Context presentation

WELCOME TO TEAM: WE CREATE HERE

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OUR MISSIONBuild regional pride.

The Why:Because we love this place and want to build community among everyone who feels the same way.

The How:•Expand the We Create Here campaign throughout the region. •Integrate the words and graphics into daily life in the Corridor.

What’s your why and how?

SPOTTED IN THE WILD

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Economic development websites:

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ICAD’s newsletterand website:

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Washingtonnewsletters:

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EconomicAlliance’sMay report:

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City of IowaCity website:

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Little Village:

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Independentlocalcreatives:

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UNESCO City of Literature:

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Local blogs:

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First PresbyterianChurch inCedar Rapids:

TAKING IT TO THE NEXT LEVEL: AVAILABLE ASSETS

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Project websitecreativecorridor.cohouses web badges:

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Explainer videosalso available on the website:

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Travelingbanners forevents around the region:

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Posterswith editablecontent:

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Portraits, videosand articles forfree syndication:

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Weekly CreativeCorridor Digestgoes to 850subscribers:

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Social mediachannels:

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$3142.50 TO SPEND

COMING ASSETS

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New Projectwebsitedesign:

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More stickersand windowclings:

IDEAS FOR QUICK WINS

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SET THE EXAMPLEAsk all Task Force, Corridor Alliance and Corridor Business Alliance members to post a badge on their website(s) and print publications by June 25.

•How do we inspire and/or entice them further? •What other groups would be interested?

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HOST MINI EVENTSAsk Task Force, Corridor Alliance and Corridor Business Alliance members to host We Create Here mini-events with their personal/professional networks this summer.

• How do we keep this easy and fun?• What other groups would be interested?

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SET UP DISTRO SPOTSPlace stickers and window clings at Task Force and Corridor Alliance members’ locations for easy pick up.

The Cedar Rapids Museum of Art has also offered to be a distro spot.

• What other places would be well-suited for collateral distribution?

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CUSTOMIZE SPECIAL COLLABORATIONSWork with organizations interested in customizing the campaign materials for their strategic use.

The City of Iowa City, University of Iowa and Proctor & Gamble have all reached out to integrate the campaign in customized ways.

• Who else would be interested?

IDEAS FOR BIG WINS

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ONLINE STOREMaking stickers, t-shirts and more available for online ordering.

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CREATIVE WEEK BRAND EXPERIENCECreate a set of collateral to be present at the major events of Creative Week October 19-26, 2013.

WHAT ELSE WOULD BEAWESOME?