View
317
Download
0
Category
Preview:
Citation preview
Current Situation
❏ Drive-thru and sit-down service hybrid
❏ Poor customer service reviews
❏ Longest drive-thru wait time in fast food industry
❏ Heavy focus on premium quality food
Current Situation
New Strategy
Slow down Steak ‘n Shake. Creating an environment that invites customers to
spend more time inside the diner will create a stronger brand presence and increase customer loyalty.
“Speed up, by slowing down”
SWOT Analysis
SWOT Analysis
STRENGTHS
❏ Reputation for high-quality food
❏ Low-price point
❏ Merica’
❏ Well distributed restaurant locations
WEAKNESSES
❏ Longest drive-thru times
❏ Poor online reviews
❏ Bad brand recognition
❏ Antiquated diner technology
OPPORTUNITIES
❏ Capitalize on burger boutique
❏ Develop a different QSR space
❏ Indy racecar-ad placement
THREATS
❏ Increased wait times
❏ Healthier options
❏ Other QSR menu varieties
Manifesto
Where is the “time” in dinner time?
24 hours in a day. 10 minutes for a meal.
No longer.
We want to live in a world where every meal feels likea 4-course feast.
We want to live in a world where a burger is as chiseled as David and a milkshake is as complex as Starry Night.
We want to live in a world where every restaurant feels like your hometown diner.
Bring back enjoyment.Bring back service.Bring back dinner.
Creative
The Wise Farmer
“A deaf husband and a blind wife are always a happy couple.”
“Eat a live toad the first thing in the morning and nothing worse can happen to you for the rest of the day.”
What’s Your Story?
Copy Big Brother!
Steak & Shake America’s Fair
New Product
Leave Behind
Whats next for you?
● Social Media Campaign Promoting Fair November 2015
● What’s Your Story Campaign December 2015
● Production of The Wise Farmer Commercial February 2016
● Milkshake Cup Design To China or USA vendors February 2016
● American Fair Opening July 4th 2016
Recommended