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A primary factor in inbox placement is content. There are a handful of things to look at that could be impacting deliverability rates, and more specifically, inbox placement.
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THE ROLE OF CONTENTIN YOUR EMAILS.(HOW MESSAGE CONTENT IMPACTS EMAIL DELIVERABILITY)
PRESENTED BY HEATHER SEITZ
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
RULE:A primary factor in whether your email hits the is message content.
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
1. Links in your emails
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
NOTE:This includes link to images in your messages, if you’re using HTML!
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
2. NUMBER OF LINKS
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
3. OVERALL MESSAGE CONTENT
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
4. HTML vs. TEXT
RECAP.THINGS TO
TEST FOR INBOX
PLACEMENT
1. The actual links in your email messages.
2. The number of links in your email messages.
3. Overall message content
4. HTML content and general formatting.
THE ROLE OF CONTENT ININBOX PLACEMENTLearn more about how product launches impact your email delivery: http://www.emaildelivered.com/role-email-content.
Remember to sign up for the FREE Email Delivered Pulse newsletter for email articles, tips, and resources for email marketers. http://emaildelivered.com/subscriptions/pulse-subscription-center.
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
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