANLYSIS OF PRECEDENTS

FOLLOWING IS A SELECTION OF THE CASE STUDIES

PART II – THEORY AND METHOD

Guggenheim Virtual MuseumVan Gogh Virtual MuseumNY Virtual Stock Exchange

Guggenheim Virtual MuseumA S Y M P T O T E

Van Gogh Virtual MuseumN E W V A N G O G H ‘ S V A N G O G H S

NY Virtual Stock ExchangeA S Y M P T O T E

implementation

PART III

model of the ideation process construction through the analysis of precedents

spatial settingssocial settings

containing a cyber theater and other amenities

GuggenheimVirtual Museum

Van Gogh Virtual Museum

avatars

social awareness of other people in space

settings for complex events

social interaction

ICF - ISSUESP L A C E S I N C Y B E R S P A C E

ISSUE 1

spatial settings

EXPLANATIONSRELATED CONCEPTS

perceiving a space

architecture of liquidity, flux, and mutability

abstracted Reality

dialectic of the real and the virtual

ISSUE 2

social settings

EXPLANATIONSRELATED CONCEPTS

social presence

social interaction with people

social awareness:

traces of other people’s presence

ISSUE 3

functional settings

EXPLANATIONSRELATED CONCEPTS

personalization

adaptation to specific needs

sense of control

interaction with objects

adaptation

ISSUE 4

cultural settings

EXPLANATIONSRELATED CONCEPTS

richness of events

settings for complex events

variety of individual and social experiences

ISSUE 5

temporal settings

EXPLANATIONSRELATED CONCEPTS

navigation related to events in different places, spaces and time

navigation in conceptual space

ICF-CONCEPTSP L A C E S I N C Y B E R - S P A C E

CONCEPT 1

architecture of liquidity, flux, and mutability

RELATED ISSUESEXPLANATIONSPRECEDENTS

architecture that breathes, pulses and

leaps

mediated spatial experience

form is contingent on the interest of

the beholder

Guggenheim Virtual Museum

spatial settings

CONCEPT 2

dialectic of the real and the virtual

RELATED ISSUESEXPLANATIONSFORMS

borrowing metaphors from

precedents

spatial settingsGVM atrium

CONCEPT 3

social interaction with people

RELATED ISSUESEXPLANATIONSFORMS

interacting with others through text

or audio chat

Social settings

CONCEPT 4

social awareness:traces of other people’s presence

RELATED ISSUESEXPLANATIONSFORMS

avatar technology: navigating in space with other people represented by an

arrow

being aware of their presence and traces

social settings

CONCEPT 5

interaction with objects

RELATED ISSUESEXPLANATIONSFORMS

interacting with site-map to assist in

spatial navigation

functional settings

CONCEPT 6

settings for complex events

RELATED ISSUESEXPLANATIONSFORMS

the venues area provides access to

Guggenheim Museums as well as containing a cyber theater and other

amenities

social settings

CONCEPT 7 ***

navigation in information Space

RELATED ISSUESEXPLANATIONSFORMS

architecture of Information

(Information Visualization)

spatial settings

NY Stock Exchange

CONCEPT 8

navigation in conceptual space

RELATED ISSUESEXPLANATIONSFORMS

new kinds of relations between

time and place

temporal settings

Van GoghVirtual Museum

CONCEPT 9

abstracted reality

RELATED ISSUESEXPLANATIONSFORMS

no attempt to imitate ‘perfect’

reality

spatial settings

NY Stock Exchange

ICF-FORMSP L A C E S I N C Y B E R S P A C E

FORMS IN A VIRTUAL PRECEDENT:

Guggenheim Virtual Museum

RELATED CONCEPTSDESCRIPTIONFORMS

dialectic of the real and the virtual

the atrium reference to Frank Lloyd

Wright

the venues area provides an access

to Guggenheim museums around

the world

the galleries area contains space for on-line exhibitions

and artists’ projects

geographical location

settings for complex events

FORMS IN A VIRTUAL PRECEDENT:

New York Virtual Stock Exchange

RELATED CONCEPTSDESCRIPTIONFORMS`

dialectic of the real and the virtual

geographical location

settings for complex events

FORMS IN A VIRTUAL PRECEDENT:

Van Gogh Virtual Museum

RELATED CONCEPTSDESCRIPTIONFORMS

dialectic of the real and the virtual

virtual re-interpretation of real Van Gogh painting

exploring the exhibit with the other

visitors and interact with them through text or audio chat

navigating from the domestic hall space into a mental space

of a painting

social awareness of other people

navigating in conceptual spaces

FORMS IN A VIRTUAL PRECEDENT:

Van Gogh Virtual museum

RELATED CONCEPTSDESCRIPTIONFORMS

interaction with an object

interacting with a site map to assist in

navigation

avatar technology: navigating in space Being aware of their presence and traces

social awareness of other people

navigating in conceptual spaces

FORMS IN A VIRTUAL PRECEDENT:

Van Gogh Virtual museum

RELATED CONCEPTSDESCRIPTIONFORMS

dialectic of the real and the virtual

the virtual painting in the phisycal

representation of the room + 360

degrees representation

model of the ideation process construction through the analysis of precedents

spatial settingssocial settings

containing a cyber theater and other amenities

GuggenheimVirtual Museum

Van Gogh Virtual Museum

avatars

social awareness of other people in space

settings for complex events

social interaction

conclusions

PART IV

CONCEPTUALIZING A NEW DESIGN DOMAIN THROUGH IDEATION

EXPLOITATION OF A COMPUTATIONAL FORMALISM WHICH SUPPORTS THE DEVELOPMENT OF THE RELATIONSHIP BETWEEN FORM

AND INTELLECTUAL CONTENT OF DESIGN

EXEMPLIFIES AN APPROACH TO PRECEDENTS WHICH EMPHASIZES THE CONCEPTUAL CONTENT RATHER THAN SIMPLY THE FORMS

DISCOVERING THE NEW WORLD OF VIRTUAL DESIGN