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confidential 1
Strategies for RFID Success
confidential 2
What is Driving RFID?
3
RFID Market Direction
Convergence around the Electronic Product Code (EPC) as the standard
Wal-Mart's RFID-Using Suppliers to Exceed 100Wal-Mart's RFID-Using Suppliers to Exceed 100
Pilots with eight key suppliersPilots with eight key suppliers
eWeek June 14, 2004
Defence Department will require its suppliers to put RFID tags on shipments by January 2005 to better manage its inventory.
Aviation WeekAviation Week
EPC Pallet and case tagging mandates C Pallet and case tagging mandates
Defining the Gen 2 Standard
4
The Goal is Asset Visibility … Everywhere!
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The Business Benefits
Sales liftslowers
OPEXimproves Supply chain visibility
Fixed RFID reader at dock doors and other “choke point” locations allow automatic scanning…
that drives…Increased accuracy and visibility
Real-time decision making
Supply chain efficiencies (cost DOWN)
Increased responsiveness to customer demand (sales UP )
confidential 6
Where Does RFID Fit?
7
Symbol’s RFID Direction
A fundamental component of Symbol Technologies Cm2 Enterprise Mobility architecture
The next generation of advance data capturecapture
Symbol will be a provider of RFID systems and solutions based on Electronic product code (EPC) technology
c
8
cRFID is an essential component of Cm2
Imaging Laser
scanning Biometrics Voice Sensing
Advance Data Capture
RFID
RFID is a key
data capture technology for the future
Mobile Computing
MC 9000
Readers designed for embedded applications such as printers and hand-helds
Multi-protocol EPC-compliant RFID readers designed to support current and future EPC standards
9
What Does RFID Mean .. To You ?
RFID is not just a project .. Or a compliance problem
It is a fundamental new technology that will be increasingly important in many aspects of your business in coming years
You need integrated solutions .. And a partner ..who understands this, and is building architectures that will handle your needs today .. Tomorrow .. And a decade hence
Why?
10
EPC … Everywhere x10 .. x100 .. x1000x10 .. x100 .. x1000
confidential 11
Standards & Regulations - EPC
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Where Are The Standards?
UHF Generation 2 standard has almost achieved technical consensus – IP issues must still be resolved
Gen 1 – Class 0 or Class 1
13
Radio Regulations around the world
Radio Regulations are most favorable for EPC in the U.S.
Regulatory changes needed to support EPC in Europe (ETSI 302.208), will be finalized this year, supporting un-licensed operation for products, next year
Japan MPHPT conducting tests to open a UHF band by March 2005
China standards and regulations are still a wildcard
confidential 14
Products & Solutions
15
Today – Complete System Solutions
High performance Generation 1 EPC readers and tags
Rugged Generation 1 EPC Handhelds Broad variety of EPC Class 0 tag solutions Prepackaged reading solutions (DC400) Integration into high performance conveyor
systems RFID provided as part of a complete Auto ID
solution, including bar code, wireless, and terminals
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A Broad Solution Reach ….
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Readers and Antennas
AR400 Reader
High Performance Antenna
• Intelligent Network Element• Ethernet: IP Addressable • Multi-Protocol - Class 0/0+, Class 1• Tag Processing • Embedded Network Management• Easier Migration Path• Robust Industrial Design• Gen 2 Upgradeable
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Packaged Solutions = Practical Deployments
Even when technology works it must be practical and cost-effective to deploy
RFID must be integrated with other key technologies that are key in the distribution, retail, and transportation, environments
RFID must scale .. And must be survivable
19
Symbol DC400
CPG & Retailer-class Portal solutionUntil now, the only way to achieve dock door RFID visibility has been to procure individual RFID componentsincorporates the best of breed multi-protocol reader
Plug and play infrastructureEverything you need in one platformAll you have to do is network attach, power attach, remote monitor and achieve Matrics performance
Modular & flexible 2 or 4 antenna design to support 1 or 2 dock doorsLight indicators that can be programmed to alert the disposition of goodsPhoto sensors to time stamp entry and localize direction
Advanced network features increasing flexibility and management
EthernetSNMP & SNTP
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Matrics EPC-Compliant RFID Tags
Plastic Tag Carton Tag
Glass TagConcrete Tag
Plastic Bottle Tag
Generic TagVariety of tags for different materials and applications
21
RFID Tag Products
Class 0 Read Only & Read Write Read Only = Simple and Secure Read Write = Flexible and User
Definable
Product Delivery Options: Custom Conversion Labels Adhesive Inlays Inlays
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Tags – Performance Requirements
Conveyors
High Performance
Dock Door/ Portal Systems
Ap
plicati
on
s
Shelf/ Item Level
Single Dipole Tags
Dual Dipole Tags
“Custom Designs, Maximum Performances”
“Random Orientations, 100 %
Accuracy
“Known Orientations”
“Small Tag, Short Read Ranges”
Performance
confidential 23
Industry Challenges
24
Today’s RFID Challenges
Scale .. Scale .. Scale How does the industry
move quickly from pilots to broad scale rollouts?
How do we jointly build a broad community of RFID competence?
“Hands on the street” Certification and training Packages solutions to reduce deployment
complexity
25
Mission Critical Support
Customer Advocates
Project Managers
Network Consultants
Systems Consultants
Logistics PersonnelCustomer Service Reps
Support Center Specialists
Service Center Technicians
When RFID is an essential element of your business .. It’s essential that your RFID infrastructure is up .. And running
26
Thank You
Questions?
?
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