Content is King… as Long as Your Visitors Find It...as Long as Your Visitors Find It David Juhlin...

Content is King… as Long as Your Visitors Find It

David Juhlin

The Global UX Consultancy

“10% of task attempts failed due to problems in IA”

-Jakob Nielsen, April 16, 2009

“After spending two years and $3 million on development and usability testing, Bay Networks expects to see $10 million in productivity gains…as a result of its new (intranet) information architecture”

- Working Council for Chief Information Officers Basic Principles of Information Architecture

Why is Information Architecture important?

Outline

Navigation Design

Information Architecture Research

Search Result Design

Navigation Trends - General

Navigation Trends- Websites

Navigation Trends – Smart Phones/Tablets

Navigation Trends – Smart Phones/Tablets

Information Architecture

Card Sorting

Tree Testing

First click

Search result design

Search result design

Search design

Search result designs

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Thank you

David JuhlinUser Experience Consultant Bentley University’s User Experience Centerdjuhlin@bentley.edu781-891-3142