Content Customer Context Customization Community Virtual Mentor

•Content •Customer•Context

•Customization•Community

•Virtual Mentor

Content

Content

•Content •Customer•Context

•Customization•Community

•Virtual Mentor

Customer and Context

Customer and Context

Customer and Context

•Content •Customer•Context

•Customization•Community

•Virtual Mentor

Customized: One Stop & Personalized

Customized: One Stop & Personalized

CustomizationCustomization

• Done by the portal software when you authenticate.

• The more it knows about you the better it can do.

• Determines how a portal looks the first time you see it - and every time your cohorts, roles, and functions change.

• Customizes differently for desktops, laptops, palmtops, net appliances, i-watches, etc.

Howard Strauss, Princeton University

DesktopDesktop

• Replaces your desktop.

• Hides your operation system.

• Access to files, data, applications, the web, e-mail, chat, LAN’s, WAN’s, and everything you commonly access from your computer.

Howard Strauss, Princeton University

Customized: One Stop & Personalized

PersonalizationPersonalization

Lets you change the portal for the way you work

• Subscribe/unsubscribe to channels and alerts

• Set application parameters - reports and report parameters, cities, stocks, dates, e-mail and chat defaults

• Format portal page - colors, fonts, columns,...

• Create/edit profiles

• add/remove links

Howard Strauss, Princeton University

Customized: One Stop & Personalized

Customized: One Stop & Personalized

AdaptationAdaptation

Knows your schedule and workflow. For a manager during salary revies, e.g.,

• Warns you early about them.

• Gives you access to last year’s reviews, salaries, etc. and this year’s guidelines and apps.

• Lets you schedule employee review meetins

• Finalizes, checks and submits your recommendation.

• Goes away until you need it again next year.

Saves common things you do

Howard Strauss, Princeton University

Customized: One Stop & Personalized

Community

•Content •Customer•Context

•Customization•Community

•Virtual Mentor

• Process Orientation• Decision Making Guide• Personalized Recommendations• Interactive Communications• Enhanced Community• Personal Virtual Tour Guide

Process Orientation

Process Orientation

Process Orientation

Process Orientation

Decision Making Guide

Decision Making Guide

Decision Making Guide

Decision Making Guide

Decision Making Guide

Decision Making Guide

Decision Making Guide

Decision Making Guide

PersonalizedRecommendations

InteractiveCommunications

Enhanced Community

Enhanced Community

Enhanced Community

Personal Virtual Tour Guide:Live Chat

Personal Virtual Tour Guide:Live Chat

Personal Virtual Tour Guide:Live Chat

Personal Virtual Tour Guide:Live Chat

• Process Orientation• Decision Making Guide• Personalized Recommendations• Interactive Communications• Enhanced Community• Personal Virtual Tour Guide

Types of PortalsTypes of Portals

• Excite, Net Center, MSN, etc., also called mega portals

• Shopping, news, stocks, weather, ...(everything any person would like to do on the web)

• Everyone sees the same web page initially

• Personalization allowed - often saved in cookies

• No access to university or corporate data

Howard Strauss, Princeton University

Horizontal VS Vertical

• University/corporate and user specific

• Authentication required

• Single sign-on

• Personalization and customization

• Initial web page is different for different cohorts (student, faculty, staff,...) and roles (manager, senior, programmer, librarian,...)

Why Have a Vertical Portal?Why Have a Vertical Portal?

A Single Portal With Single Sign-on Should Be Your Goal

Howard Strauss, Princeton University

User CentricUser Centric

• Gives you just the data, applications, web pages, tools, etc. that you need.

• It knows your cohorts and roles - and you - and adjusts to match.

• It changes whenever you change.

• Your personal view of the world wide web, not some institution’s view.

Howard Strauss, Princeton University

EfficientEfficient

• Most of what you need is on the first page. No more searching for things that are hard to find.

• Don’t add another bookmark to get the 1% of a web page you need. Add the info to a portal channel and have it all the time.

• Work the way you want. Personalize.

• Single sign-on.

Howard Strauss, Princeton University

Efficient for the UniversityEfficient for the University

Special cohorts get special treatment

• Alums see just the stuff they need to - not a general home page.

• Prospective students and their parents get to track applications, financial aid, etc. and chat electronically with admissions.

• Donors get to track their projects and other projects of interest.

• Janitors and juniors both get to the right material without specialized training - just go to our portal.

Howard Strauss, Princeton University

Collaboration and CommunityCollaboration and Community

Puts collaboration tools together one click away

• E-mail

• Discussion Groups

• Chat

• E-conferencing

Groups people by role - encourages joint group projects and cooperation

Howard Strauss, Princeton University

Homepage VS Portal (VEP)Homepage VS Portal (VEP)

• Institution-Centric

• The same for everyone

• No personalization

• Start to surf the web from here. The stuff that everyone needs is just a click or a few away. If you can find it.

• We change it when we want to.

• User-Centric

• Customized for each user

• Personalization

• The most important data and applications you need are right here.

• You change it when you want to.

Howard Strauss, Princeton University

What’s in a Portal?What’s in a Portal?

• Alerts

• Channels

• Channel subscription

• Search

• Navigation Tabs, Icons, Links, etc.

• Customization

• Personalization

• Graphics

• Links

• Directories

• Administrative functions

• Help

Howard Strauss, Princeton University

Characteristics of Education PortalsCharacteristics of Education Portals

• Aggregates content, including both original material and third-party information.

• Provides search capabilities and links to external Web site resources.

• Employs advertising and sponsorships - key revenue streams.

• Offers, or plans to offer, e-commerce opportunities for users.

• Provides free services to users, including e-mail, chat forums and personalization features.

Source: Eduventures.com, spring 2000 report

The Portal as the “Center of The Portal as the “Center of the Virtual Campus”the Virtual Campus”

Contributes five main components:

Academics - includes online instructing through a service provider for content such as Blackboard or WebCT.

Administration - human resources and process management.

Analytics - enterprise performance management.

Supplies and Procurement - how to bid, respond, purchase and fulfill.

Community - who is being served; is the portal global and reaching the goal of providing lifelong learning?

Source: Creating Lifelong Campus Citizens, Portal Technology 2000 Symposium, Oct 2000.

For More InformationFor More Information

www.cren.net/know/techtalk/events/portals.html

www.mis2.udel.edu/ja-sig/portal.html

www.washington.edu/protos/myuw/demo/

www.mis2.udel.edu/ja-sig/whitepaper.html

Howard Strauss, Princeton University