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Continuing to accelerate
our digital agenda
ICA Gruppen Capital Markets Day, December 11, 2019
Anders BärlundChief Strategy Officer ICA Gruppen
Jan ProkopecChief Digital Officer ICA Gruppen
Digital@ICA is a big part of
realizing our overall strategy…
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Transformation to reduce cost and build new capabilities
Creating business value through AI/advanced analytics
Common sourcing within ICA Gruppen
Strengthened food ecosystem
Online profitable
growth
Min Doktor success
Price, promotion &
assortment
Expand convenience and
meal solutions
Strategic and active
portfolio management
New convenience /meal
solutions & hypermarket
concepts
Sustainable logistics
infrastructure and cost
Mortgage growth
ICA Insurance
profitable growth
Climate beyond neutrality
E-commerce and
digital transformation
..and drives many of our step change areas across the group
Step change area with fundamental digital drivers
We continue to push four prioritised digital focus areas
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Process
Automation
Advanced
Analytics & AI
Personalized
& Digital
Marketing
Food
Ecosystem (Digital/e-commerce
and omnichannel)
FO
CU
S A
RE
AS
EN
AB
LE
RS
Innovation and new technology
Data accessibility and quality
New capabilities and ways of working
Shop
Food online
offering
Food ecosystem vision
Grow
food
business
Grow
household
business
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✓ Convenient – “one stop shopping”
✓ One delivery saves time and the environment
✓ Rewarded for loyalty
Digital ecosystem around the food – adding value for customers
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• Meals express-delivered from your ICA store
• Possibility to add other grocery items
Werlabs❤️ICA
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• Health tests sold through Apotek Hjärtat
• Healthy food suggestions from ICA
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Identify
ideas Prototype
Build &
Launch
Grow
Business
Explore &
verify concept
Shopping
journey
Simplifying
life
Health
Sustainability
Household
economy
Pipeline Themes
ICAx continues to drive digital innovation…
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”OK Google, let me talk to ICA!
…and has now delivered 8 projects since launching in 2017
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140Current number of
digital colleagues
(100+ FTEs)
100MSEK yearly in
reduced labor
costs (target 2020)
Efficiency
Quality
New business
Well-being
Culture
COMING: Digital Assistants
Automation and robotics continue to deliver
improvements across the Group
We have launched a number of AI/AA initiatives –
two examples:
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Case 1
Customer retention
Case 2
Channel optimization
Machine learning based
Improved product selection and
timing of offers to retain customers
Lifetime value improved for
customers as well as the bank
Machine learning based
Personalized offering to facilitate
customer omnichannel exploration
and migration
Increased relevance of offering
We are accelerating progress in our digital focus areas
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2015 2016 2017 2018
STRENGTHENED COMMON
GROUP DIGITAL CAPABILITIES
MAJOR
PROGRAMS/
LAUNCHES
CDO ICAx AI & Data
Apotek Hjärtat’s e-commerce
launched
ICA’se-commerce
launched
MinDoktor
Marketing transformation
program (Customer
Loyalty 2020)
Ocadosigned
ICA Spara
Click&collect, click&express
My climate
goal
First ICAdark store
Voice
Marketleader
Process automationprogram
2019
Werlabs
Innit ProntoDigital
receipts
ChannelOpt.
WasteMgmt.
Customerretention
Continuing to accelerate our digital agenda
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Robust foundation for continued high pace
development across all our digital focus areas
A digital ecosystem will secure our position as the
most trusted and relevant brand among customers
Accelerating our digital efforts is key to deliver on
our strategy
Forward-looking statements
This presentation contains forward-looking statements. Such statements are subject to risks
and uncertainties as various factors, many of which are beyond the control of ICA Gruppen AB
(publ.), may cause actual developments and results to differ materially from the expectations
expressed in this presentation.
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Disclaimer
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